Tag: Future-Proofing

2022 Tech Trends to Increase Business Growth & Resilience

 

2022 will continue to see the digitization and virtualization of society and business. The need for sustainability, increasing data volumes, and computer network speeds will drive digital transformation as companies move from a survival strategy to one of thriving.

As promised by Moore’s Law several decades ago, technology advancements continue to accelerate, but the speed at which these accelerations are occurring far outpaced earlier projections. The World Economic Forum’s Future of Jobs report says, “Developments in previously disjointed fields such as artificial intelligence and machine learning, robotics, nanotechnology, 3D printing, and genetics and biotechnology are all building on and amplifying one another. More than a third of the desired core skill sets of most occupations will be comprised of skills that at not yet considered crucial to the job today.”

When you think about what technologies might be game-changing for your company in 2022, you aren’t thinking about nanotechnology, quantum computing, or neural interfaces. As much as the tech giants may want to forecast a utopian future based on these technologies, what your company needs right now is technologies that will help you get more done with less, work from anywhere, and support your organizational objectives.

Let’s dive into some “right now” technologies that can be disruptive in a good way to your workflow and organization as a whole in 2022.

 

Digitization and Virtual Environments

The trend toward leveraging big data and the digitization of workflow within organizations makes virtual work environments possible. During the pandemic, everybody scrambled to set up home offices. The organizations that already had a virtual IT infrastructure had a much smoother transition. Employees just had to grab their computers from the office and take them home. Others had to work through it and make adjustments along the way. Most of those that didn’t transition went out of business.

It’s interesting to note that many business leaders are still grappling with the employee question of when (or if) they’ll be returning to an office environment. Sharyn Leaver writing for Forrester, predicts only 10% of companies will remain fully remote. Of the 60% planning to shift to some sort of hybrid model, one-third of those firms will fail in their first attempt at anywhere work.

New technologies are emerging in every area. Cloud computing continues to be at the forefront of every discussion because it is foundational to everything else. All IT services, applications, and cybersecurity protocols are delivered through the cloud.

Last October, at Gartner’s IT Symposium in Stamford, Connecticut, analysts reported that enterprises must move away from “lift and shift” migration and toward Cloud-Native Platforms (CNPs). The power of cloud computing provides scalable and elastic IT-related capabilities “as a service” to technology creators using internet technologies, delivering fast time to value and reduced costs.  For this reason, Gartner predicts CNPs will serve as the foundation for more than 85% of new digital initiatives by 2025, up from less than 40% in 2021.

 

Aamer Baig writes in an article for McKinsey, “Most companies we know are well into their cloud journeys and understand notionally that the cloud offers a big opportunity. But many are struggling to capture the full value cloud offers. As in the adoption of any new technology, of course, hiccups are inevitable. But the fundamental issue is that companies are looking at the cloud as a source of IT productivity improvements rather than as a source of transformative value—which is more than $1 trillion, by our calculations.

Improvements in productivity and efficiency gains through cloud-migration programs can generate significant cost savings, but they essentially represent better ways of doing what IT already does. CIOs have a crucial role in getting the business to focus on the far bigger prize: the new businesses, innovative practices, and new sources of revenue that cloud either enables or accelerates.

One pharma company built its GxP-compliant IT environment on the cloud and uses an ecosystem of cloud services that connect with manufacturing instruments, robotics, and other systems. It has been using a combination of scaling, instance management, storage, workload processing, and data-warehousing services to accelerate vaccine development.

A large agriculture company put into the cloud the vast amounts of data it had accumulated on improving equipment maintenance and used advanced analytics to generate insights that became the basis for a new business offering to growers.

CIOs need to master cloud economics and target business areas that can benefit from the cloud’s advantages of speed, flexibility, and scale. As importantly, they need to consider how to make the large-scale changes to IT’s operating model that are needed to build the capabilities to generate new value. Fewer than 10 percent of technology leaders, however, say they are most focused on hiring cloud talent, placing it at the bottom of hiring priorities. That’s a red flag, especially considering that almost 50 percent of CIOs plan to migrate more than three-quarters of all workloads to the cloud in the next two years.”

 

The term artificial intelligence was coined by Dartmouth math professor John McCarthy in 1955.

 

AI will continue to improve and become ubiquitous in the year 2022. Even the most rudimentary of businesses are utilizing AI devices connected to nearly everything and using AI in:

  • Voice Assistants
  • Smart TVs
  • Smart Whiteboards
  • Language Translation
  • Mobile Devices
  • Robotic Process Automation

Companies using AI devices accumulate tremendous amounts of customer data. This well of information just then needs to be categorized and analyzed for pro-growth decisions based on real-time data. 2022 will see a dramatic jump in the utilization of AI due to the higher speeds available through the widespread adoption of the 5G network.

Before rushing out to buy the latest and greatest in AI technology, it’s a good idea to do some research or delegate an IT innovation team to do some preliminary homework. Become familiar with the capabilities of the technology and ensure it aligns with the mid-range and long-term strategy of your organization.

In a Harvard Business Review (HBR) article first published in 2018, Thomas Davenport and Rajeev Ronanki wrote about the importance of understanding which technologies perform what types of tasks, and the strengths and limitations of each. They write, “we encountered several organizations that wasted time and money pursuing the wrong technology for the job at hand.”

Since many organizations, even large enterprise companies, can lack the necessary in-house expertise to evaluate new and emerging technologies, it’s necessary for business leaders to work closely with IT to identify the right consultants to advise on high-priority projects.

Davenpot and Ronanki found that nearly a majority of cognitive technology projects had to do with robotics and automation. Business leaders have two schools of thought when it comes to automation. Some see automation as a way to eliminate full-time employees while others see it as a way to automate menial tasks in order to make better use of its people.  Amazon for instance has been looking at ways for its people to devote more time to building new products. The Hands Off the Wheel program began in the retail management division to develop ways for machine learning to handle repetitive mundane work such as keeping its gigantic warehouses stocked with products to sell.

When companies make it clear that they are using AI to help people rather than replace them, they significantly outperform companies that don’t set that objective (HBR).

Alex Kantrowitz, author of ALWAYS DAY ONE: HOW THE TECH TITANS PLAN TO STAY ON TOP FOREVER (Portfolio, 2020), writes in an article for Harvard Business Review, that Amazon’s transition to Hands Off the Wheel took years to roll out and a great deal of training. “The retail-division employees were despondent at first, recognizing that their jobs were transforming. Yet in time, many saw the logic. ‘When we heard that ordering was going to be automated by algorithms, its like, ‘OK, what’s happening to my job?’”

According to Kantrowitz, Amazon didn’t implement this program to reduce headcount but rather free up personnel to invent and oversee new product development.  Kantrowitz makes an essential point: “Had Amazon eliminated those jobs, it would have made its flagship business more profitable but would have missed the next new business opportunity.

Amazon has about 350,000 mobile drive unit robots working alongside hundreds of thousands of humans employed at fulfillment centers.

 

Entrepreneurship and seizing opportunities through leverage are at the heart of Amazon’s raison d’être. At no other time in history has it been as easy, fast, and inexpensive to start a new business. Amazon’s view is that it is a facilitator of entrepreneurship, providing the investment, platform, and resources to help build new businesses.

Amazon first opened its online shelves to small businesses in 2000. In 2018, the company created an internal Small Business Empowerment team. In a press announcement, CEO Dave Clark said, “We made the decision to open our store’s virtual shelves to third-party sellers. At the time, big-box retailers had been pushing small businesses out of the retail market. We bet that bringing selling partners into our store would not only be a win for customers who want vast product selection, low prices, and fast delivery, but it would also be a win for small businesses wanting to reach more customers, increase revenue and profits, and create good jobs.”

The number of US sellers who surpassed $1 million in sales grew another 15%. Kantrowitz concludes, “If Amazon is any indication, businesses that reassign employees after automating their work will thrive.”

A recent Forrester study shows that technology leaders will focus on human-centered technology transformations. Indicating that less than 15% of firms nominated digital transformation as a priority in 2022, the report suggests leading firms will use emerging technology to unlock the creativity of their employees and drive innovation that focuses on outcomes, not just financial results.

Subscription-Based Technologies

The trend of “______ as a Service” technologies has exploded in the past few years. 2022 will see more of this trend – for several good reasons.

Subscription-based business technologies:

  • don’t force you to buy more than you are using
  • are cost-effective
  • are easily scalable up or down
  • are flexible to match market fluctuations
  • can be deployed easily and quickly

Maybe the best part about subscription-based technologies is the zero-coding needed to utilize them. You don’t have to have an in-house IT team. These technologies come pre-built and can integrate easily with other technologies in use within your business. In addition, because the technologies are virtual (in a cloud environment), your business has less exposure to cyber risk and a higher level of business continuity readiness.

Compliance Technologies

The more data that a company creates and gathers from the public, the greater their social responsibility becomes for the protection and use of that data. Whether your company needs to have transparency, governance, and accountability regarding data to protect your brand or you have legislative and industry-standard compliance mandates to adhere to, the technologies revolving around compliance are here to stay and will be growing throughout 2022. These new compliance technologies will help streamline your compliance efforts, minimizing the effort and money expended on compliance concerns.

 

Employee Wellness and Retention Technologies

The pandemic has brought a wave of resignations and shuffling of employees from one company to another. Business leaders are looking to technology to make employment at their organization more attractive to prospective – and current – employees. This desire to improve working conditions for employee retention has resulted in the utilization of many technologies. These advancements range from wearables that help employees monitor wellness for a work/life balance to new features built into ergonomic forms that reduce stress and improve employees’ workday in repetitive motion tasks.

Other considerations regarding employee wellness and retention technologies are tech that improves communication and collaboration on tasks and incorporates that “water cooler” chat function lost in the social distancing and work-from-home exodus of 2020.

By using tech to reincorporate that human connection into the virtual workplace, companies are helping to give their employees more of a sense of camaraderie and belonging – rather than isolation.

 

In Conclusion:

Your business, like many others, is reliant upon technology to maintain your competitive edge. It’s important to know what technologies other companies are leveraging – both within your industry and the broader marketplace. But knowing that other companies are having success with or planning on implementing game-changing tech within their organizations isn’t enough. Companies that take decisive action will face the fast-paced challenges of the next few years much better than those that are more cautious. Combine strategic planning with bold decision-making as you prioritize your technology objectives for the next 12 months. You must have a trusted IT partner to vet those technologies and advise you about their potential ROI within your particular business.

2022 is shaping up to be a year of both promise and uncertainty, but one thing is sure: companies that build a platform to embrace new tech within their workflow will have an advantage out of the starting gate.

 

Moving to the Cloud is an Essential Strategy for 2022

While not the magic bullet that solves all your operational problems, moving to the cloud forms the foundation of building a solid technology platform.

Businesses that took the opportunity to remake and future-proof their infrastructure and workforce during the pandemic will continue to pull ahead of the competition. As we move into 2022, it becomes imperative for companies to move to the cloud to accomplish two strategies:

  • Be agile and flexibly prepared for the unexpected
  • To Take advantage of emerging AI-enabled digital technologies

These two objectives mean large-scale changes to IT’s operating model. The more technology-savvy people in the company should take the lead in understanding what moving to the cloud would mean for the company. Target specific business areas and look at how having workflows on the cloud benefits operations through increased speed, flexibility, and scale, which are the standard hallmarks of having operations in a cloud environment.

Speed, Flexibility, & Scalability

If you want to deliver digital capabilities anywhere and everywhere, consider how the IronOrbit ecosystem uses the core capabilities of cloud computing to provide scalable and elastic IT-related capabilities. Our teams of engineers and business visionaries have taken the complexity out of migrating your environment to the cloud, so you benefit from faster time to value and reduced costs.

The improvements in productivity and efficiency can generate significant cost savings over time; however, the actual benefit delivery is optimizing IT functions. You’ll be doing things you’ve always done, but you’ll be doing them better, and your operations will be much more resistant to disruptions.

Introducing IOCentral

Our new automated self-service portal, IOCentral, delivers a fast and easy way to scale storage, networks, databases, and computer functionality. An intuitive interface allows you to scale business functions more quickly by connecting essential software and microservices. Using AI-enabled technology, IOCentral enables flexibility and comprehensive ecosystem management from one pane of glass.

Speed, flexibility, scalability, and reduced costs indeed represent long-term value, but those in and of themselves do not convey the urgency for moving to the cloud. For that, we need to look further ahead.

The Bigger Business Benefit of Moving to the Cloud

Taking full advantage of your move to the cloud means looking at the new possibilities available to your business because now your business is part of the global cloud ecosystem. The cloud now becomes a catalyst to build new capabilities and value propositions for your customers.

This larger prize focuses on building innovative practices, new sources of revenue, and learning from the unique knowledge flows that will inspire leadership, not IT, to create new digital value propositions for your customers.

Without the cloud, leadership will never be able to enter the competitive arena of 2022 and beyond, let alone have the possibility to innovate new products and services.

The Cloud Delivers All IT Services, Apps, and More.

 

Be ready to use new digital technologies and stay ahead of change. Call now for a proof-of-concept of how IronOrbit can prepare your business for sustained success.

Call us today at 888-753-5060

 

5 C-Level Executives watch as two storm fronts approach.
Future-Proofing: the Key to All-Weather Success

 

 

Two dangerous weather fronts are bearing down upon businesses today.

 

What does future-proofing your company mean to you?

If you have a sinking feeling that your organization moves too slow, units are too siloed, or you’re still hobbling along on outdated legacy systems, you’re probably right. Your organization is overdue for future-proofing initiatives.

The age of standardization and predictability has disappeared. The concepts that will keep you afloat in the coming tsunami are agility, adaptability, and flexibility.

So, where is the threat to your business?

Let’s take a look.

Company leaders now have to grapple with the convergence of four intense pressure points.

  • Increased Connectivity
  • Lower Transaction Costs
  • Unprecedented Automation
  • Shifting DemographicsThat is one storm.

The other is a technology storm called SMACIT.

  • Social
  • Mobile
  • Analytics
  • Cloud
  • Internet of ThingsEach storm is a formidable force in and of itself. Together, they’re like the collision of two hurricanes that will wash away unprepared businesses.

 

As executive leaders, we must look for markers signaling shifting market trends and changes in customer expectations. Companies must be prepared for the unexpected as much as possible.

It’s a tall order, and you could be asking yourself, “where do I begin?”

The Technology

Future-proofing your organization is about much more than technology. But implementing foundational technology is low-hanging fruit that can be integrated into your current operating system perhaps much quicker and easier than you thought possible.

For any company looking for elasticity and wants to stay competitive, transactions and work environments are mainly in the virtual world. Mobile workflow, virtualized workplaces, and market environments will be the rule, not the exception moving forward.

A wide range of high-tech productivity tools and communication solutions offer simple, cost-effective ways to equip a remote workforce of any size effectively. As miraculous as all these technologies are, they are just a tiny fraction of the universe we are all about to enter.

 

The Journey

Future-Proofing is a journey, not a destination. As your business grows and matures in parallel with new technologies and market expansion/fluctuation, you will have to give ongoing attention to preparing your business to face and succeed against a new, emerging range of uncertainties. Flexibility, adaptability, and scalability are the essential goals – all of which are powerful benefits of being a part of the IronOrbit cloud ecosystem.

 

The Partner

The IronOrbit cloud ecosystem is the ultimate solution in flexibility, security, and reliable speed. Tools like INFINITY Workspaces and IOCentral represent a cutting-edge breakthrough approach that makes adoption comfortable while keeping a close watch on ROI.

IronOrbit allows you to keep an eye on expenses while enjoying a comfortable, 100% built-for-you experience. If you’re beginning a digital transformation journey, start by letting us host you on our secure private cloud. We will tailor every component to the needs of your organization.

Our baked-in scalability provides a cost-effective, easy-to-use way to scale up or down as needed. Being in the IronOrbit cloud offers a framework for your data to have heightened security and more agility t to meet customer demands.

 

We are here to help you. Please arrange for a free no-obligation consultation with one of our representatives today.

(888) 753-5060

 

The Challenge of Future-Proofing is trying to predict the unexpected
The How & Why of Future-Proofing Your Company

 

Future-proofing is the process of preparing for anticipated (and unanticipated) business disruptions. It has always been problematic but is now even more of a challenge.

In this article, we’ll explore the “why” and “how” of future-proofing your business and provide actionable steps to take.

The Future-Proof Challenge of Quickly Evolving Technologies

The rapid acceleration of technology has made future-proofing a business exponentially tricky.

Jimmy Rotella, Sr Solutions Architect at Nvidia, said in a recent episode of “What’s Up AEC?!” that 2020 accelerated a work-from-home movement that was inevitably going to happen in 5 to 10 years.

In an October 2021 Harvard Business Review article, authors Michael Mankins, Eric Garton, and Dan Schwartz write, “technology was already changing the nature of work before Covid-19 took hold. Innovations were redefining the basis of competition in most industries and, consequently, the talent companies need to win over the long term.”

Companies held on by their fingernails for economic survival. The article points out that the businesses that took the lead in the aftermath were the ones who seized the opportunity to remake their organizations and adapt to the new environment.

Disruptors in the Marketplace

Business leaders are worried about what’s going to happen to their companies moving forward. KPMG reports that 74% of CEOs are afraid of some new company disrupting their business model.

knocking down a large portion of their corporate park….managing decline
Eastman Kodak, a 120-year-old company, declared bankruptcy. If business leaders do not manage ongoing innovation, they’ll be presiding over decline and collapse.

Companies look for indicators of possible future disruptions. Things could be going perfectly today, and the next thing you know, someone does it better than you, faster than you, and cheaper. Focus on solving specific problems for your customers. What will the market share be for a product or service in Q4 next year? How about the year after that? Part of this inquiry requires discovering where the weaknesses are in an organization. Spending more time on future-proofing an organization increases your chances of being more proactive instead of putting out fires as they happen.

The Statistics Aren’t on Your Side

Forty thousand companies out of one million will last over ten years. That means that 960,000 go out of business before their first ten years, and only 45 companies out of a million last 100 years.

Why are these figures so grim? What is it that makes preparing a business for future needs such a daunting task? To understand the background of the problem, let’s look at a parenting metaphor.

Parents spend nearly twenty years preparing their children to enter the adult world. In essence, those parents are “future-proofing their children. After all, Mom and Dad don’t know what the world will be like when the children reach adulthood, what kind of people they will encounter, what troubles will come their way, and what dangers they will face. The children will have to be self-sufficient, capable, and adaptable to the inevitable change that will take place during their lifetime.

Your business is no different.

It must be prepped for any eventuality. Every variable is considered.

As we have experienced over the past few years, the future is uncertain. But, with the right preparations, your business can move confidently into the future. The right technologies and strategies can put a forward-leaning company ahead of the competition that hasn’t invested in preparedness.

Let’s explore future-proofing your business, so you can outpace your competition when the next market fluctuation takes them by surprise.

The Connection Between Future-Proofing and Your Company’s Lifecycle
Innovative thought leader and author Tendayi Viki.
Tendayi Viki, an author, and corporate innovation expert gave an insightful keynote address at the 2019 Solita Meeting Point, where he drew direct connections between future-proofing companies and their lifecycle.

Tendayi Viki, an author, and corporate innovation expert, gave an insightful keynote address at the 2019 Solita Meeting Point. He said all business models have a life cycle, and the problem many companies make is taking the life cycle of a business model and making it the same thing as the life cycle of the company. These cannot be the same thing if you want to future-proof an organization because it chains the two life cycles together. Future-proofing should develop a portfolio of business models (not to be confused with a portfolio of products) that balance risk and return.

McKinsey reports that only 6% of executives are satisfied with their company’s innovation.

A Portfolio of different business models. Some are high risk, low reward, while others are low risk and high rewards.
Implementing multiple business models is a strategy to gain a durable advantage and strengthen resiliency against disruptive forces.

Coming up with ideas isn’t so much a problem as shaping those ideas into new value propositions that resonate with customers. Combine those value propositions into sustainably profitable business models. New value propositions require innovation. The objective is to build a portfolio of rising and fall business models to strengthen resiliency.

Reduce uncertainty by experimenting with ideas so that they become sources of revenue.

Innovation Readiness – Embedding Flexibility Into the Future of Your Business

As work and customer transactions continue to grow in a virtual environment, the need to experiment with ideas and business models in the digital realm will grow. Experimentation requires a purposeful engagement between leadership, employees, and technology.

According to the previously mentioned Harvard Business Review article, few business leaders “manage engagement with technology in a coordinated way, so employees become suspicious of it, and the technology underperforms management expectations. That’s a pity because when people and tech work together, everyone benefits.”

The article tells how USAA Insurance uses an integrated approach to developing and deploying AI-enabled tools. The use of next-generation technology frees up people on the claims team to focus on helping customers. “This kind of work is more satisfying for the people and better leverages their capabilities.”

The Future with Your Customers

One aspect of preparedness that makes becoming digital a competitive necessity comes from the customer engagement side.
As Deloitte reports, in nearly every industry across the globe today, customer expectations continue to rise. An explosion of device types and data means that most consumers now expect personalized experiences and increased access to increased amounts of information, when and where they need it. As the number of touchpoints grows, the customer wants “same customer” recognition at every point of interaction. Customer service is more than easy engagement. Today’s customer wants to be necessary each step of the way.

Customers expect products and services tailored to them in personalized, contextual interactions. Customers also wish to read reviews from other customers. The days of siloed IT systems and business functions are behind us, and those who do not realize this will soon be out of business. There is genuine pressure today, much more than a couple of years ago, to digitize operations and become digital companies. There is no time to lose.

Four interrelated forces culminating to unwind old rules of management.
These are the four interrelated trends culminating in unraveling the old management rules and the traditional structure of organizations. (source: McKinsey Reports)
Future-Proofing Your Profitability

A recent McKinsey report found that the top 20 percent of companies earn 95 percent of economic profit. Any organization that isn’t seeking new approaches is on borrowed time. By leveraging current technologies and embracing experimentation, organizations can discover new ways of doing things that are not as fragile and vulnerable to unpredictability.

Companies must define data, business, and infrastructure components and design them for reuse to succeed digitally. Reconsider customer offerings in terms of individual components (see the Lego analogy in Part 2 of Why is Digital Transformation So Important to Sustained Success?). One of the powerful benefits of being digital is the repository of reusable business, data, and infrastructure components.

The “How” of Future-Proofing – Operational Backbone and the Digital Platform

The operational backbone supports core business processes and relates to operational excellence. This set of systems is the cost of entry for doing business digitally into the future. In Designed for Digital, Jeanne Ross explains that companies with an adequate operational backbone are 2.5 times as agile and 44% more innovative than companies without an operational backbone. The digital platform, built on a foundation of cloud services, delivers new sources of revenue, leveraging the capabilities of digital technology to enhance customer engagement and solve customer problems. Digitizing operations is a much easier and shorter journey. Most companies experienced a certain amount of it during the pandemic when they had to, under duress, move to remote work environments. Full-on digital transformation is an ongoing process.

Think of it as a journey. New technologies show up on the horizon so frequently that companies have to adapt and adopt almost on the fly. Operating on legacy systems will make this level of agility impossible. Traditional siloed business environments will also prevent progress. It’s far too slow.

The traditional hierarchy of the corporate organizational chart is mechanical by design. Built on antiquated 18th and 19th Century Industrial Revolution ideas, the focus was uniformity, bureaucracy, and control. These are the antithesis of what companies need to focus on today. Now we need creativity, elasticity, and speed.

Protecting Your Data into the Future

From a technology perspective, companies must build ways to capture and store data because even if they don’t know how to make practical use of this gold mine of information now, they will figure it out shortly. An essential aspect of paradigm-shifting towards a future-proof strategy is realizing how important data will become for the long-term success of your business. Think in terms of components and modular applications. These are things that can repurpose for something else. Tap into the power and multiple benefits of accessible scalability-based technologies. Learning to utilize connecting and scaling data will enable companies to develop new products and digital value propositions.

A Future-Proofed IT Environment

In Four Factors to Help You Future-Proof Your IT Environment, Vivek Agarwal writes, “future-proofing means taking steps so you’re able to flex and expand as needed for as-yet-unknown needs and opportunities.” He goes on to explain how the cloud can make companies more agile in meeting customer needs. Moving away from traditional data centers into scalable cloud infrastructure can make enterprises nimbler and more adaptable.

 

A flower is being moved from one environment to another
“When a flower doesn’t bloom, you fix the environment in which it grows, not the flower.” – Alexander Den Heijer

Your core business – the value you deliver to your customers – is the flower that must be protected and nurtured.

With the evolution of technology and fluctuations in the market, the soil that your core business is in may change.

Future-proofing your business means fortifying the core business to thrive in whatever soil conditions it finds itself.

 

 

 

 

 

 

CONCLUSION

As a technology website, we are writing about technology and how digitization impacts all levels of business and the customer experience. But here’s the thing, technology is only a means to an end. Let’s summarize your next steps in the future-proofing your business.

Take advantage of cloud-based tools and digitizing operations to future-proof your business. They are merely ways to grease the rails of adopting new ways of doing things and liberate the most precious of your resources – people – from tedious manual input tasks.

Build easily scalable systems. Scalability will also impact flexibility so that management can focus on inspiring and revitalizing their teams and organizations.

Shift your team’s focus from reacting to the unexpected to one of possibility thinking. Human creativity and resilience work best in flexible environments that nurture growth, reward their strengths, and help compensate for their weaknesses.

Family Furniture Store
Digital Transformation of a Family Furniture Store

 

 

There’s a family ran furniture store operated by a third-generation owner named Daniel. She’s bright, educated, and highly experienced; after all, she grew up around the business. As the story about her business unfolds, imagine what you would do in her position.

The Family Furniture Store has grown to 7 brick-and-mortar stores and most of their business comes from surrounding residents and business in the urban areas. They have built a strong foundation for the business but lately profits are declining.

THE FAMILY FURNITURE BRAND AT A GLANCE • Good Business Processes • On-Trend Purchasing • Centralized Warehousing • Good Marketing Talent • Invested Heavily in Technology • Coast of Advertising Began to Outweigh the Acquisition of Customers

The Business isn’t performing the way it once did? Why?

Sales overall have been less than previous years, but their E-Commerce stores is the greatest source of lost sales. This is at a time when you’d think online sales would increase. Daniel wonders what to do about it. What would you do about it?

At first, Daniel was overwhelmed with how to come up with solutions for this problem. The more she thought about, the more questions arose. One day she came across a structured way to diagnose her business, determine where she was, and where she wanted to go.

She assessed the situation. Retail costs are higher, and E-commerce margins are shrinking. Bigger brands are taking over. She discovered during this process of self-analysis that there were missed opportunities. Her inventory didn’t offer the wide variety that some of the other stores did. The urban areas had a combination of rental apartments and new single-family homes.

She also took a few weeks to articulate her strategic ambition and her unique competitive advantage. Many businesses trying to refine their strategic advantage by starting with technology. While technology can be a source of inspiration, everyone has access to the same technology. That’s not where most businesses create their competitive advantage. Strategy is where creating a competitive advantage happens. The people and culture of innovation will sustain it. Technology and communications deliver the strategy.

A Good Strategy Has 3 Component

Problems arise when one of these components are missing.

Daniel realized, after having gone through a detailed self-analysis and review of what customers want (including the number of customers, etc.,..),  that the role of the company had to change, and to do that, she had to change the business. Her next decision was bold and courageous. Courageous because there was no guarantee of success. She was only certain she couldn’t stay where she was. Her strategy was to innovate her services and the entire business model itself.

Daniel’s Preparation for Transformation

 

The resource requirements for Family Furniture had to change if Daniel’s plan for transforming her business stood a chance of success. She was moving from being one of many furniture sellers to a more exclusive pioneer inventing some new way of doing business. So that required a shift of resources from the time-intensive retail model to the absolute focus and attention of senior leaders. Senior leaders must dedicate the time required to innovate their business model. This is the only way a strategy can be developed.

 

STRATEGY LEADS TECHNOLOGY

As Daniel’s business picked up, her technology needs changed dramatically. She had to build specific apps to enable tenants to take pictures that was due to be returned. AI had to identify the furniture as being part of the Family Furniture inventory. More often than not, rental furniture due to returned to the warehouse, were sold off the website before it could even leave the house.

As Daniel’s business grew into a second-hand and furniture rental market. She had to gain new knowledge and make a new network of connections in order to make this transformation happen. By going through a structured process, she was able to gain enough insight to begin having the right conversations and instruct the technologist what she needed. It was not having the technologist show up at dictate to her what she needed.

Daniel took the time and energy necessary to develop a strategic plan based on evidence, educated guessing, and determination to see how to add value to her community of customers.

We’d welcome the opportunity to have a conversation with you about how technology can implement your strategy in ways you never thought possible.

Please call us at (888) 753-5060.