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Remote Work – It’s Here to Stay

Reasons Why Remote Work Benefits Employees & Companies

Remote work benefits employees and companies is the resiliency of having the technology in place to mobilize workforces overnight. The remote work environment is here to stay. It is true; we were all sent home to work remotely under duress. Employees and companies discovered unexpected benefits from a work-from-home (WFH) environment. Remote work has its pros and cons, but mostly, people like being able to work remotely.

16% of Companies Worldwide are 100% Remote in 2022
41% of US Workers are Fully Remote.

2022 is almost over, and companies are still trying to decide whether to continue having a remote workforce, head back to the office, or devise a solution combining the two. Employees and many job seekers want the flexibility to work from home.

85% of IT Leaders Who Have Deployed Remote Desktops in Their Firms Would Recommend It  

(Source: The State of Remote Work in 2021)

80% of US Workers Would Reject a Job Offer That Didn’t Include a Flexible Work Environment

(PR Newswire Study 2021)

As the CEO of the research firm Ladders says,

“This change in a working arrangement is impossible to overhype. As big as it is, it’s even bigger than people think.”

 

Gartner reports that remote work is a cornerstone of the post-pandemic future of work. A Gallup poll from the beginning of the year showed that half of the remote-capable employees prefer a hybrid work environment. The popularity of the flexible work phenomenon is as beneficial for the company as it is for employees. There’s a more extensive selection of qualified candidates for the growing digital economy opportunities. Having the technological capacity for a productive virtual environment could help define who gets to work in a digital economy and which companies will thrive.

Benefits to Companies Offering Flexible Work Environments

  • Reduction of Operating Costs
  • No Need for Physical Expansion
  • Increase of Productivity
  • Multi-region infrastructure Drives Better Collaboration
  • Access to Global Talent Pool
  • Higher Employee Retention

 

No Overhead

Employee mobility is part of the digital economy. In the digital era, a modern IT infrastructure means having to untether workforces from having to work in a specific location. Desktop-as-a-Service (DaaS) is a cloud-based technology that enables work to happen from anywhere on any device. Working from anywhere on any device eliminates the costs of leasing office space, buying furniture, paying for utilities, and other overhead expenses. The elimination of overhead costs is significant. By allowing remote work, IBM eliminated 58 million square feet of office space and saved $50 million in real estate expenses. The cost savings are significant for small businesses as well. The JCA insurance agency no longer pays for a 4,000-square-foot office and the overhead that goes with that. Watch Video. Being a remote employer helps JCA’s bottom line.

Increases in Focus and Engagement Produces Higher Productivity

The experiment on mass WFH orders showed that people got more work done. They no longer had to commute and didn’t have the distractions of working in an office environment. Many studies show that remote work leads to increased productivity and better performance. Hiring new employees is an expensive process for companies. The average expense is around $4,000 and usually takes weeks, sometimes months, to fill. A recent Stanford University study showed a 13% increase in productivity; workers took fewer breaks, were more satisfied with their jobs, and reduced attrition rates by half.

The disadvantages of not setting up the capabilities to work remotely cut deeper than being less attractive to job seekers or losing existing employees who want more flexibility. Establishing a remote-ready IT infrastructure means leadership is being proactive; they’re at once forward-leaning and remembering the lessons of the pandemic.

The Virtual Workspace

A recent Gartner study predicts that 70% of Infrastructure and Operations (I&O) leaders deploying DaaS will exceed their budgets due to a lack of proactive cost management. The configuration of each virtual machine impacts the amount of money spent on DaaS. IronOrbit prevents clients from spending on services they don’t need by having multiple options for its INFINITY Workspaces. There is an INFINITY Workspaces solution to fit each use case. For example, power workers need more run more GPU-enabled applications like Autodesk’s Revit. Process workers need basic applications such as Microsoft Office.

Aside from the obvious benefits to an organization workforce mobility can bring, having the IT infrastructure to shift from office to home at a moment’s notice fortifies a company from future volatility and unexpected disruptions. Having a cloud-based IT environment makes a company more resilient. Cloud computing has become a proactive measure that safeguards business continuity. Companies can scale up or down quickly, and the process is effortless. Sharing information becomes more efficient when you combine cloud technology and managed services. Things like product development and decision-making happen faster. Connectivity boost productivity because your workforce, including your IT department, can focus on more value-to-the-customer tasks.

Technology There When You Need It

When the pandemic lockdown occurred, businesses on the cloud could adapt to the new remote working norms quicker and more efficiently than those that weren’t.

Be Prepared for the Unexpected

Leveraging IronOrbit’s technology allows companies to provision desktops quickly. A workspace can become accessible to users from anywhere while maintaining the required security protections to meet the highest compliance standards.

It was the day the lockdown began in Washington.

One of our clients, Mark Gallant of the Truss Company View Case Study, sat in an emergency meeting. Everybody was under a great deal of stress, except for him. Company leaders asked, “How are our employees going to work? How can we continue to serve our customers?” Mark smiled because he knew they already had a ready-made solution to the problem. Months prior, they had moved to IronOrbit’s cloud environment. Now, they had to have everyone grab their computers, go home, and log on.

Your company might be one of those organizations still making decisions on the question of your work environment. Whether it’s back to the office, completely remote, or a combination of the two, one thing is clear. Business continuity in the digital economy demands a flexible and elastic IT environment. One that moves when you move. The longer you wait to migrate to the cloud, the more you risk losing your competitive advantage.

IronOrbit can ensure your company has the resiliency it needs to future-proof against almost any scenario.

Please contact for a free no-obligation consultation.
What’s the Difference Between Digitization & Digitalization?

Don’t Confuse Digitization with Digitalization.

The terms digitization and digitalization are often mistaken for one another. They mean different things, and it’s important not to confuse them.

Digitization is not digital transformation.

Why is it Important to Know the Difference?

Understanding what the two words mean is not just about semantics. To confuse the two sets up unreasonable expectations and shortchanges the importance of digital transformation. Bewilderment could put your company in jeopardy. You think you’re accomplishing one thing when you’re doing something else. These two things have to go in sequence. To skip steps or jump ahead for expediency creates problems down the road.

Digital Technologies Are Raising the Bar Every Day

Let’s begin with the fundamental building block known as digitization. Digitizing is a primary building block. You must digitize operations if you’re going to remain competitive. But keep in mind that digitizing is only half the story.

What is Digitization?

Digitization, or digitizing, is the conversion of analog to digital technology. Digitization improves what we’ve always done in companies. Digitization minimizes using paper because you’re no longer using paper and pen. You’re inputting data into a desktop or mobile device using keyboard strokes. Sometimes, you’re simply scanning a bar code or QR Code (QR codes store far more information and responsiveness is ten times faster than bar codes). 

Digitizing existing processes has the following benefits:

  • Better Customer Experience
  • Increased Mobility
  • Lower Operational Costs
  • Faster Processes
  • Improved Decision Making
  • Secure & Accessible-Anywhere Information
  • Increased Productivity

Once you replace analog with digital processes, you’ll notice significant reductions in print volume and costs. Digital files transfer quickly, update instantly, and are much easier to track. A standard KPI of digitizing would be a cost-cutting metric. Using digital technologies and digitizing data improves productivity and can create new revenue streams.

Enhanced Productivity & Outcomes

A digitized company has the distinct advantage of having faster, more agile, and more scalable workflows. Adopting new tools happens more quickly and efficiently than with legacy systems. The entire information infrastructure becomes connected to quarterly goals and business outcome targets. Digitizing offers significant operational improvements such as boosting efficiencies and enhancements with customer experience. Plus, digitizing opens the door to innovations impossible in an analog environment.

What is Digitalization?

Digitalization indicates a company is in the process of moving to the second half of the story. You know you’re a digital company when you begin delivering new customer value propositions that are digitally delivered. That is becoming digital.

Gartner defines digitalization as going beyond digitization. Its use of digital tech changes a business model and provides new revenue and other value-producing opportunities.

Brand New Value Propositions

What problem can you solve for your customers that you never considered part of your mandate? Move beyond traditional products and services to solve your customer’s problems.

Digitalization involves a paradigm shift in the culture and changes the business model. That is why digitalization could lead to a complete digital transformation of your business. The journey involves creating strategies that leverage digital capabilities to innovate new value propositions.

Digitization vs. Digitalization

Digitization involves a one-time implementation. On the other hand, digitalization demands developing new processes and strategies over time. The best-case scenarios would be accumulative, with a tiny success building upon another.

Digitization is about operational excellence. As an improvement of existing processes, you do the same things you’ve always done, only better.
Digitalization is about rapid business innovation to deliver new customer value propositions.

The Importance of Using the Right Technology

Because not everyone in your company is tech-friendly, investing in technology that is easy to use and accessible is crucial. Everyone from C-level executives to managers and frontline employees must work together to drive digital innovation and business outcomes. Companies that make digital tools accessible throughout their organization achieve higher proficiency levels. With these gains in place, it’s easier to reimagine every aspect of business operations.

More About People Than About Technology

While digitalization is still mainly about using digital technology, the processes and strategies that arise require new skills and the adoption of new ways of doing business. Realizing the full benefits of digitalization means investing in new skills training and developing process agility. Transformational benefits arise from creating a company culture that inspires widespread frequent experimentation.

Most business leaders still rely on outdated organizational structures to implement strategies. They are unaware of how structure inhibits agility. Business strategy must, at all times, be fluid. People, processes, data, and technology synchronize continuously to identify and deliver innovative customer solutions. Another handicap of traditionally structured corporations is that it is too slow.

The journey requires organizational changes that are customer-centric. The journey leverages technology and needs leadership support. Digitalization empowers and enables employees and customers by leveraging technology and opening all company levels to experimentation and exploration. That’s why the IT Director needs to be a part of the business planning discussions.

Digital Business Design

People refer to the business design as business architecture. Most people think of architecture as the purview of the IT department. If you have a business architecture function, it’s usually part of your IT division. By contrast, digital business design is the responsibility of senior executives and IT leaders.

Ultimately, all businesses must become digital to thrive in a digital economy. The ones that will be most successful at this will be those that design themselves for it. Digital design, not strategy, will separate the winners from the losers.

Just to Recap

Digitization converts information from a physical format to digital. Digitizing is a prerequisite building block of digitalization. Digitalization is the more advanced stage that can lead to digital transformation. Digital transformation is about futureproofing and resiliency.

CONCLUSION

Modernizing operations means digitizing as a fundamental first step. Digitizing can lead to digitalization. A company can implement a series of digitalization projects like automating processes, developing employee skills, and innovating new ways to leverage digital technology, but digital transformation is more than implementing various projects.

Digital transformation is a long slow journey that requires company-wide involvement and participation. Few companies are designed for digital. Becoming a digital company is a challenge. The path to successful transformation is not straight nor easy to navigate. Much effort goes into deliberately synchronizing people, processes, and technology.

For a deeper dive into digital transformation, please look at part one of our blog, Why Digital Transformation is Important to Sustained Success. 

Digitization can lead to digitalization which can lead to digital transformation. Only companies going through the process of digitalization can choose to become digital. While digitizing and digitalization are about leveraging technology, digital transformation is a revolution that changes the design of the business. While none of these are sufficient to guarantee the next level, any step forward is an investment in your company’s future well-being.

The transformational aspect empowers entire organizations and delivers new service levels to your clients.

IronOrbit enables organizations to modernize their information infrastructure, link workflows, and scale productivity. More than a technology service provider, IronOrbit can help you understand where your infrastructure is today and where you want it to be tomorrow.

Focus on targeted objectives and tap into the power of cloud-based transformations.

Wherever you are on your digital transformation journey, IronOrbit can help. The most important thing you can do for your company is to take the initiative to advance the infrastructure of your business. What change could you make today to help streamline operations and become more resilient?

Sometimes it helps to have a knowledgeable sounding board on your side. Whether your business still has an on-premises server or has already moved to the cloud, we can help you identify valuable opportunities for future innovation and growth.

Please contact for a free no-obligation consultation.

 

 

How Digital Technology Helps Deal with Climate Change

Digitization and climate change are both hot topics. The two subjects are also getting used together in the same sentence more frequently. For example, did you know digitization is good for reducing carbon emissions? According to the World Economic Forum, Digital technologies have the potential to reduce global emissions by 15%.

Since the pandemic lockdown, people have been working from home. The workforce has been slow in returning to the corporate office setting. An IFS survey conducted last year reports that almost three-quarters of respondents plan to increase spending on digital transformation. The climate control benefits include a reduction of CO2 emissions due to less commuting and travel to in-person meetings. Technologies like Microsoft Teams have made multi-site team meetings easy and readily available.

Cloud migration is the price of admission to competing in the digital world. 

Moving your IT environment to the cloud reduces the need for additional hardware, but more importantly, to your bottom line and the environment, cloud migration modernizes your operations. While being on the cloud, and using robust cloud-enabled services like IronOrbit’s INFINITY Workspaces, won’t make your business carbon neutral, it is a significant first step on that journey.

DEMATERIALIZATION
How You Can Reduce the Environmental Impact on Doing Business

Hardware casings, cords, adaptors, and other electrical products are called E-waste. E-waste is a growing problem. Significant environmental damage happens because nature cannot absorb these products. E-Waste is a significant contributor to the haphazard disposal of old electronics: they’re inert. All E-Waste products contain hazardous materials of one kind or another. The toxic materials are predominantly lead and mercury.

By switching to IronOrbit’s cloud, you can reduce the amount of hardware because you no longer need to invest in so many on-site computer stations. There’s no need to pay for its maintenance or replace machinery when it becomes obsolete. Instead, you only pay for the exact services you need. Over time, this saves you money. Cloud computing can help your company become sustainable while making it more profitable and productive.

Reducing Needless Travel Reduces Carbon Emissions

INFINITY Workspaces is our brand of DaaS, robust technology that enables employees to work remotely with ease. There are different INFINITY packages to fit specific use cases. Even designers and engineers can access the most demanding modern applications on their mobile devices. INFINITY Workspaces empowers Geographically dispersed teams to do their best work. The technology inspires productivity while eliminating the need for lengthy commutes. It also eliminates the carbon emissions associated with daily commutes.

Adopting a work-from-home environment or even a hybrid workplace is an excellent way to reduce your business’s carbon footprint. You could also save some money in the process.

Shared Data Centers Reduce Greenhouse Gases (GHGs)

On-premises servers and data centers use substantial amounts of energy both for running and cooling. The manufacturing, packaging, and shipping of the hardware and peripheral products also add to GHG emissions. Companies can reduce emissions considerably by moving to a cloud computing environment. Once a company moves to the cloud, they use shared data centers. Like the ones operated by IronOrbit, shared data centers run far more efficiently than individual facilities or on-premises servers. There is no longer a need for personal equipment.

A recent forecast by the International Data Corporation (IDC) reports that cloud computing will prevent the emission of more than one billion metric tons of CO2 between 2021 and 2024. Moving away from legacy software and hardware and towards cloud adoption is a logical next step for companies. Insofar as business continuity and investment in the future, cloud migration is a necessity.

Cloud computing and all the digital benefits of having your IT infrastructure on the cloud are valuable for IT departments. IT departments can work more closely with business leaders to develop new sustainability goals. It is favorable for companies, and of course, it contributes to a healthier environment.

Contact us for a no-obligation proof of concept. We’re here to help.
How to Adopt New Technologies
Understand How Technology Can Grow & Protect Your Company Then Take Incremental Steps to Meet Prioritized Objectives.

New technology can benefit companies in all industries. Reading about the possibilities is exciting. Business leaders are eager to get on the bandwagon. Leaders can become impatient when they learn the competition has implemented something like cognitive technologies to solve a problem and gain a significant advantage.

Ultimately, companies recognize that digitizing operations and developing a digital strategy is necessary. The fear is that the longer they wait, the more at risk they put the future of their company. Jumping all in for transformation becomes an irresistible temptation. Too many business leaders want to make fast decisions for fear of missing out. They start the process before they’re ready. Transforming processes before you are ready leads to frustrations and unrealized benefits.

 

Use Managed Services as an Intermediary Step

Part of the challenge for many companies has legacy systems, and they’re not in a position to retire them overnight. Leaders will realize when the next natural progression is to switch to modern applications. Partnering with a forward-leaning technology company like IronOrbit can enable baby steps towards modernizing your operations. This approach affords the time to determine which tools are critical for sustainable growth and which are not.

You build incremental confidence in the technology, while IronOrbit can make recommendations based on your immediate, mid-range, and long-term strategy. And it’s okay if there is no long-term strategy other than fortifying and growing your business. IronOrbit, as your managed service provider, can help supply the missing pieces of the puzzle. You will begin to approach digital more like the business decision it is. An incremental approach enables digitization and adoption of new technologies when it makes sense. Digital and business strategies must align and integrate throughout the organization.

Corporations have silos of group activity. They’ve been that way for over a century. Anything to do with IT would be the purview of a secluded department or an enclave of tech-focused professionals. When you talk about digital transformation or adopting new technologies, you’re talking about a change of one kind or another. Certain company cultures can adapt more quickly than others. Still, change can be complicated. As your Smart Managed Service Provider, IronOrbit helps to simplify the process and make it substantially more manageable.

Begin with the End in Mind

A digital transformation can mean different things to different people. It might mean software to increase operational efficiencies for one, or develop an omnichannel retail strategy for new product offerings for another. Start by clarifying why undertake the transformation and what business opportunities will arise from the changes. The more you know about what challenges you want technology to solve, the easier it will be to build the proper foundation.

In Conclusion

Adopting new technologies should be seen as a marathon and not a sprint. Take the time to understand which technologies perform what kinds of tasks. Identify a prioritized portfolio of projects based on business needs. The close collaboration of in-house technology leaders and C-level executives will become increasingly crucial as acceleration (technology and change) continues. CIOs and CTOs have the expertise to help navigate a straightforward integration of digital and business strategies.

IronOrbit ensures you’ll have a map to successfully evaluate and integrate new technology while balancing the upgrade and management of existing systems.

 

Learn more about how to adopt new technologies for your company here. 
or Call us at (888) 753-5060.
Why CrowdStrike is Essential for Security
Why CrowdStrike is Essential for Security

Cyberthreats to your business are at an all-time high. They are, as President Biden states, “the defining threats of our time.” Is your company prepared to withstand such attacks? According to a recent Gartner article, business leaders need to do more to strengthen their cybersecurity.

 

“There are only two types of companies: Those that have been hacked and those that will be hacked.”

Robert S. Mueller, former Director of the FBI – 2012

 

“There are only two types of companies: Those that have been hacked and those who don’t know they have been hacked.”

accredited to John Chambers, CEO Cisco – 2019

 

Days before Russian tanks began rolling into Ukraine; a significant connectivity outage hit Viasat Inc. (VSAT). The Carlsbad, Calif.-based company is a leading provider of high-speed satellite broadband and secure networking for military and commercial customers worldwide. Viasat modems control thousands of wind European wind turbines. Suddenly, they went offline. The outage hobbled the Ukrainian military as generals began preparing for the Russian invasion. Reuters later reported the blackout to be sabotage.

Although most well-organized ransomware gangs are in Eastern European countries, state-sponsored hacking groups are from China and North Korea. They use sophisticated tools to embed malware deep inside the most extensive networks. In many cases, malicious code can go undetected for months, infecting millions of computers.

On January 15, 2022, members of one of the main ransomware gangs, Our Evil Group, were arrested in Russia. The Putin regime has recruited them to become a state-controlled group of hackers. About a month later, we began to see a resurgence of attacks. And that’s only the attacks we read about in the headlines. For every ransomware attack you hear about, there are three others that go unreported.

 

Hackers used a software supply chain attack to insert malicious code into the company’s Orion system. A supply chain attack works by targeting a third party with access to an organization’s systems rather than hacking the networks directly.
The Software Supply Chain Attack

SolarWinds is a company that supplies its software to over 14,000 companies. Russian military intelligence inserted a form of malware that served as a sophisticated backdoor to these companies. It’s a certainty that some of these backdoors have been successfully embedded without US companies knowing about it. Corporations probably can’t determine conclusively whether-or-not a backdoor has been installed.

In the case of the SolarWinds Corporation, one of their customers, a cybersecurity company called Fire Eye, discovered the malware by chance. They had received the software and, months later, somebody noticed a questionable anomaly. SolarWinds is not a unique situation. There are sure to be other corporations that have been infiltrated.

Escalation of Ransomware Attacks

Recently, the President sent warnings to the citizens and businesses across the country and urged everyone to take steps immediately. Key targets include private companies and any organizations that could apply pressure to the national economy and the government, including critical infrastructures.

When it comes to ransomware attacks, no sectors are off-limits. Hackers are going to go after everything that they can. Last year, we saw how no company, large or small, was immune to attack. For example, there were ransomware attacks on the following:

  • Small Family-Run Fishing Business 
  • Ferry company on Martha’s Vineyard
  • Casino Hacked through a Fish-Tank Thermometer
  • Large meatpacking company 
  • The Colonial Pipeline

 

Raleigh, NC United States- 05-12-2021: A red plastic bag covers an empty pump at a gas station in Raleigh, NC, after a devastating cyberattack on the Colonial Pipeline disrupts fuel supplies on the East Coast.

 

Nicole Perlroth assembles her decade of experience as the world’s leading journalist on cybersecurity and digital espionage in an in-depth history of cyberwarfare entitled THIS IS HOW THEY TELL ME THE WORLD ENDS. In it, she warns of the rising stakes for all of us.

The Colonial pipeline was devastated in May 2021 by cyber terrorists. Attackers distributed malware through email then demanded a ransom to restore services. The 5,500-mile pipeline transports 100 million barrels of gasoline and other fuel products per day to the eastern United States. According to a report from Reuters, gasoline futures spiked 3% and have remained above trend since that time.

Two months later, Jennifer Granholm, the Energy Secretary, said that bad actors gained the ability to shut down the U.S. power grid. Hackers embedding themselves in the nation’s electrical grid displayed tremendous sophistication that analysts hadn’t seen before. Whoever was behind the cyber-attacks on our country’s infrastructure was succeeding at an alarming rate. Who did the government call in to investigate? CrowdStrike. Why? Because CrowdStrike has been investigating high-profile cyberattacks since 2011. Investigators at CrowdStrike have even unspooled more recent attacks where the code dates back to 2010. So, CrowdStrike has been on the frontlines of cybersecurity since their beginnings.

What Can Be Done?

There are basic preventative steps that everyone must apply regularly. For example, don’t respond to SMS text messages from unknown origins. Don’t open links from emails of anonymous sources. Make that a personal policy and individuals will effectively eliminate most threats. Companies, on the other hand, are different. They need comprehensive and robust security protocols that are more sophisticated than the attacks.

Companies must realize that antiquated technologies like antivirus and firewalls are weak defenses against modern, sophisticated cyberattacks. Businesses must modernize their cybersecurity by using the new technologies mentioned by President Biden in his message to the nation. Businesses must use security measures like EDR and XDR to protect against modern ransomware groups.

EDR stands for Endpoint Detection and Response. It’s an integrated endpoint security measure that combines real-time continuous monitoring and collection of endpoint data with rules-based automated response and analysis capabilities. In the case of CrowdStrike’s EDR, the security technology combines a high degree of automation with machine learning to enable security teams to identify and respond to threats immediately. The next-generation endpoint protection leverages CrowdStrike’s state-of-the-art file and behavioral-based proprietary machine learning and Indicator-of-attack methodology. This is particularly effective at stopping new, polymorphic or obfuscated malware, which is often missed by legacy antivirus solutions.

An essential ingredient of “next-generation” is reducing overhead, friction, and cost in protecting your environment.

You don’t need a large staff to maintain the CrowdStrike environment. Everything is cloud-based, so there’s no equipment to maintain, manage or update. The Falcon sensor is unobtrusive, and updates are seamless, requiring no re-boots. The web-based management console provides an intuitive and informative view of your company’s complete environment.

XDR is Extended Detection and Response and is the evolution of having EDR as a pre-requisite technology. CrowdStrike’s Falcon XDR uses artificial intelligence to improve threat visibility by making sense of structured and unstructured data at lightning speeds. Falcon XDR rapidly and efficiently hunts and eliminates threats across multiple security domains. What separates Falcon XDR from all others is its ability to isolate and identify relevant telemetry from systems and applications across an organization’s entire IT security ecosystem. Falcon XDR delivers proactive, automated responses to threats across the security stack.

 

CrowdStrike® Falcon® Complete™ is a hands-off and worry-free managed detection and response (MDR) solution. The comprehensive security platform is unique. In addition to endpoint security, cloud workload, and identity protection, it provides the process and technology required to handle all aspects of onboarding and configuration to maintenance, monitoring, incident handling, and remediation.

CrowdStrike’s Falcon Complete protects an organization against someone clicking on a link they shouldn’t have. The technology sees the behavior, and as executable files begin unzipping, Falcon Complete begins monitoring for questionable activity. As soon as malicious activity, Falcon Complete isolates it.

Why CrowdStrike?

CrowdStrike has been leading the charge against cyberthreats since 2011 when it was founded. The security firm uses cloud-based software that collects threat data across all connected devices. Artificial intelligence analyzes the information and seamlessly updates all endpoints.

The fast-growing Austin, Texas-based company provides cybersecurity to 15 of the 20 largest banks and 77 Fortune 100 companies. Private sector clients are apprehensive about the escalation of cyberthreats against Americans amid Putin’s invasion of Ukraine. Severe ransomware attacks are likely to increase as sanctions on Russia become more effective.

CrowdStrike has a long history of working with the federal government state, and national oil and energy firms to investigate cyberattacks and shore up defenses. Much of their innovations in security came from listening and working with clients to help solve the most challenging cybersecurity problems. Years of forensic analysis, fine-tuning, and adjusting to meet threats as they emerge have made CrowdStrike the pioneer of cloud-delivered endpoint protection.

CrowdStrike Falcon has revolutionized endpoint security by being the first and only solution to unify next-generation antivirus, endpoint detection and response (EDR), and a 24/7 threat hunting service. Millions of sensors across 176 countries collect and analyze more than 30 billion endpoint events per day. All of them use some form of machine learning and automation. These powerful capabilities are possible through a unique combination of prevention technologies. They include indicators of Attack (IOA), exploit blocking, real-time visibility, and around-the-clock managed hunting to discover and track the stealthiest attackers before they do damage.

The country cannot defend against cyberattacks alone, nor can your organization. Companies need the vigilance of every employee and every contractor. Business leaders must “accelerate efforts to lock their digital doors.” Using CrowdStrike is an effective way to secure all entries to your company’s infrastructure.

IronOrbit knows the importance of having resilient cybersecurity. That is why we protect our virtual desktops, INFINITY Workspaces, with CrowdStrike’s highest level of AI-enabled security technology augmented by live monitoring by a team of CrowdStrike’s team of security experts. Imagine having multiple full-time expert incident responders conducting day-to-day monitoring of alerts.

CrowdStrike® Falcon® Complete™ is a 100 percent hands-off and worry-free managed detection and response (MDR) solution uniquely provides the people, process, and technology required to handle all aspects of endpoint, cloud workload, and identity security, from onboarding and configuration to maintenance.

 

Learn more about how to protect your company here. 

or Call us at (888) 753-5060.

Digital Manufacturing Can Be a Game Changer for the Industry
Digital Manufacturing Can Be a Game Changer for the Industry

Manufacturing is the lifeblood of American industry and was once the envy of the world. No other industry can mobilize the nation like manufacturing. America’s response to World War II was the most extraordinary mobilization of an idle economy in the history of civilization. During the war, 17 million civilian jobs were created, there was a nationwide productivity increase of nearly one hundred percent. Corporate earnings more than doubled.

Today, the manufacturing industry is a pale remnant of what it was before inflation and companies moving manufacturing offshore to places like China. But American manufacturing is at a crossroads. US Manufacturing could continue its downward spiral or turn things around in a big way. For American manufacturing to reclaim its international glory of years past, it must embrace the willingness to learn, innovate, and adopt new technologies. Collectively, these technologies are a part of digital manufacturing.

 

Defining Digital Manufacturing

Digital manufacturing is the application of cloud computing systems to manufacturing services, supply chains, products, data collection, warehousing, and processes. Digital manufacturing technologies link systems and processes across the production environment to create an integrated approach to manufacturing. This strategy encompasses everything from design and development to production and servicing the final products. Traditional factories were analog environments where everything was built by hand, have become Smart Factories.

Think of how the basic 1970’s cellphones evolved into the 90’s smartphones—taking a phone that only made phone calls to a mobile computer that can browse the Internet and run software applications. Then in 2007, the hyper-connected iPhone burst onto the scene. From the beginning, the iPhone was like a Swiss Army knife. It included everything you could want to do with a computer-driven gadget. The iPhone is now a professional quality camera and many other things.

Similarly, a Smart Factory is hyper-connected, predictive, and does many things old analog factories can’t do. These next-generation facilities are the core of digital manufacturing. A fully functioning next-generation manufacturing facility is built on cloud computing to optimize operations, store, and process tremendous amounts of data. The rest of the intelligent factory digital platform utilizes AI, big data analytics, automation, and an array of sensors.

 

Industry 4.0

In 2017, an article in The Economist stated that “The world’s most valuable resource is no longer oil, but data.” Today, data’s expanding amount and role are the driving force in Klaus Schwab of the World Economic Forum first identified as “the Fourth Industrial Revolution” or Industry 4.0. Manufacturers can break down siloed workflows and blend employees’ digital and physical worlds by utilizing technologies ranging from IoT (Internet of Things) to M2M (Machine to Machine) communications. Digital technology can dramatically improve productivity in planning and streamline production processes. It could also help solve another growing problem.

According to a study by Deloitte last year, as many as 2.1 million manufacturing jobs will be vacant through 2030. The report warns that the worker shortage will hurt revenue and production. Positions left unfulfilled could ultimately cost the US economy one trillion dollars by the end of the decade. Skilled labor hasn’t been the only hurdle. Supply chain disruptions and difficulties sourcing raw materials hobble the industry. Digital manufacturing can help fill industry jobs by attracting talent who want to use new technology. These people want real-world experience on digital tech designed to increase efficiencies because they know how valuable that experience will be long-term.

On August 12, 2021, Forbes article, Willem Sundblad writes that even if manufacturers can find what they need, prices are so high that they threaten margins. High inflation is sure to exacerbate the supply chain problem.

The battle cry from leaders in manufacturing is to seek out

  • suppliers geographically closer to production centers
  • more resilient supply chains 
  • technology that can help modernize processes 
  • skilled talent to operate effectively in a next-generation factory setting

Sundblad reminds us that the US is good at innovating but not so good at scaling those innovations compared to other countries. While the manufacturing industry might averse to risk, the American spirit is all about taking a calculated risk, especially when our backs are up against the wall. The window of opportunity is open, but it won’t remain open indefinitely. Remember, things move fast, and the stakes couldn’t be higher for manufacturing to get innovation right. Writing about transforming businesses through technology and innovation, Ethan Karp is the President and CEO of a non-profit manufacturing consulting group called Magnet. In his Forbes article, 4 Reasons 2022 Can Be A Game Changer for American Manufacturing, Karp recognizes the opportunity for American manufacturing.

If American manufacturers can invest in talent, technology, and innovation, they’ll be in a good position to take advantage of available opportunities. Karp identifies five of them. They are:

Take Back the Supply Chain

Use a combination of technology and innovation. Think about the incredible pivots thousands of manufacturers made during the pandemic to meet the demand for Personal Protective Equipment (PPE).

Take Calculated Risk

Karp urges manufacturers to override being conservative and take calculated risks. He suggests ways to mitigate the risk of innovation by asking four questions:

  1.  Are you solving a real problem?

2.  Does your product solve the problem?

3.  Can you deliver this solution?

4.  Can you sell it?

Invest in the Smart Factory of the Future

Take whatever capital is available and invest in the technologies used in a Smart Factory. These technologies are the most direct way for manufacturers to excel in a competitive and dynamic marketplace. Over time, Smart Factories lower costs by speeding up processes, reducing downtime, and minimizing waste. These digital innovations will improve supply chain efficiencies.

Automate to Offset Talent Shortages

Karp emphasizes the importance of automation by sharing the story of Gojo, the company that invented the hand sanitizer Purell. The family ran operation successfully tripled its production almost overnight to meet pandemic demand. The company was ready because of its investments in Industry 4.0 technology over the years. Gojo has automation to do repetitive tasks and frees employees to do more value-added technology work, like programming and running the machines. The company hired 500 new people in 2020.

Capture the Infrastructure Boost

Manufacturers like steel and transportation suppliers will be kept busy with the government-sponsored trillion-dollar investments in transportation and public safety. Karp offers two recommendations:

  1.  Evaluate margins to provide a buffer against the unknown
  2.  Have the technology and talent already in place to manage production surges.

As accurate as the threat of digital disruption is, future success is more about making informed decisions with a view of the long-term consequences. Leadership is about establishing a direction and vision for the future, aligning people around that vision, and motivating and inspiring them to take action. Making better choices is a necessary ingredient.

In the February 2022 Harvard Business Review article, How Incumbents Survive and Thrive, Julian Birkinshaw looks at how Fortune 500 companies remain stable despite disrupters. “When companies face a disrupter, their natural response is to fight fire with fire: to set up a competing digital unit, build an incubator or accelerator, or pursue a transformation.”  He cites a McKinsey study that found “companies that adopt bold, offensive strategies in the face of industry digitization improve their odds of coming out winners.”

Companies must embrace digital technology to improve operational effectiveness. The global utility Enel has a division that experiments with new business models (demand management and electric vehicle charging). The unit is called Enel X and has enormous growth potential. However, it currently represents less than two percent of the parent company’s revenues. Everyone else at Enel focuses on optimizing the existing business and providing its nearly seventy-two million customers with high-quality service. But the new technology in its factories and distribution networks, including reengineering its infrastructure and processes, that went into Enel X has bolstered operations throughout the organization. For technology to help manufacturers succeed, leadership should take the time and energy to develop an adaptation strategy that best fits their organization’s unique needs and capabilities.

Considering how Digital Manufacturing and the Smart Factory of Industry 4.0 can help you streamline workflow, be better positioned to seize opportunities, and maintain margins. Don’t start out by going for the big objective. Start with low-hanging fruit. Even still, before beginning any digital manufacturing initiative, understand the technology. Learn what technologies perform what types of tasks and the strengths and weaknesses of each. If you have a chief technical officer or IT director, get them involved in discussions as soon as possible. Suppose people in the IT department have a good understanding of the different Smart Factory technologies. In that case, they’ll save the company wasted time and money pursuing the wrong technology. They’ll also help prevent making technology choices that don’t fit the company objectives. Again, the real tipping point is the willingness to learn.

If you don’t have information technology or data science capabilities on staff, build a team of external service providers. Having the right pool of resources is essential.

 

The Key Areas of Digital Manufacturing

Cost Reduction 

Utilizing cutting-edge technologies to optimize processes can result in financial efficiencies within a manufacturing operation.

Enhanced Customer Experience

Customer-facing technologies help give the customer transparency into the manufacture of their product and ease of communication and collaboration with the manufacturer.

Provisioning of Resources for Employees

A modern workplace nurtures better employee satisfaction and retention rates. The next generation of employees has grown up with high-impact technologies. They expect the deployment of quality effective technologies within their working environments.

Innovation

Traditional manufacturing and production methods are undergoing digital transformation. Going beyond production automation, the Information and Communications Technology (ICT) found in Industry 4.0 blurs the boundaries between the physical world and the virtual in cyber-physical production systems (CPPSs). A report from Deloitte describes CPPSs as online networks of social machines organized like social networks. They link IT with mechanical and electronic components that communicate through a network. Smart machines continually share current stock levels, problems, and changes in orders or demand levels.

Improved Operational Efficiency

Although last on our list, operational efficiency is the biggest “selling feature” of the move toward Digital Manufacturing strategies. By digitizing operations, data can be collected, categorized, and analyzed at every stage – from raw materials to finished and delivered products. The utilization of this data then allows your manufacturing firm to use agile cycles to grow and scale.

 

Digital Manufacturing Isn’t Just for Global Giants

Most manufacturers across the country have engaged in a digitization effort. That digitization allows their CIOs to develop digital transformation strategies to help their manufacturing operations inch closer and closer to Industry 4.0 ideals.

 

In Conclusion:

Digital Manufacturing is a genuine game-changer for the industry. To say there are many benefits to digital manufacturing is an understatement. The hyperconnected Smart Factory merges complex manufacturing processes across different departments. Smart Factories eliminate the paper-based process and automate data exchange in fractions of a second. Communication and collaboration going in all directions simultaneously far extend the reach of any manufacturer. What is more, digital manufacturing inspires people to learn and innovate on a much higher level.

Every manufacturer is at a different stage of their Digital Manufacturing journey. The decision to convert traditional factories to smart facilities requires deep engagement with the entire company. Set priorities and create a portfolio of projects. But keep this in mind; the benefits are well within the grasp of even small to mid-size operations. Remember the story of Gojo and how they routinely invested in modernizing their operations. Not all at once but over time. When the time came, regular investments in technology made all the difference. Using smart and autonomous technologies, CIOs are blending the physical and digital worlds while making the most of human resources along the way.

 

Chart showing Scalability
Engage Technology to Scale at Unprecedented Speed
How can organizations unlock the full potential of IT to accelerate?

Can you scale while keeping all the plates spinning? Your current employee base may be doing an excellent job of keeping all their plates from crashing to the floor with the current technology in use, but adding many more employees and ramping up operations with that same technology stack results in pieces and shards of plates smashed all over the floor.

Business scalability is all about efficiency and growth. To be genuinely scalable in the modern sense of the word, an organization must:

  • accommodate increased demand
  • stay on top of trends
  • anticipate needs
  • be agile enough to handle disruption

The punch line is that all this has to be accomplished quickly. The need for speed requires companies to be highly efficient. That’s where the advantages of cloud environments come into play.

Scaling within the cloud helps you avoid the crash-resume-crash-resume cycle that companies are faced with when trying to scale with an on-site IT infrastructure. Modernizing operations is the “end game” of the digitization phase, which is foundational to the digital transformation journey—establishing an operational backbone is the objective many forward-leaning companies have pursued diligently in the past few years.

Operational excellence is now the minimum requirement for being competitive in the digital age. Let’s explore.

The Old Models of Scaling Won’t Work Anymore

For many, digitization has been the goal for years. The pandemic lockdowns were a coercive force pushing companies to send their employees home to work; thus, digitizing many aspects of their operations. Correctly digitizing operations move the organization further to become a digital company. That is being able to offer digital-value propositions to its customers.

Scalability used to be strictly about increasing profitability and improving efficiency when workload increases. It is also about adding new value propositions (digitization) at speeds that can keep up.

Older ways of doing things will work for a short while, but it won’t take long for businesses to fall too far behind.

Companies have used a siloed way of doing business since day one. Managers would create systems, data, and processes within business silos. Leaders often fail to consider how their systems and processes might eventually need to coordinate with other parts of the business. Once they recognized integration requirements, they’d tweak the systems and processes to achieve their objective, again within their given silo. Managers would address the need for linking systems and processes. The operational environment was complex, hierarchical, and too slow to be effective in today’s digital business world.

The New Dynamic in Scaling Operations – Digital Transformation

According to a December 11, 2020 article by McKinsey & Company, companies worldwide are hard at work evolving their operating models at unprecedented speed.

The hurdles go far beyond shifting back and forth between remote, in-office, and hybrid work models or simply adding or subtracting work-from-home talent as needed.

Digitization enhances operational excellence.

We’re talking about creating a coherent set of enterprise systems, data, and processes supporting core operations. Becoming digital enhances the customer value proposition.

Don’t confuse digitization (doing things we’ve always done only better) with digital transformation (doing things differently than we’ve done before). Being digital enhances the customer value proposition.

Business leaders who think they’re leveraging digital transformation strategy when, in fact, they’re just digitizing some aspect of their operations may achieve operational excellence on an outdated value proposition. For example, you are a taxi company that’s just perfected its operations (digitization). Suddenly Uber and Lyft arrive (digital companies). How’s that going to impact your business? Or consider the impact Amazon has on traditional retailers.

 

The Next Generation Model of Scaling

This operational backbone, or next-generation operating model, is a new way of running an organization. Next-generation operating models replace messy legacy systems, processes, and data generated by siloed business units. The new design is more open and non-linear. Systems, data, and processes become like the building blocks of a lego kit. that can reallocate resources and develop new digital capabilities in a matter of weeks. Now that’s a challenge.

No wonder, despite Herculean efforts and substantial investment, few companies can move to a modern, digitally-enabled way of working across the entirety of their operations.

Chart based on McKinsey survey showing that only one-third of 1,000 companies successfully established an operational backbone, or next-generation operating system.
A McKinsey survey of more than 1,000 companies indicates about one-third successfully roll out a new operating model.

 

Einstein is Never Wrong and Why Scaling in the Cloud is the Right Call Now

In their book “Scaling Up: How a Few Companies Make it and Why the Rest Don’t,” Verne Harnish and the team at Gazelles explain scaling all aspects of an organization (including the technology) by quoting Albert Einstein: “Everything should be made as simple as possible, but not simpler.” Harnish goes on to say, “Scaling a business is a complex endeavor and requires robust – yet simple enough – tools and techniques to get the job done.”

Author Verne Harnish
Author of the book “Scaling Up: How a Few Companies Make it While the Rest Don’t,” Verne Harnish speaks to an audience of entrepreneurs.

That’s why companies worldwide are attracted to cloud-based applications and workflow as they try to scale. It’s robust enough to handle their “complex endeavor” but with tools simple enough to be implemented and utilized by a fast-growing internal team of employees.

Verne Harnish also helps us envision the stages of scaling infrastructure when he writes, “When you go from two employees to 10, you need better phone systems and more structured space. When your company reaches 50 employees, you still need space and phones. You suddenly also require an accounting system that shows precisely which projects, customers, or products make money. Between 50 and 360 employees, your information-technology systems need to be upgraded and integrated. And above that, you must revamp them again….”

The Two Pizza Rule – Everyone Needs Access, but Not Everyone Needs Their Own Pizza

Amazon has the “two pizza rule.” By it, they mean that no team should be any bigger than can be fed with two pizzas. While that works for physical teams, it doesn’t work for your IT. If you’re going to scale your personnel, you have to scale up your IT – applications, cloud assets, infrastructure, etc. You can’t scale with a “two pizza” rule for your IT infrastructure. Sure, everybody needs access to the “pizza,” but not all your employees are going to need the same key or even access to the same kind of “pizza” as other employees. Scaling technology isn’t simple and requires a partner who understands how the organization’s goals, people, and roles all funnel into the need for tech access as the company scales.

Harness Cloud-based Data Power to Inform Your Scaling Strategy

Your data for your KPIs has to scale – and evolve – with you. Big data, IoT, and AI can help your business leverage more granular data than ever before. Today, under the direction of Reed Hastings, Netflix is a prime example of how scaling a company’s IT can result in game-changing data usage. As Netflix tracks every action of its 213 million-plus subscribers, it can accurately predict what shows, and movies from its production wing will be successful. With this visibility into customers comes the ability to be nimble and agile with their service delivery.

 

Alfred Chandler, Jr, Professor
Alfred DuPont Chandler, Jr, recipient of the Pulitzer Prize for his 1977 book, “The Visible Hand: Managerial Revolution in American Business,” wrote extensively about modern corporations’ scale and management structures.
Where Did Outdated Scaling Models Originate? – The Industrial Revolution

Alfred Chandler, Jr is one of the most respected figures in business history. His work redefined industrialization’s business and economic history and gave us a fresh perspective on how the modern digital firm differs from the industrial-age model.

Managerial firms, according to Chandler, evolved to take advantage of productive techniques available after the establishment of rail networks. More profits came from higher productivity and lower costs. America’s “managerial class” arose from this operating model where managers coordinate increasingly complex and interdependent systems.

The New Kind of Firm & a New Way to Scale

Marco Iansiti and Karim R. Lakhani’s HBR article of Winter 2021, “Competing in the Age of AI,” describes how Chandler’s model focuses on the benefits for those companies that successfully achieve greater production scope, and/or variety. On-going efforts to improve added learning as a key characteristic of successful scaling.

“Scale, scope, and learning have come to be considered the essential drivers of a firm’s operating performance. And for a long time, they’ve been enabled by carefully defined business processes that rely on labor and management to deliver products and services to customers, and that are reinforced by traditional IT systems. After hundreds of years of incremental improvements to the industrial model, the digital firm is now radically changing the scale, scope, and learning paradigm.

AI-driven processes can be scaled up much more rapidly than traditional processes can, allow for much greater scope because they can easily be connected with other digitalized businesses, and create incredibly powerful opportunities for learning and improvement, like the ability to produce ever more accurate and sophisticated customer-behavior models and then tailor services accordingly.”

The Foundation of Operational Excellence

Becoming digital is an essential watershed for any modern company.. Leveraging SMACIT, digital expands and accelerates innovation. However, companies cannot afford to neglect the pursuit of operational excellence.

Executing a business strategy that is consistent, reliable, and cost-effective is foundational to sustained business health. Operational excellence is also the mindset that embraces constant and never-ending improvement. Continuous attention to pursuing operational excellence means every employee can see, deliver, and enhance the flow of value to customers.

The constant pressure for all companies is a perfect storm of demands that include the speed of delivery, technology, and communication acceleration. Every employee from the top down is busy making decisions and exploring ideas. They don’t have the time to waste on broken operational processes. Information technology that encompasses systems, processes, and data must make things easier for employees and customers alike.

Perfecting the business model via digital transformation has been key to the expansion and domination of household brands today.

 

Prague, Czech Republic - August 28, 2018: Range of iPods inside Apple Museum in Prague, the largest private collection of Apple products around the world.
The iPod is a line of portable media players and multi-purpose mobile devices designed and marketed by Apple Inc. The first version, released on October 23, 2001, about eight and a half months after the Macintosh version of iTunes.

Apple began its journey in 1976 and slowly climbed, but its rocket ship of success didn’t go into orbit until 2001 – 25 years later – when the iPod was released. Their launch into this new realm was only made possible with the scalable technologies needed to supply and service the massive demand for the iPod, and its succeeding generations of small devices for the mass market.

 

 

 

 

 

 

 

 

Starbucks employees prepare coffee.
Our story begins in 1971 along the cobblestone streets of Seattle’s historic Pike Place Market. Here, Starbucks opened its first store, offering fresh-roasted coffee beans, tea, and spices from around the world for our customers to take home. They started by selling coffee beans roasted by Peet’s, a gourmet coffee company in Berkeley, California, then began roasting their own. A year later, Howard Schultz came on board as CEO, urging Starbucks opened its first espresso bar in 1984.

Starbucks also had its learning curve. The company took 20 years from 1971 to perfect its business model and underlying corporate technologies to scale from 100 locations in 1991 to 18,000 locations in 62 countries today.

 

But that was then, back before the availability of cloud resources. Now, the cloud, and cloud-based technologies, can propel companies, big and small, into a new stratosphere of capability within a short amount of time.

 

 

 

 

 

 

 

 

 

Investing in Scaling Tech Capability Pays Off

While you expect a company like JP Morgan Chase to be investing heavily in technology, what may not quickly come to mind is that they have been investing in tech all along the way as they scaled the business. They are investing in IT-based workflow advancements because that investment pays off. JP Morgan Chase has more than 50,000 technology professionals and invests eleven billion per year in its digital development.

But JP Morgan chase isn’t the only big-name company where we see investment in tech as a part of a scaling strategy. In 2018, Walmart chose to bring on an additional 1,700 IT staffers. To quote USA Today, they “beefed up” their “omnichannel presence to better compete with Amazon, Costco, and other peers.”

The result?

Walmart’s stock rose by 17% over the next two years.

While neither JP Morgan Chase nor Walmart took on massive “scaling” projects over the past two years (not many did), we can guess that the industry leaders see technology as the business expansion enabler that it is.

In Conclusion

Scalability is a necessary ingredient to future-proofing your network. Businesses have survived without a scalable network, but that won’t be true as we move into this decade.

Business leaders must liberate their companies from legacy systems, safeguard their data, and continuously conserve costs by implementing technology that fits where they’re at and where they’re going strategically. Scaling a business with agility and resiliency can only be achieved by embracing new technology, and that begins by designing an IT environment built for the digital age.

Success in 2022 is going to be about flexibility and scalability. If you’re going to compete and win, the cloud environment will be critical to your success.

Choose options that allow enough elasticity for you to reimagine what optimal scalability means to you.

Lay the groundwork so that there’s a solid foundation. That way, your digital journey will move forward with incredible, even inspiring, momentum.

Chess strategy Can Apply to Business
Principles in Chess Strategy CEOs can Apply to Business
There are many examples from business literature comparing decisions made during the chess game to decisions made living life and running a business.

On March 22, 2021, Fast Company article, author Alan Tefler shares some of the lessons he learned as a chess master and, later, the CEO of Pegasystems. The lessons he learned while playing chess helped him become a better leader of a multinational company.

Many of the principles involved in developing a chess strategy apply to making business decisions. Chess is an ancient game of unparalleled depth and complexity. As in business and life, advantages come and go with each player’s move. After one move, you might be at a disadvantage. After another move, you may suddenly take the lead and be in a stronger position.

Garry Kasparov, world chess champion and Founder of the United Civil Front, frequently draws parallels between developing chess strategies and making business decisions. Leaders have to make decisions constantly, sometimes armed with little more than a hunch. That’s why experience can be such a prized commodity. Building experience is an ongoing endeavor. The way to improve is to look back and analyze decisions, particularly those that didn’t turn out so well. There’s a tendency to assume if something worked yesterday and is still working today, it will work tomorrow.

In John Moore’s Brand Autopsy Marketing blog, Kasparov is quoted,“There’s a massive amount of uncertainty and almost endless variety in terms of the moves you can make in both chess and business. Think about it: After just three opening moves by a chess player, more than 9 million positions are possible. And that’s when only two players are involved in the game. Now imagine all the possibilities companies face with a whole host of corporations responding to their new strategies, pricing, and products. The unpredictability is almost unimaginable.”

Make Good Use of Your Resources

In a Chess game, each player has 15 pieces. There are eight pawns, two rooks, two knights, two bishops, a queen, and a king. Each piece has its particular strength. The object of the game is to checkmate your opponent’s king. Beginning chess players tend to see their pieces as individual components. They’ll immediately take their first moves to get their most powerful pieces out into the open. As chess players become more experienced, they learn how to use their pieces in combination to create a series of threats to their opponent.

The more you understand chess, the more you realize the interrelation between each piece and the importance of each piece, from the pawn to the king.

It’s the same way in business. An effective leader knows how to get the right person into the right seat. Take the time to get to know the strengths and weaknesses of each member of your team. Take steps to ensure they realize the expectation and what they can do to help. The more effective teams learn how to help each other by working together and helping to cover any blind spots.

Reexamine Your Reasoning and Learn from Mistakes

Making mistakes is an essential part of learning. It is a vital step to becoming a success at anything.

Playing chess can better acquaint you with your nature. For example, you learn how persistent you are. Are you aggressive or defensive? How determined are you to overcome obstacles to achieve a larger objective?

Kasparov said in an interview, “Your nature is your nature. So whether you play chess, run a business, or deal with family affairs, you should understand that when you face challenges, your reactions will come from your nature. That’s why you have to work it out. You have to do regular research on your strengths and weaknesses. You have to be open-minded and relentless with yourself. I learned these things from playing chess.”

This process of self-discovery can be productive in self-realization, which is essential to becoming a leader. Personal strengths and weaknesses must be recognized and acknowledged before improving leadership skills.

Take time to reexamine the decisions made in the past and the ones made today. Pausing to reflect is essential for processing information retaining lessons learned.

Never Underestimate Your Opponent

Look at the world through your opponent’s eyes to better understand their perspective. Apply this practice to see your brand through the lens of your customers. Working to see the brand through customers’ lens can also help better understand the competition.

When playing against another chess player or a business competitor, don’t let amateur moves lull you into complacency. Doing so will only take attention away from considering the whole board – especially the other side.

In business, this underestimation happens most often with startups. McDonald’s didn’t think that Burger King could take away market share initially, nor was Coca-Cola concerned about Pepsi when it first appeared on the market. Ignoring the up-and-coming because they lack resources, processes, or leadership can be a fatal strategic error.

Keep a Psychological Edge

Yury Markushin, in an article for thechessworld.com, tackles the topic of deploying psychology in a game that’s all about strategy. In it, it quotes 27-year world champion chess player Dr. Emanual Lasker who famously wrote, “It’s the players who fight over the board, not the wooden pieces.”

Your psychological edge isn’t just about your psychological health and strength – although that’s important, it’s also about knowing the psychological makeup of your opponent.

In the book Chess for Tigers, the author, Simon Webb, says, “before a World Championship Match, each player may spend months making an in-depth study of his opponent’s game. The study looks for weaknesses in opening strategies, identifying the types of positions in which he is at home or ill-at-ease, assessing the tendency to over-optimism or pessimism, and so on.”

If you’re going to prevail over business competitors, you must spend the time, energy, and resources to understand not only what they are doing but WHY.

This research into the psychological disposition of your opponent will help you have the upper hand when you match wits with them, vying for dominance in the market.

Be Comfortable in Enemy Territory

In a Harvard Business Review article titled “Strategic Intensity,” writer Diane Coutu says, “If you can convince your enemy that you’re comfortable on their ground, then you can often trick them into moving into your territory.”

In many business settings, your opponent will be playing their “own game.” In some ways, it may look like their game isn’t going to affect your business – that is, until it does. Playing on their turf with confidence (even taking the battle to them) forces them to change their strategy. No longer are they alone on the field of battle, but now they must adapt their formerly unchallenged trajectory to your presence on their side of the chessboard.

Eventually, this dynamic can create a shift that forces opponents to play where they are uncomfortable.

 

Garry Kasparov, left, is contemplating his next move against Deep Blue, IBM's chess playing computer Sunday, May 4, 1997, in New York, during game two of their six-game rematch. It was Man 1, Machine 0, as world chess champion Kasparov won the first game of his rematch on Saturday. Deep Blue can examine an average of 200 million positions per second. The man at right is unidentified.
Garry Kasparov, left, is contemplating his next move against Deep Blue, IBM’s chess-playing computer Sunday, May 4, 1997, in New York, during game two of their six-game rematch. (AP Photo/Adam Nadel)
Get a Worthy Adversary

Leadership will probably never rise to its potential if the adversary isn’t big enough, smart enough, and cunning enough. Kasparov reminds us that “Great champions need great enemies.” After all, what is a victory over a lesser prepared, ill-equipped, underfunded company? This same principle applies to the efforts required to overcome significant challenges. “What doesn’t kill you makes you stronger.”

In that same 2005 HBR interview, Kasparov eradicates the sentimental idea of chess when he says, “There is nothing cute or charming about chess; it is a violent sport, and when you confront opponents, you set out to crush his ego. Over the years, the world chess masters I have competed with share my belief that chess is a battleground on which the enemy has to be vanquished. This is what it means to be a chess player, and I cannot imagine that it is very different from what it takes to be a top-ranked CEO.”

MMA fighter Donald Cerrone echoes Kasparov’s call for engaging worthy opponents when he said, “If you want to be the best, you’ve got to beat the best.”

Who you choose to be your competition will either make you better or allow you to be weak.

Rely on Intuition

Sometimes problems can be complex and have a multitude of possible outcomes. At a high level of complexity and possibilities, relying on logic fails. Learn to trust your imagination and feelings.  But relying on intuition is more than simply acting on a “gut instinct” at the moment.

Chess masters know that intuition develops over time. A chess master develops intuition through playing thousands of games. There’s almost a sixth sense about how the opponent will move and how the game will develop.

In business, instinct should not be a “shot in the dark.” Instead, relying on business instincts is to trust the accumulated years of lessons learned from successes and failures. So, sometimes, using intuition to guide strategy is the best option, even though there’s no convincing reason why one move is better than another.

Plan an Approach in Stages

There are 3 phases of developing a chess game. These are the opening moves, the mid-game, and the endgame. In the opening chess game, pawns may be moved out one or two squares (only when a pawn moves for the first time).

Don’t push your pawns too far out on the open chessboard too early in the game. All moves in chess are essential, and so is their timing.

Making solid moves is especially true during the early part of the game. Don’t waste opening moves by getting several pawns out onto the board or picking off your opponent’s pawns. Key the overall objective, which is to checkmate your opponent’s king, in mind.

In business, like in life, you rarely “get a second chance to make a first impression.” It is critical to carefully consider the opening moves of an expansion, a product launch, or rolling out an initiative.

Move at least one knight and bishop out onto the board early.

The business parallel here is clear. Be cautious with the pieces of your business that are less strong (the pawns) or need more development. Be bolder with those parts that are more powerful, flexible, and agile – knights and bishops. Calibrate the timing of the overall strategy with a mix of caution and forward-leaning action.

 

White strategy board with chess figures on it. Plan of battle
There are many parallels between developing a Chess strategy and a business strategy. Setting up your defense is key to winning. Many failed business ventures can trace their demise back to attacking before establishing a defensive groundwork. Protect your intellectual property, ensure your patents are in place, and put best-practice protocols around your IT systems.

 

Move the Queen off the Backline

The Queen can be the most effective weapon in your arsenal. Since it is the most powerful piece, use it with caution and careful calculation.

People and initiatives are valuable because of their potential impact on business success. Set them up for success by supporting them properly and supplying whatever tools they might need. Utilize these resources so they can be effective.

Castle Early in the game

Castling is a move frequently used to help protect the king and bring the rook (castle) into a position near the center of the board where it can be more helpful. In business, look for win-win moves like castling that help you get closer to your business objectives in more ways than one.

Attack in the Middle Game

Setting up your defense is key to winning. Many failed business ventures can trace their demise back to attacking before establishing a defensive groundwork. Protect your intellectual property, make sure your patents are in place, and put best-practice protocols around your IT systems to ensure that cybercrime – like ransomware – doesn’t derail you in the middle of your attack strategy.

Use your pieces in combination to protect each other and capture control of the center of the board. Like many other endeavors, business is a team sport. Choreograph the moving parts carefully, utilizing each individual’s strengths and protecting them (and the company) from blindspots and vulnerabilities.

Think Three Moves Ahead

Always think before you move. Don’t jump at the first thing that looks good. Envision the consequences in your mind before making a move. Consider all possibilities. First, consider moves to capture your opponent’s piece or threaten your king. Continually ask, “What was my opponent’s next move? What is his plan?” Do the moves under consideration leave pieces unprotected or fully supported?”

See the whole board – your staff, your customers, your family, your competitors, the market – and take a beat to consider the impact of the move you are considering upon all those spheres. The advantage you have in business that the chess master doesn’t is that you can call in trusted advisors to help you see the forest for the trees and make the best move.

Don’t Take Your Finger Off the Piece Until You’re Certain

The touch-move rule in chess requires you to move a piece if you touch it during your move. It also states that if you don’t take your finger off the piece, you have moved, you can move it to a different spot. Once you let go of the piece, your move is complete.

Some business leaders feel committed to a move when they mention it to their senior leadership. Their egos won’t consider a different move with the same piece of business mid-stream. They “take their finger off the piece” too quickly, cementing their action in the game.

When considering a move in business, sometimes you have to adjust based on new information. By keeping your options open until the decision is finalized (instead of stubbornly insisting on your move), you gain the trust of your employees and senior staff.

In Conclusion:

Maybe more than any game in history, chess has captured the imagination of strategists – from kings and emperors to the guy hustling speed chess games in a local park. The good news is that the leadership and strategy lessons embedded in chess aren’t a secret. They are easily accessible and applicable to many business scenarios. All you have to do is apply them.

Until next time – protect your king.

2022 Tech Trends to Increase Business Growth & Resilience

 

2022 will continue to see the digitization and virtualization of society and business. The need for sustainability, increasing data volumes, and computer network speeds will drive digital transformation as companies move from a survival strategy to one of thriving.

As promised by Moore’s Law several decades ago, technology advancements continue to accelerate, but the speed at which these accelerations are occurring far outpaced earlier projections. The World Economic Forum’s Future of Jobs report says, “Developments in previously disjointed fields such as artificial intelligence and machine learning, robotics, nanotechnology, 3D printing, and genetics and biotechnology are all building on and amplifying one another. More than a third of the desired core skill sets of most occupations will be comprised of skills that at not yet considered crucial to the job today.”

When you think about what technologies might be game-changing for your company in 2022, you aren’t thinking about nanotechnology, quantum computing, or neural interfaces. As much as the tech giants may want to forecast a utopian future based on these technologies, what your company needs right now is technologies that will help you get more done with less, work from anywhere, and support your organizational objectives.

Let’s dive into some “right now” technologies that can be disruptive in a good way to your workflow and organization as a whole in 2022.

 

Digitization and Virtual Environments

The trend toward leveraging big data and the digitization of workflow within organizations makes virtual work environments possible. During the pandemic, everybody scrambled to set up home offices. The organizations that already had a virtual IT infrastructure had a much smoother transition. Employees just had to grab their computers from the office and take them home. Others had to work through it and make adjustments along the way. Most of those that didn’t transition went out of business.

It’s interesting to note that many business leaders are still grappling with the employee question of when (or if) they’ll be returning to an office environment. Sharyn Leaver writing for Forrester, predicts only 10% of companies will remain fully remote. Of the 60% planning to shift to some sort of hybrid model, one-third of those firms will fail in their first attempt at anywhere work.

New technologies are emerging in every area. Cloud computing continues to be at the forefront of every discussion because it is foundational to everything else. All IT services, applications, and cybersecurity protocols are delivered through the cloud.

Last October, at Gartner’s IT Symposium in Stamford, Connecticut, analysts reported that enterprises must move away from “lift and shift” migration and toward Cloud-Native Platforms (CNPs). The power of cloud computing provides scalable and elastic IT-related capabilities “as a service” to technology creators using internet technologies, delivering fast time to value and reduced costs.  For this reason, Gartner predicts CNPs will serve as the foundation for more than 85% of new digital initiatives by 2025, up from less than 40% in 2021.

 

Aamer Baig writes in an article for McKinsey, “Most companies we know are well into their cloud journeys and understand notionally that the cloud offers a big opportunity. But many are struggling to capture the full value cloud offers. As in the adoption of any new technology, of course, hiccups are inevitable. But the fundamental issue is that companies are looking at the cloud as a source of IT productivity improvements rather than as a source of transformative value—which is more than $1 trillion, by our calculations.

Improvements in productivity and efficiency gains through cloud-migration programs can generate significant cost savings, but they essentially represent better ways of doing what IT already does. CIOs have a crucial role in getting the business to focus on the far bigger prize: the new businesses, innovative practices, and new sources of revenue that cloud either enables or accelerates.

One pharma company built its GxP-compliant IT environment on the cloud and uses an ecosystem of cloud services that connect with manufacturing instruments, robotics, and other systems. It has been using a combination of scaling, instance management, storage, workload processing, and data-warehousing services to accelerate vaccine development.

A large agriculture company put into the cloud the vast amounts of data it had accumulated on improving equipment maintenance and used advanced analytics to generate insights that became the basis for a new business offering to growers.

CIOs need to master cloud economics and target business areas that can benefit from the cloud’s advantages of speed, flexibility, and scale. As importantly, they need to consider how to make the large-scale changes to IT’s operating model that are needed to build the capabilities to generate new value. Fewer than 10 percent of technology leaders, however, say they are most focused on hiring cloud talent, placing it at the bottom of hiring priorities. That’s a red flag, especially considering that almost 50 percent of CIOs plan to migrate more than three-quarters of all workloads to the cloud in the next two years.”

 

The term artificial intelligence was coined by Dartmouth math professor John McCarthy in 1955.

 

AI will continue to improve and become ubiquitous in the year 2022. Even the most rudimentary of businesses are utilizing AI devices connected to nearly everything and using AI in:

  • Voice Assistants
  • Smart TVs
  • Smart Whiteboards
  • Language Translation
  • Mobile Devices
  • Robotic Process Automation

Companies using AI devices accumulate tremendous amounts of customer data. This well of information just then needs to be categorized and analyzed for pro-growth decisions based on real-time data. 2022 will see a dramatic jump in the utilization of AI due to the higher speeds available through the widespread adoption of the 5G network.

Before rushing out to buy the latest and greatest in AI technology, it’s a good idea to do some research or delegate an IT innovation team to do some preliminary homework. Become familiar with the capabilities of the technology and ensure it aligns with the mid-range and long-term strategy of your organization.

In a Harvard Business Review (HBR) article first published in 2018, Thomas Davenport and Rajeev Ronanki wrote about the importance of understanding which technologies perform what types of tasks, and the strengths and limitations of each. They write, “we encountered several organizations that wasted time and money pursuing the wrong technology for the job at hand.”

Since many organizations, even large enterprise companies, can lack the necessary in-house expertise to evaluate new and emerging technologies, it’s necessary for business leaders to work closely with IT to identify the right consultants to advise on high-priority projects.

Davenpot and Ronanki found that nearly a majority of cognitive technology projects had to do with robotics and automation. Business leaders have two schools of thought when it comes to automation. Some see automation as a way to eliminate full-time employees while others see it as a way to automate menial tasks in order to make better use of its people.  Amazon for instance has been looking at ways for its people to devote more time to building new products. The Hands Off the Wheel program began in the retail management division to develop ways for machine learning to handle repetitive mundane work such as keeping its gigantic warehouses stocked with products to sell.

When companies make it clear that they are using AI to help people rather than replace them, they significantly outperform companies that don’t set that objective (HBR).

Alex Kantrowitz, author of ALWAYS DAY ONE: HOW THE TECH TITANS PLAN TO STAY ON TOP FOREVER (Portfolio, 2020), writes in an article for Harvard Business Review, that Amazon’s transition to Hands Off the Wheel took years to roll out and a great deal of training. “The retail-division employees were despondent at first, recognizing that their jobs were transforming. Yet in time, many saw the logic. ‘When we heard that ordering was going to be automated by algorithms, its like, ‘OK, what’s happening to my job?’”

According to Kantrowitz, Amazon didn’t implement this program to reduce headcount but rather free up personnel to invent and oversee new product development.  Kantrowitz makes an essential point: “Had Amazon eliminated those jobs, it would have made its flagship business more profitable but would have missed the next new business opportunity.

Amazon has about 350,000 mobile drive unit robots working alongside hundreds of thousands of humans employed at fulfillment centers.

 

Entrepreneurship and seizing opportunities through leverage are at the heart of Amazon’s raison d’être. At no other time in history has it been as easy, fast, and inexpensive to start a new business. Amazon’s view is that it is a facilitator of entrepreneurship, providing the investment, platform, and resources to help build new businesses.

Amazon first opened its online shelves to small businesses in 2000. In 2018, the company created an internal Small Business Empowerment team. In a press announcement, CEO Dave Clark said, “We made the decision to open our store’s virtual shelves to third-party sellers. At the time, big-box retailers had been pushing small businesses out of the retail market. We bet that bringing selling partners into our store would not only be a win for customers who want vast product selection, low prices, and fast delivery, but it would also be a win for small businesses wanting to reach more customers, increase revenue and profits, and create good jobs.”

The number of US sellers who surpassed $1 million in sales grew another 15%. Kantrowitz concludes, “If Amazon is any indication, businesses that reassign employees after automating their work will thrive.”

A recent Forrester study shows that technology leaders will focus on human-centered technology transformations. Indicating that less than 15% of firms nominated digital transformation as a priority in 2022, the report suggests leading firms will use emerging technology to unlock the creativity of their employees and drive innovation that focuses on outcomes, not just financial results.

Subscription-Based Technologies

The trend of “______ as a Service” technologies has exploded in the past few years. 2022 will see more of this trend – for several good reasons.

Subscription-based business technologies:

  • don’t force you to buy more than you are using
  • are cost-effective
  • are easily scalable up or down
  • are flexible to match market fluctuations
  • can be deployed easily and quickly

Maybe the best part about subscription-based technologies is the zero-coding needed to utilize them. You don’t have to have an in-house IT team. These technologies come pre-built and can integrate easily with other technologies in use within your business. In addition, because the technologies are virtual (in a cloud environment), your business has less exposure to cyber risk and a higher level of business continuity readiness.

Compliance Technologies

The more data that a company creates and gathers from the public, the greater their social responsibility becomes for the protection and use of that data. Whether your company needs to have transparency, governance, and accountability regarding data to protect your brand or you have legislative and industry-standard compliance mandates to adhere to, the technologies revolving around compliance are here to stay and will be growing throughout 2022. These new compliance technologies will help streamline your compliance efforts, minimizing the effort and money expended on compliance concerns.

 

Employee Wellness and Retention Technologies

The pandemic has brought a wave of resignations and shuffling of employees from one company to another. Business leaders are looking to technology to make employment at their organization more attractive to prospective – and current – employees. This desire to improve working conditions for employee retention has resulted in the utilization of many technologies. These advancements range from wearables that help employees monitor wellness for a work/life balance to new features built into ergonomic forms that reduce stress and improve employees’ workday in repetitive motion tasks.

Other considerations regarding employee wellness and retention technologies are tech that improves communication and collaboration on tasks and incorporates that “water cooler” chat function lost in the social distancing and work-from-home exodus of 2020.

By using tech to reincorporate that human connection into the virtual workplace, companies are helping to give their employees more of a sense of camaraderie and belonging – rather than isolation.

 

In Conclusion:

Your business, like many others, is reliant upon technology to maintain your competitive edge. It’s important to know what technologies other companies are leveraging – both within your industry and the broader marketplace. But knowing that other companies are having success with or planning on implementing game-changing tech within their organizations isn’t enough. Companies that take decisive action will face the fast-paced challenges of the next few years much better than those that are more cautious. Combine strategic planning with bold decision-making as you prioritize your technology objectives for the next 12 months. You must have a trusted IT partner to vet those technologies and advise you about their potential ROI within your particular business.

2022 is shaping up to be a year of both promise and uncertainty, but one thing is sure: companies that build a platform to embrace new tech within their workflow will have an advantage out of the starting gate.

 

The Challenge of Future-Proofing is trying to predict the unexpected
The How & Why of Future-Proofing Your Company

 

Future-proofing is the process of preparing for anticipated (and unanticipated) business disruptions. It has always been problematic but is now even more of a challenge.

In this article, we’ll explore the “why” and “how” of future-proofing your business and provide actionable steps to take.

The Future-Proof Challenge of Quickly Evolving Technologies

The rapid acceleration of technology has made future-proofing a business exponentially tricky.

Jimmy Rotella, Sr Solutions Architect at Nvidia, said in a recent episode of “What’s Up AEC?!” that 2020 accelerated a work-from-home movement that was inevitably going to happen in 5 to 10 years.

In an October 2021 Harvard Business Review article, authors Michael Mankins, Eric Garton, and Dan Schwartz write, “technology was already changing the nature of work before Covid-19 took hold. Innovations were redefining the basis of competition in most industries and, consequently, the talent companies need to win over the long term.”

Companies held on by their fingernails for economic survival. The article points out that the businesses that took the lead in the aftermath were the ones who seized the opportunity to remake their organizations and adapt to the new environment.

Disruptors in the Marketplace

Business leaders are worried about what’s going to happen to their companies moving forward. KPMG reports that 74% of CEOs are afraid of some new company disrupting their business model.

knocking down a large portion of their corporate park….managing decline
Eastman Kodak, a 120-year-old company, declared bankruptcy. If business leaders do not manage ongoing innovation, they’ll be presiding over decline and collapse.

Companies look for indicators of possible future disruptions. Things could be going perfectly today, and the next thing you know, someone does it better than you, faster than you, and cheaper. Focus on solving specific problems for your customers. What will the market share be for a product or service in Q4 next year? How about the year after that? Part of this inquiry requires discovering where the weaknesses are in an organization. Spending more time on future-proofing an organization increases your chances of being more proactive instead of putting out fires as they happen.

The Statistics Aren’t on Your Side

Forty thousand companies out of one million will last over ten years. That means that 960,000 go out of business before their first ten years, and only 45 companies out of a million last 100 years.

Why are these figures so grim? What is it that makes preparing a business for future needs such a daunting task? To understand the background of the problem, let’s look at a parenting metaphor.

Parents spend nearly twenty years preparing their children to enter the adult world. In essence, those parents are “future-proofing their children. After all, Mom and Dad don’t know what the world will be like when the children reach adulthood, what kind of people they will encounter, what troubles will come their way, and what dangers they will face. The children will have to be self-sufficient, capable, and adaptable to the inevitable change that will take place during their lifetime.

Your business is no different.

It must be prepped for any eventuality. Every variable is considered.

As we have experienced over the past few years, the future is uncertain. But, with the right preparations, your business can move confidently into the future. The right technologies and strategies can put a forward-leaning company ahead of the competition that hasn’t invested in preparedness.

Let’s explore future-proofing your business, so you can outpace your competition when the next market fluctuation takes them by surprise.

The Connection Between Future-Proofing and Your Company’s Lifecycle
Innovative thought leader and author Tendayi Viki.
Tendayi Viki, an author, and corporate innovation expert gave an insightful keynote address at the 2019 Solita Meeting Point, where he drew direct connections between future-proofing companies and their lifecycle.

Tendayi Viki, an author, and corporate innovation expert, gave an insightful keynote address at the 2019 Solita Meeting Point. He said all business models have a life cycle, and the problem many companies make is taking the life cycle of a business model and making it the same thing as the life cycle of the company. These cannot be the same thing if you want to future-proof an organization because it chains the two life cycles together. Future-proofing should develop a portfolio of business models (not to be confused with a portfolio of products) that balance risk and return.

McKinsey reports that only 6% of executives are satisfied with their company’s innovation.

A Portfolio of different business models. Some are high risk, low reward, while others are low risk and high rewards.
Implementing multiple business models is a strategy to gain a durable advantage and strengthen resiliency against disruptive forces.

Coming up with ideas isn’t so much a problem as shaping those ideas into new value propositions that resonate with customers. Combine those value propositions into sustainably profitable business models. New value propositions require innovation. The objective is to build a portfolio of rising and fall business models to strengthen resiliency.

Reduce uncertainty by experimenting with ideas so that they become sources of revenue.

Innovation Readiness – Embedding Flexibility Into the Future of Your Business

As work and customer transactions continue to grow in a virtual environment, the need to experiment with ideas and business models in the digital realm will grow. Experimentation requires a purposeful engagement between leadership, employees, and technology.

According to the previously mentioned Harvard Business Review article, few business leaders “manage engagement with technology in a coordinated way, so employees become suspicious of it, and the technology underperforms management expectations. That’s a pity because when people and tech work together, everyone benefits.”

The article tells how USAA Insurance uses an integrated approach to developing and deploying AI-enabled tools. The use of next-generation technology frees up people on the claims team to focus on helping customers. “This kind of work is more satisfying for the people and better leverages their capabilities.”

The Future with Your Customers

One aspect of preparedness that makes becoming digital a competitive necessity comes from the customer engagement side.
As Deloitte reports, in nearly every industry across the globe today, customer expectations continue to rise. An explosion of device types and data means that most consumers now expect personalized experiences and increased access to increased amounts of information, when and where they need it. As the number of touchpoints grows, the customer wants “same customer” recognition at every point of interaction. Customer service is more than easy engagement. Today’s customer wants to be necessary each step of the way.

Customers expect products and services tailored to them in personalized, contextual interactions. Customers also wish to read reviews from other customers. The days of siloed IT systems and business functions are behind us, and those who do not realize this will soon be out of business. There is genuine pressure today, much more than a couple of years ago, to digitize operations and become digital companies. There is no time to lose.

Four interrelated forces culminating to unwind old rules of management.
These are the four interrelated trends culminating in unraveling the old management rules and the traditional structure of organizations. (source: McKinsey Reports)
Future-Proofing Your Profitability

A recent McKinsey report found that the top 20 percent of companies earn 95 percent of economic profit. Any organization that isn’t seeking new approaches is on borrowed time. By leveraging current technologies and embracing experimentation, organizations can discover new ways of doing things that are not as fragile and vulnerable to unpredictability.

Companies must define data, business, and infrastructure components and design them for reuse to succeed digitally. Reconsider customer offerings in terms of individual components (see the Lego analogy in Part 2 of Why is Digital Transformation So Important to Sustained Success?). One of the powerful benefits of being digital is the repository of reusable business, data, and infrastructure components.

The “How” of Future-Proofing – Operational Backbone and the Digital Platform

The operational backbone supports core business processes and relates to operational excellence. This set of systems is the cost of entry for doing business digitally into the future. In Designed for Digital, Jeanne Ross explains that companies with an adequate operational backbone are 2.5 times as agile and 44% more innovative than companies without an operational backbone. The digital platform, built on a foundation of cloud services, delivers new sources of revenue, leveraging the capabilities of digital technology to enhance customer engagement and solve customer problems. Digitizing operations is a much easier and shorter journey. Most companies experienced a certain amount of it during the pandemic when they had to, under duress, move to remote work environments. Full-on digital transformation is an ongoing process.

Think of it as a journey. New technologies show up on the horizon so frequently that companies have to adapt and adopt almost on the fly. Operating on legacy systems will make this level of agility impossible. Traditional siloed business environments will also prevent progress. It’s far too slow.

The traditional hierarchy of the corporate organizational chart is mechanical by design. Built on antiquated 18th and 19th Century Industrial Revolution ideas, the focus was uniformity, bureaucracy, and control. These are the antithesis of what companies need to focus on today. Now we need creativity, elasticity, and speed.

Protecting Your Data into the Future

From a technology perspective, companies must build ways to capture and store data because even if they don’t know how to make practical use of this gold mine of information now, they will figure it out shortly. An essential aspect of paradigm-shifting towards a future-proof strategy is realizing how important data will become for the long-term success of your business. Think in terms of components and modular applications. These are things that can repurpose for something else. Tap into the power and multiple benefits of accessible scalability-based technologies. Learning to utilize connecting and scaling data will enable companies to develop new products and digital value propositions.

A Future-Proofed IT Environment

In Four Factors to Help You Future-Proof Your IT Environment, Vivek Agarwal writes, “future-proofing means taking steps so you’re able to flex and expand as needed for as-yet-unknown needs and opportunities.” He goes on to explain how the cloud can make companies more agile in meeting customer needs. Moving away from traditional data centers into scalable cloud infrastructure can make enterprises nimbler and more adaptable.

 

A flower is being moved from one environment to another
“When a flower doesn’t bloom, you fix the environment in which it grows, not the flower.” – Alexander Den Heijer

Your core business – the value you deliver to your customers – is the flower that must be protected and nurtured.

With the evolution of technology and fluctuations in the market, the soil that your core business is in may change.

Future-proofing your business means fortifying the core business to thrive in whatever soil conditions it finds itself.

 

 

 

 

 

 

CONCLUSION

As a technology website, we are writing about technology and how digitization impacts all levels of business and the customer experience. But here’s the thing, technology is only a means to an end. Let’s summarize your next steps in the future-proofing your business.

Take advantage of cloud-based tools and digitizing operations to future-proof your business. They are merely ways to grease the rails of adopting new ways of doing things and liberate the most precious of your resources – people – from tedious manual input tasks.

Build easily scalable systems. Scalability will also impact flexibility so that management can focus on inspiring and revitalizing their teams and organizations.

Shift your team’s focus from reacting to the unexpected to one of possibility thinking. Human creativity and resilience work best in flexible environments that nurture growth, reward their strengths, and help compensate for their weaknesses.