What Happens When You Need to Scale Your Business?
If you want to scale up your peanut butter factory, you get a bigger building, bigger hoppers, giant dehulling, and processing machines. It takes months, maybe years. But what if you’re not in the peanut butter business?
What if you run an architectural firm, a company in the travel industry, or even an up-and-coming animation or gaming business?Well, you don’t need the peanut processing machines, but you’re going to need serious computing capability. To get that computing capacity, you’ve got two choices.
Choice #1 – You can invest months and significant capital in on-site servers and workstations. Time will drag on while you get an IT professional to design the system, order the servers, install the servers, set up the applications, etc.
Even if you’re willing to put big bucks into on-site infrastructure, you won’t.
Because 2022 is all about flexibility.
Everything from 2019 to today has demonstrated that the companies that can scale up and down with the most speed and agility win the race.
The big deals aren’t going to wait for you to get your on-site IT systems up to speed, and you’ll miss out.
So, let’s talk about the better option.
Choice #2 – DaaS or Desktop as a Service
What is Desktop as a Service (DaaS)?
DaaS is a cloud-based workflow solution that gives you access to a virtual desktop in the cloud with your applications, operating system, and personal settings all in place. You can access your virtual desktop securely from any internet-connected device, regardless of location. Because all the computing power is in the cloud, virtual desktops can be set up or “deployed” for new employees within minutes compared to days and weeks with traditional, on-site infrastructure. Scaling back is just as efficient and straightforward.
But wait, not all DaaS solutions are the right fit for your company. Some offer more control and flexibility than others. Some virtual desktops demonstrate much better responses when using demanding graphic applications.
These clients need reliable access to intensive graphics resources worldwide, and performance matters. Check out IronOrbit’s DaaS solution called INFINITY Workspaces.
So, let’s get back to the question.
How Does DaaS Help Your Company Scale Up Faster?
1. Employees Can Use Their Favorite Device – BYOD
Because DaaS provides all the computing power within the cloud (including all the applications, databases, etc., that your employee needs to get work done), an employee can use whatever computer they have and like. How does that help you? Well, you don’t have to source, buy, and provide high-end desktops and laptops. Sure, if you want to buy your employees’ laptops, that’s great, but if you’re going to get things up and running quickly, BYOD will work as a temporary stop-gap measure as you scale up and wait for your laptop order to arrive.
2. Expand Within the Cloud
The cloud is the clear winner compared to sourcing, buying, installing, and setting up in-house servers. Because cloud solutions like those offered through IronOrbit are nearly infinitely expandable, you never have to wonder whether your infrastructure has the capacity to handle the next pro-growth project you need to tackle.
3. Scale Without Huge Up-Front Investment
Perhaps the most attractive feature of DaaS solutions is that you only pay for what you need, and you don’t have to spend money to buy infrastructure up-front. Monthly subscription payments make paying for usage only easy. Scaling up is simplified when you don’t have to develop CapEx funds to get it rolling.
4. Scale Up Without Cybersecurity Worries
One of the challenges of scaling up with on-site infrastructure is the security component. It takes time and a team of cybersecurity professionals to deliver 24/7/365 protection. In stark contrast, the IronOrbit private cloud has world-class security. That high level of security is a protective umbrella that keeps your data safe while you ramp up operations quickly.
5. Even if You Have Existing On-Site IT Infrastructure – Hybrid Scaling
Companies that have invested in on-site infrastructure sometimes get tunnel vision for scaling, but it doesn’t have to be an either/or question. You don’t have to choose either the cloud or your on-site setup. If you have existing on-site IT infrastructure and need to scale up a specific business area or need extra capacity, DaaS is your best friend. Employees can use their virtual desktops across the company network and leverage cloud computing power, thus diminishing the load on your on-site infrastructure.
6. Get New and Remote Employees Up and Running Quickly
For the reasons mentioned above – cloud use and BYOD – DaaS is the perfect solution for efficiently computing resources for new employees.
Whether your employees are all in the office or scattered worldwide, you can provide them with access to their virtual desktop and all the company resources they need to do their job. DaaS deployment for new employees is lightning fast compared to traditional, on-site infrastructure and computers.
7. Streamlined, Remote Management, and Configuration
Updates, upgrades, configurations, and compliance adherence protocols can be pushed out to all your employees’ virtual desktops quickly and easily, helping you move the entire company along without the usual hassle and slowdowns associated with IT maintenance.
Wrapping it All Up
Let’s talk about your company for a minute. If scaling means hiring more people and giving them the IT resources necessary to handle more work and bigger deals, then DaaS is worth your serious consideration.
It’s the best way to scale up your IT resources without wasting time, money, and opportunity.
Call us for a free consultation at (888) 753-5060.
While not the magic bullet that solves all your operational problems, moving to the cloud forms the foundation of building a solid technology platform.
Businesses that took the opportunity to remake and future-proof their infrastructure and workforce during the pandemic will continue to pull ahead of the competition. As we move into 2022, it becomes imperative for companies to move to the cloud to accomplish two strategies:
Be agile and flexibly prepared for the unexpected
To Take advantage of emerging AI-enabled digital technologies
These two objectives mean large-scale changes to IT’s operating model. The more technology-savvy people in the company should take the lead in understanding what moving to the cloud would mean for the company. Target specific business areas and look at how having workflows on the cloud benefits operations through increased speed, flexibility, and scale, which are the standard hallmarks of having operations in a cloud environment.
Speed, Flexibility, & Scalability
If you want to deliver digital capabilities anywhere and everywhere, consider how the IronOrbit ecosystem uses the core capabilities of cloud computing to provide scalable and elastic IT-related capabilities. Our teams of engineers and business visionaries have taken the complexity out of migrating your environment to the cloud, so you benefit from faster time to value and reduced costs.
The improvements in productivity and efficiency can generate significant cost savings over time; however, the actual benefit delivery is optimizing IT functions. You’ll be doing things you’ve always done, but you’ll be doing them better, and your operations will be much more resistant to disruptions.
Our new automated self-service portal, IOCentral, delivers a fast and easy way to scale storage, networks, databases, and computer functionality. An intuitive interface allows you to scale business functions more quickly by connecting essential software and microservices. Using AI-enabled technology, IOCentral enables flexibility and comprehensive ecosystem management from one pane of glass.
Speed, flexibility, scalability, and reduced costs indeed represent long-term value, but those in and of themselves do not convey the urgency for moving to the cloud. For that, we need to look further ahead.
The Bigger Business Benefit of Moving to the Cloud
Taking full advantage of your move to the cloud means looking at the new possibilities available to your business because now your business is part of the global cloud ecosystem. The cloud now becomes a catalyst to build new capabilities and value propositions for your customers.
This larger prize focuses on building innovative practices, new sources of revenue, and learning from the unique knowledge flows that will inspire leadership, not IT, to create new digital value propositions for your customers.
Without the cloud, leadership will never be able to enter the competitive arena of 2022 and beyond, let alone have the possibility to innovate new products and services.
The Cloud Delivers All IT Services, Apps, and More.
Be ready to use new digital technologies and stay ahead of change. Call now for a proof-of-concept of how IronOrbit can prepare your business for sustained success.
Two dangerous weather fronts are bearing down upon businesses today.
What does future-proofing your company mean to you?
If you have a sinking feeling that your organization moves too slow, units are too siloed, or you’re still hobbling along on outdated legacy systems, you’re probably right. Your organization is overdue for future-proofing initiatives.
The age of standardization and predictability has disappeared. The concepts that will keep you afloat in the coming tsunami are agility, adaptability, and flexibility.
So, where is the threat to your business?
Let’s take a look.
Company leaders now have to grapple with the convergence of four intense pressure points.
Lower Transaction Costs
Shifting DemographicsThat is one storm.
The other is a technology storm called SMACIT.
Internet of ThingsEach storm is a formidable force in and of itself. Together, they’re like the collision of two hurricanes that will wash away unprepared businesses.
As executive leaders, we must look for markers signaling shifting market trends and changes in customer expectations. Companies must be prepared for the unexpected as much as possible.
It’s a tall order, and you could be asking yourself, “where do I begin?”
Future-proofing your organization is about much more than technology. But implementing foundational technology is low-hanging fruit that can be integrated into your current operating system perhaps much quicker and easier than you thought possible.
For any company looking for elasticity and wants to stay competitive, transactions and work environments are mainly in the virtual world. Mobile workflow, virtualized workplaces, and market environments will be the rule, not the exception moving forward.
A wide range of high-tech productivity tools and communication solutions offer simple, cost-effective ways to equip a remote workforce of any size effectively. As miraculous as all these technologies are, they are just a tiny fraction of the universe we are all about to enter.
Future-Proofing is a journey, not a destination. As your business grows and matures in parallel with new technologies and market expansion/fluctuation, you will have to give ongoing attention to preparing your business to face and succeed against a new, emerging range of uncertainties. Flexibility, adaptability, and scalability are the essential goals – all of which are powerful benefits of being a part of the IronOrbit cloud ecosystem.
The IronOrbit cloud ecosystem is the ultimate solution in flexibility, security, and reliable speed. Tools like INFINITY Workspaces and IOCentral represent a cutting-edge breakthrough approach that makes adoption comfortable while keeping a close watch on ROI.
IronOrbit allows you to keep an eye on expenses while enjoying a comfortable, 100% built-for-you experience. If you’re beginning a digital transformation journey, start by letting us host you on our secure private cloud. We will tailor every component to the needs of your organization.
Our baked-in scalability provides a cost-effective, easy-to-use way to scale up or down as needed. Being in the IronOrbit cloud offers a framework for your data to have heightened security and more agility t to meet customer demands.
We are here to help you. Please arrange for a free no-obligation consultation with one of our representatives today.
Scaling up is the ability to take on increased workloads in a cost-effective manner and meet the demands of your business without suffering the negative consequences of overreaching.
Scaling up sounds like a fantastic idea. After all, who wouldn’t want to be able to handle more work, delivering more goods and services while leveraging economies of scale for greater profitability?
But the promise of scaling is often like an iceberg. What you see above the water (the work to be done) is nothing compared to the work lurking under the water. These are the challenges faced in scaling a business. Some companies get to a point where it is painful to add another client or bring on more talent. Scaling up seems like piling on more overhead for less reward. Revenue never has a chance to turn into profits.
Here are some barriers many companies may face as they ramp up their operations.
Scaling Up Too Soon
A good question to ask a good business consultant is, Is it too soon to grow the business? Any time before you have all the pieces in place and a strategy to scale is too soon. Is the market is ready to embrace and demand your products or services? Timing is everything. First, to go big into the market is sometimes a good idea, but sometimes not. Companies get eaten alive and never recover.
No Plan to Scale Up
Often the small to mid-size business fails in the efforts to scale for lack of planning. They have an objective and a vague notion of how to get there. Growth-minded companies might partner with that vendor or hire new employees. But all too often, a structured plan is missing. Having a strategy that guides the requirements, stages, and timeline for scaling is foundational for success. As a result, the timing is off, and the company is missing pieces of the puzzle. Frustration and failure soon follow.
No Understanding of the Difference Between Growth and Scaling
For most successful companies, growth came before scaling up. Taking time to grow allows SOPs to be established and perfected. Taking the time to grow enables hiring key people and building a solid reputation. These things are critical for financial backing to scale. Growth is a time to experiment and approve or discard strategic partners and vendors. Growth helps them understand the management and IT resources required for successful scaling. Multiplying processes and output without a substantial increase in resources is the foundation of scalability. Business leaders need to know if the company is prepared to scale up.
Unnecessary or Untimely Product/Service Additions
As soon as a company begins to have a little bit of success in their efforts to scale, they often become overzealous with their efforts to take over the marketplace.
They may move away from their core business too quickly and begin advertising products and services they are not prepared to deliver. Even if they can make a dollar on those tangential goods and services, they are taking resources away from what is central to their current revenue stream and their ability to scale.
Selecting the Wrong Partners & Vendors
Companies across the planet have learned the wrong partners or vendors can put companies at risk. Long supply chains and unproven vendors can have detrimental consequences on the delivery of goods and services to your customers, as well as injure brand reputations.
Avoid vendors and strategic partners who over promise and under deliver. There is no room for freeloading. Everyone has to do their part.
Lack of Internal Communication
Employees need to know the company culture and what is expected. Companies need complete buy-in from their workforce to scale up successfully. There also must be a strategy communicated internally. Along with the nuts and bolts of your well-laid strategy is a minefield of employee concerns, expectations, and emotions that you must address. If employees feel left out of the loop – or worse, insecure in their jobs – they will not be best positioned to support scaling efforts. Internal communication requires more than just a company-wide meeting or a series of internal memos sent out to senior staff. Instead, the business leaders must keep their finger on the pulse of how the staff is acclimating to the proposed and in-progress changes.
The last decision Steve Jobs made was to build Apple University.
He knew that it would be the one legacy he’d leave behind so that his organization would thrive long after he was gone.
Once you’ve been able to leverage some economies of scale, there is often a temptation to cut prices to undercut the competition and gain more market share. “After all,” you think, “We’re still making the same amount on our goods/services.” While it’s tempting to cut your prices and try to push the competition out of business, the money you will lose is better saved and utilized within your scaling efforts.
Technology That Can’t (or Can’t Easily) Scale-Up
Whether you’re working with legacy systems that keep your productivity limited, or you’re working with on-site workstations and servers that are expensive and cumbersome to scale, your technology is limiting your potential. This roadblock used to be a nearly insurmountable one for businesses trying to scale on a budget. However, with advances in cloud-based IT infrastructure and Desktop as a Service, the financial hurdle considerations are lowered due to the cloud’s ability to scale with your business expansion. Companies across the planet have factored cloud computing ability into their scaling strategy and are successfully leveraging the flexibility, mobility, and cost-effective nature of cloud workflow assets.
As an IBM fellow, Jason McGee puts it, migrating applications to the cloud can deliver significant business benefits for companies of all sizes.
Failing to Create Long-Term Demand
Business leaders that fundamentally misunderstand the role of advertising and marketing often pin their hopes of scaling on the stop-and-go stutter-step of marketing efforts. While marketing strategy should always be a part of your scaling endeavor, it is not sufficient on its own to supply continuous, qualified customers. Instead, part of any scaling strategy should be a plan to grow market demand for your products/services. After all, you want them knocking on your door for what you provide; you don’t want to be chasing work constantly with ad campaigns.
Cash Flow and Credit
There is no way around it, scaling requires sufficient cash flow. Many organizations with a fantastic plan to scale launch that endeavor, only to find that their efforts are stymied by lack of on-hand cash or credit. In a recent episode of “What’s Up AEC?!” the Immediate Past Board Chair of ACEC National, Charles Gozdziewski warns about the cash flow aspect of scaling up too quickly. “I’ve seen small firms suddenly become part of a big project. They go from 10 people to 25 people and then they go bankrupt. They just don’t have the financing or financial knowledge to handle it.”
Each stage of your scaling strategy will require more financial backing, and that backing must be available at that stage or things begin to unravel. Setting yourself up for success requires ensuring that you will have the backing you need well in advance of your step to the next level of operational expansion.
Quality Employees Instead of Quantity
Scaling starts and ends with individuals. Whether you are in a service industry or manufacture goods, your employees can make or break your scaling prospects. As much as anything else, scaling requires the right beliefs and behavior. Growth-oriented companies need people who are comfortable with change, who can move fast, and take ownership of tasks. In the rush to scale, companies often hire too quickly and find that they experience internal roadblocks to productivity because of the unqualified staff they’ve hired. Unfortunately, companies that are quickly ramping up delivery of goods and services often don’t have time for extensive employee training or the flexibility for employees to learn “on the job.” A resourceful HR team should be among your first hires to help ensure that your business sources and hires employees that can step in and do the work without handholding.
Ignoring Growth Pains and Fixating on Growth Pains
Whether leadership is determined not to let that “one issue” hold things back or fixate on that “one issue” to the detriment of other things that require attention, it still lands the administration in a difficult spot. On the one hand, small issues at one stage of scaling can become mountains of pain in the next stage of expansion. On the other, a fixation with a specific issue can lead to an unhealthy overemphasis on one aspect of the business, throwing everything out of kilter.
To scale, you must be aware of growing pains and be able to handle them appropriately without devoting all your attention and resources to those problems.
Organizations with micromanagers at the top very often do not do well when it comes to scaling up operations. Delegating responsibility is an essential component of scaling an enterprise. A business leader must know their self well enough to see this tendency in themselves before it becomes an issue that derails the scaling process. Sometimes, it’s necessary to step into a different leadership role and allow someone that has delegation skills to fill that administrative slot. As you scale, so should your management structure. Finding the right role for you to play and bringing in the people you need to bolster your weaknesses is a sign of a good leader.
Despite significant roadblocks to developing capacities to scale up quickly, there are multiple benefits for an organization to prepare itself for the likelihood of scaling up.
The challenges of scaling up are complex because scalability isn’t just about growth. It also has to do with its ability to be flexible, agile, and versatile. The same things that position the business for expansion are the same things that prepare them for unknown shifts in the market and unforeseen events like a worldwide pandemic. Preparedness is all about becoming proactive and being strategic with digital technology.
In a Forbes article from March 1, 2021, Paolo Gallo and Giuseppe Stigliano write, “Because of the dizzying speed of change today, fueled by this umpteenth acceleration, companies can’t count on their strengths alone to innovate. The CEO of a mobility services company reminded us how crucial it is at this stage to build eco-systems, resisting the temptation to reduce them to ego-systems. We have to collaborate with third parties to build systems in which the individual parts function as a single entity, in a more or less continual way to provide high-value-added services to final customers. Companies have to see themselves as fluid platforms, capable together of providing a value proposition that is exponentially bigger than what they could offer alone.”
In one of our previous blogs, we stressed the importance of componentization as a key ingredient to offering new digital value propositions. Taking the time to componentize offerings and build a solid digital foundation for your company will also position it for agility, flexibility, and growth.
The in-depth Deloitte Insights article, Putting Digital at the Heart of Strategy, goes beyond pointing out that digital transformation enables new growth opportunities. It indicates that those companies that don’t digitize in the next five years will be doomed.
Digitizing operations, a key benefit of cloud computing, improves an organization’s ability to meet sudden increases (or decreases) in demand.
The first part of this blog set the stage for what follows.The coronavirus pandemic slowed us down. At that same it has pushed us into our homes to work. The pandemic has, and continues, to accelerate technological advancements. The novel virus has physically slowed each and everyone of us. And it has slowed the economy. The Brookings Institute reported that our economy has entered a contraction.
There is much we still don’t know about the coronavirus, We also don’t know how the lock downs across the country will affect our business and our economy long term. This is all uncharted territory. While all of this true, technology has been a life-saver for many businesses.
So, how is technology going to keep the USA in business and help the economy to recover?
The supply chain for US companies is long and complex.
Goods manufactured here in the USA have multiple supply vendors. The supply chain cycles in weeks – not days or hours.
We pick up an item at a big-box store or the local hardware store. We don’t consider all the suppliers and technology it takes to get that product on the shelf.
The supply chain has slowed for some industries. Our supply chain technology is still in place and working. It’s ready to fire on all cylinders again when called upon to do so. We must monitor our supply chain.
In a Forbes article, Jaume Ribera of the IESE Business School contributor, warns of the “bullwhip effect.” This is when fluctuating consumer behavior impacts the supply chain at all levels.
2. Technology Enables Employees to Collaborate & Communicate with Clients.
Most businesses have been hard hit by COVID-19. There are others that have been flooded with new clients. They are struggling to keep up with demand.
The VoIP (Voice over Internet Protocol) video/audio communications companies are perfect examples of business sectors that have seen a spike in demand. Companies use applications like Microsoft Teams, to give telecommuters the same experience they had at the office.
Because of video and voice conferencing technology employees of companies across the USA are able to work from home, keep their jobs, and contribute to the ongoing health of their business.
3. Technology Supports Geo-Diverse Workflow.
Before the USA was impacted by the pandemic, many companies were already heavily investing in industry-optimized cloud workspaces, Microsoft 365, hosted servers, and cloud-based data backup/disaster recovery platforms.
Those who invested early in these technologies are now able to see their investment pay off exponentially. Competitors slow to adopt cloud-based technologies are having to scramble to retool their IT environment. Some have had to shut their doors. Companies already in the cloud are in a good position to push through this crisis. They can maintain workflow and business continuity.
When the post-mortem is done on the business impact of the COVID-19 crisis, cloud-based technology may very well be the hero of the day. It may be the driver that kept our economy from slipping into complete disarray.
4. Technology Undergirds the Public Health Message.
There has never been a time in history like this. Government and health officials can disseminate information. Our national telecommunications, internet, and wireless infrastructure may be at capacity. Our backbone of critical technologies is holding. It is playing a key role in the health of the workforce.
Technology giants like Amazon, FaceBook, and Google have stepped up to the plate to squelch the spread of misinformation. They’re replacing it with up-to date factual information.
Blair Levin of the Brookings Institute writes, “all of this internet use is putting more pressure on our broadband infrastructure. Just in the past few weeks, data demands have risen in nearly all categories. The previous peak has become the new average, and the surge is starting to threaten the quality and speed of content downloads. As shelter-in-place directives spread and demand increases, the question lingers of whether our broadband infrastructure can support the new normal.”
Well, the Internet system is working and handling the load. This crisis has reminded the nation it needs to keep up to ever increasing demands.
We need to continue upgrading our broadband infrastructure.
Health authorities are able to deliver critical information. This information is accurate. Distribution is by way of their websites and other trusted sources.
Employees are able to stay safe from the virus. They’re able to continue working remotely. One day this will be over. The returning workforce will be healthier than they would be without access to the disseminated health guidance.
5. Technology Enables Testing and Contact Tracing.
MIT has developed technology that enables your Smartphone to track where you’ve been. At the same time it preserves your privacy. You want to know that everyone around you is safe. At the same time, you don’t want the government tracking where everybody is going. MIT already has an AI-powered device that lets doctors monitor coronavirus patients remotely. The system is called Emerald. It is being used in some assisted living facilities. TheNextWeb reports that, Emerald aims to reduce the risks faced by healthcare professionals treating COVID-19, who are often exposed to the highly infectious disease without adequate protective gear.
Emerald could play a particularly important role in assisted living centers and retirement homes. The residents of these facilities are particularly vulnerable to the disease.
Experts are in agreement that major part of getting everyone back to work, and helping companies get back on their feet, is a healthy workforce. Providing healthcare professionals with the necessary technology to test, report, and contact trace are crucial to this effort.
On April 10th, The Economist reported that Apple and Google announced plans to work together to develop a way to track the spread of the COVID-19 virus. The unification of these two tech giants will make it easier for others to build contact-tracing apps that work without modifying either platform. Of course it raises a question. “If tracing apps are widely adopted, they must make people want to use them,” says Ciro Cattuto, an epidemiologist at the University of Turin, in Italy. “People need to feel like they’re contributing to a common good.”
6. Our New Appreciation for the Use of Digital Transformation Technologies.
Marketers for innovative technologies have traditionally had a challenging time convincing some leaders to invest in the future.convincing some business leaders that now was the time to make investments in newer, more efficient, cloud-based technologies.
Investing in technology that drove digital workflow transformation was seen as “nice to have” if “we can afford it.”
But when COVID-19 shifted the ground under the feet of U.S. business, those who had put money into cutting-edge business process technology were better positioned to ride out the storm. Some leaders, like the COO of the Clipper Corporation, Nancy Hejran, know that, one day, a disaster is going to happen. When that day comes, they want their data to be safe and secure.
These technologies will help the USA maintain a competitive edge in the global marketplace when COVID-19 has become a memory.
7. Technology Supports the Retooling of Companies for the Post-COVID-19 Economy.
There are yet many uncertainties, there is one thing with which everyone seems to be in agreement. Things aren’t going to snap back to “business as usual” once this wave of Coronavirus has passed.
Company leaders are looking at what their business will be post-COVID-19. For some, the course alteration will be minimal – hardly noticed. For other businesses, the idea of “business as usual” will need a new definition. It is sure to be shaped by the demands of our ramshackle economy and available technologies.
How will the coronavirus change the way we do business? How will it change the global business climate? After all, we are in this together.
We will explore the answers to this question in next week’s blog,