Launching an ambitious endeavor requires enormous support. But sometimes innovators realize they’ve made a mistake, or the situation has changed somehow…giving rise to something new being needed. In such moments, they need to pivot. Roald Amundsen had worked too hard. He thought of all the effort that went into attracting funding and recruiting the crew he needed. There was no way he was going to give up.
It’s important to keep the big picture in mind and avoid holding onto specific solutions that leave narrow wiggle room to maneuver. The decisions you make will have a direct impact on your ability to endure. It’s not about making a 150 degree change. It’s about revisiting what you’re doing and broadening your view. Ask yourself, “What is the larger aim?”
The explorer Roald Amundsen recognized that the main ambition was about pioneering achievement…accomplishing something that hadn’t been done before. It was not about being tied to a taking a specific route. Upon hearing that other explorers had beaten him to the North Pole, he made a bold move. He changed course, proclaiming that the mission from the start was about scientific discovery. He stayed true to his aim and went on to become a national hero as the first person ever to reach the South Pole.
Changing course is sometimes a necessity. For business, it can mean all the difference between success and failure. The path to success is almost never a straight line. Consider some of the most dramatic pivots in business history.
William Wrigley dropped his soap and baking powder product lines when he realized gum, which he was giving away as a kind of incentive to remember the brand, was more popular. Odeo began as a network where people could find and subscribe to podcasts, but then iTunes began taking over the podcast market. The company decided to run with the idea of a status-updating micro-blogging platform. That company became Twitter. Yelp began as an automated email service, and YouTube started as a dating service.
Research shows that new ventures that reinvent their businesses increase their probability of success. Perhaps the active ingredient to this kind of progress has much to do with learning more about their customer’s preferences, business partners, and a new-found openness to adopt new technologies.
Developing the ability to justify shifts away from specific objectives to ones that more effectively address the current situation is an important blend of skills. Many businesses that were on a growth trajectory before the pandemic, but are now experiencing loss, are considering new business models and strategies. They have to.
To the extent companies can adapt with agility, they will continue to endure as 2021 unfolds. Those that have adopted digital processes by then will be most nimble and less likely to be stuck on a course they can’t change so easily.
Are you considering a direction change or a strategy re-orientation? We’re interested in learning more about how you are coping with the shifting landscape. Please give us a call at 888-753-5060.
5G enables a new kind of network. One designed to connect everyone and everything together including machines, objects, and devices. Could it be setting the stage for singularity?
5G is a new digital system for transforming bytes (data units) over air. This new interface uses milometer wave spectrum. It enables the use of more devices within the same geographic area. For example, 4G can support 4,000 devices per square kilometer (.62 miles). 5G will support around 1 million devices in the same area. And those 1 million devices will operate at ultra-fast speeds. We’re talking exponentially faster download and upload speeds with hardly any latency (the time it takes devices to communicate with wireless networks).
The world is still in the throes of the pandemic. That is true. But the pandemic hasn’t slowed the adoption of 5G. Most companies continue to implement 5G networks. This technology has the potential to transform the lives of people around the world.
However, legislation and security will have to keep pace, to protect against numerous potential threats.
According to the Global Mobile Suppliers Association (GSA), at the end of March 2020, 70 mobile network operators launched the 5G commercial network in 40 countries. Sixty-three of those launched mobile services, (57 full launches, 6 limited availability launches). Thirty-four operators had launched 5G fixed wireless access or home broadband services (27 full launches, 7 limited availability launches).
Despite the impact of the coronavirus pandemic, the spread of 5G technology continues. Measures like social distancing have delayed the launch of 5G services in some countries. Operators had to stop. Mobile companies in other countries keep launching 5G network.
Joe Barrett, president of GSA, says, “We have all been surprised by how 5G has taken off. Deployments and commitments from across the globe have picked up pace. There are commercial launches in the world’s largest mobile market. The combination of these milestones will lead to an explosion in 5G users.”
“5G has the potential to cover up to 65 percent of the world’s population with 2.6 billion subscriptions by 2025. An Ericsson Mobility Report. says it will generate 45% of the world’s total mobile data traffic.”
5G Connection Technology & Advantages
5G is the 5th generation wireless connection. It represents the most advanced leap forward in mobile technology. At the speed of 20 Gbps, which is 20 times faster than 4G, 5G promises a faster and more reliable technology. Users can transfer a much larger amount of data with a latency of one millisecond. Connected vehicles, remote medical procedures, smart homes, and smart cities become reality. We are entering the age of big data. There are huge opportunities for digital service providers. Huge amounts of Data and metadata will be collected through their services. Phone companies are already releasing 5G mobile devices.
1. Premium smartphone downloads of content in seconds rather than minutes.
2. 5G home wireless broadband to challenge traditional cable TV (video and broadband delivered video).
3. 5G hot zones of ultra-high speed in demanding locations like airports, offices and shopping areas.
5G Risks & Threats
In a March 3, 2020 article in the digital magazine CIO, Jaikumar Vijayan reports on the security risks that will accompany the benefits of fifth-generation cellular networks. In the article, he quotes vice-president of Gartner Research Katell Thielemann, “5G is emerging as an accelerator to deployment. But it is also a source of concern from a security standpoint. Speed to market and cost considerations are taking precedence over security considerations.”
The resulting complex digital connectivity could prove to be a weakness. Modern life becomes dependent on connected technologies. This hyper-connectivity amplifies existing dangers and creating new ones. With the extended adoption of 5G, the world will be more connected. Data will be continuously exchanged between devices and applications. The threat of cyberattack will increase. There will be a greater number of vulnerable entry points to a network. There will be many opportunities to attack 5G infrastructures. This includes billions of IoT devices, and next private networks, that were not connected before.
Some of the weaknesses that have been discovered so far:
˃ High reliance on suppliers, some of which are state-backed, could pose risks of cyber attacks from some countries to others.
˃ 5G networks will be introduced gradually, so old 3G / 4G networks and new 5G architecture will have to coexist for a while, which will increase security concerns. The European Union Agency for Cybersecurity (ENISA) highlights, in its latest report on future 5G threats in terms of cyber security, the following protocols of concern: TCP / IP (DHCPv4), SS7 / Diameter, SIP, TLS, ARP, BGP.
˃ The network has moved away from centralized, hardware-based switching to distributed, software-defined digital routing.
˃ 5G further complicates its cyber vulnerability by virtualizing higher-level network functions, in software, formerly performed by physical appliances.
˃ 5G creates more entry points for attackers.
˃ Even if it were possible to lock down the software vulnerabilities within the network, the network is also being managed by software, often early-generation artificial intelligence, that itself can be vulnerable. According to Steve Durbin, Managing Director of the Information Security Forum (ISF), “Nation states, terrorists, hacking groups, hacktivists, and even rogue competitors will turn their attention to manipulating machine learning systems that underpin products and services.”
˃ Increase in short range communications will require many more cell towers that will potentially bring more attacks from cyber criminals.
Cybersecurity & Measures
Cyber accountability requires a combination of market-based incentives and appropriate regulatory oversight.
“With 5G networks there’s more computing functionality that you can deploy at the endpoint,” says Scott Crawford, analyst at 451 Research. That means organizations will need to pay more attention to tasks like identifying and validating endpoints. They will also need to ensure that their connected devices are in compliance with security policies before they interact with other devices or with sensitive data.
Techniques That Will Redefine Cybersecurity Approaches in the 5G Era
Reversing the under-investment in cyber risk reduction
The continuously changing environment requires organizations to make substantial investments in new technologies and processes. Companies will have to invest in compliance. New regulations will emerge.
Implementing machine learning and AI protection
There will be a major advantage of using AI-powered solutions.
Security products will continue self-learning and updating to fit a given environment.
Shifting from lagging indicators of cyber-preparedness (post-attack) to leading indicators
A 2018 White House report indicates a problem of under-reporting cybersecurity incidences. Failure to report such crimes inhibits the ability to respond immediately. and effectively.
Continued cooperation between the public and private sectors is the key to effectively managing cybersecurity risks. Both the private sector and government agencies working together can better share information and raise cybersecurity standards. This kind of coordinated effort can develop trust and accelerate the closure of the 5G gap. Such a program could also limit the damage when cyber attackers successfully penetrate a network.
Cybersecurity starts with the 5G networks themselves
All the networks that deliver 5G must have proactive cyber protection programs.
Insert security into the development and operations cycle
It’s more important to integrate security. Software, firmware, and hardware have to be better protected.
“Cybersecurity will play a critical role, with organizations called to adopt a granular segmentation of their networks. The Zero Trust model will become a real standard,” explains Greg Day, VP and CSO EMEA of Palo Alto Networks. The Zero Trust approach is based on a simple principle: “never trust, always verify.” It’s assumed that any person, or device, requiring access is to be considered a potential threat. So authorized access to a specific areas are restricted.
An effective 5G defense strategy is based on 3 fundamentals:
1. Reduce risk by implementing a “Zero Trust” strategy, contrasting the increase in the perimeter that can be attacked.
2. Ensure the correlation of data flows in a roaming world and the visibility of the suppliers’ ecosystem.
3. Make sure cybersecurity strategy keeps pace with reducing latency and increasing data.
The Pace of Digital Innovation and Threats Requires a New Approach to the Business-Government Relationship
In a Brookings article, Tom Wheeler and David Simpson warn that “the toughest part of the real 5G race is to retool how we secure the most important network of the 21st Century. Never have the essential networks and services that define our lives, our economy, and our national security had so many participants, each reliant on the other-and none of which have the final responsibility for cybersecurity. Here are some of the key take-away points:
˃ More effective regulatory cyber relationships with those regulated
˃ Recognition of marketplace shortcomings
˃ Consumer transparency
˃ Inspecting and certifying connected devices
˃ Stimulate closure of 5G supply chain gaps
˃ Re-engage with international bodies
Contracts aren’t enough. Most small and medium 5G network providers are not bound by any of government contracts.
5G and Privacy
People are always concerned about how tech companies treat their data. The GDPR in Europe and CCPA in California are legislation that protect personal data. To comply with GDPR, any company that collects, stores, and processes personal data has a significant set of obligations. There will be many actors in the 5G ecosystem interacting with personal data. Only a privacy-by-design approach to 5G can ensure their satisfaction. This is according to the first white paper of the 5G PPP Security Working Group.
Any future 5G system should be able to answer Lawful Interception (LI) requests. LI should be performed in a secure way without compromising the privacy of network users. The information provided must be verifiably trustworthy and securely delivered. Given packetized and dominantly encrypted network traffic delivery, a must-have technical building block of LI is Deep Packet Inspection (DPI). Without DPI, no analytic insights can be derived from live or recorded user traffic, thus rendering LI powerless.
“There is a lack of clear-cut security regulations for mobile wireless communications based on 5G at this point. The current 3GPP (3rd Generation Partnership Project) standards mainly apply to earlier mobile telephony protocols. They don’t fully address the emerging challenges.” says David Balaban, computer security researcher.
5G, the future of connectivity, is now a reality. Initial impressions are mixed. 5G is coming whether businesses and the public at large are ready for it or not. Navigating the transitional challenges is going to be quite an undertaking. There are privacy and security concerns. 5G providers, government, and businesses will have to collaborate to come up with solutions.
We can expect road bumps, hacks, and misappropriation of private data along the way. But 5G opens up a world of possibilities for everyone. Everyone can benefit. From the big-city executive to the farmer in Iowa using agricultural AI to support a greater crop yield.
This new network holds the key to advancing the spread of a slew of exponential technologies. It will set in motion fundamental changes to a industries and services. It’s just one more thing to make your world a little faster. Actually, it will make it a whole lot faster.
But here’s a question for you. Will 5G set the stage for what Jayshree Pandya, in a Forbes article, calls the troubling trajectory of technological singularity?
THE SHAPE OF THINGS TO COME: SOME THOUGHTS ABOUT THE NEW – NEW NORMAL
It surprised me. The first time that I heard a news broadcaster use the words “the new normal” in reference to the post COVID time frame made me stop and think. Here was a term first used following the financial crisis of 2008 and it’s aftermath. Until then, I was expecting everything to go back to how we had always known it.
I thought about it. I realized that the newscaster was right. COVID-19 has changed the way we do business – and life – forever. In the midst of the current COVID-19 pandemic, many facets of the way we do business have shifted. Daily, we see our lives become more confined. The uncertainty of it all restricts us in many ways. It is too early to tell what all the permanent business ramifications will be. But there is change in the air. One thing is certain. This situation will expose corporate weaknesses and strengths. How the story unfolds for your business depends largely on how you navigate the waters ahead.
Look at the current impact of the virus on business operations. It’s clear that the shift toward the “new normal” has caused the adoption of certain technologies sooner and faster than ever expected. Here are 6 ways technology trends have changed for better or for worse.
What Has Coronavirus, and Our Reaction to it, Changed in Business Forever?
1. The way businesses view and handle remote workers has changed.
In this article from MarketWatch, we see some business benefits of allowing employees to work from home, such as taking advantage of a more diverse talent pool and flexibility in labor costs.
A great number of employees now working from home. They’ve been working from home for a prolonged period of time. Many companies will have to make adjustments and accept remote workers. Being able to transition to a home or remote office when problems arise will be the new normal. The bonus: the flexibility allows for a more productive and capable workforce.
Tool and technology that’s ready to go in either environment is a great way to support your team. It encourages autonomy and collaboration among teams. Get the job done, regardless of location. That’s the new normal.
· Zoom or Microsoft Teams are cloud-hosted communications tools that allow for adhoc web meetings among different groups.
· Trello is a great way for companies to work together on projects, allowing for integration into other subscription-based business apps like Google drive or Dropbox for sharing.
· Slack is an attractive alternative to email, allowing single or team-based conversations that are searchable.
2. The way businesses view and use artificial intelligence has changed.
Another trend that has been gaining more traction is the use of artificial intelligence (AI), specifically, machine learning. Being able to mine through the copious amounts of data we have on coronavirus is helping scientists and researchers find answers quicker than ever.
The use-case for machine learning (ML) is not limited to scientific research. Imagine being able to accurately forecast sales data. Or what if you could have a chatbot that could answer customer service inquiries 24/7 from your website?
ML has deep roots in cybersecurity. ML has the ability to analyze network traffic and detect anything seen as malicious. Many of the latest security tools incorporate AI/ML. They are able to learn the current cybersecurity posture of business systems. They can proactively combat malware threats.
The first step for a company is to vet, implement, and accept machine learning. This could be for a specific task or to provide general support to a department. Once this happens, the doors to advance technology swing open. The power of ML to benefit a company become apparent.
3. Acceptance of the public cloud infrastructure has changed.
With COVID-19 forcing businesses to rely on the cloud, company leaders that were once wary of public cloud infrastructure are now embracing it.
A recent CRN post reports cloud computing have enabled companies to scale business applications. And they’ve been able to do it reliably. Thanks to the minds behind Google, AWS, and Microsoft Azure, rapid scaling has been virtually trouble free.
Microsoft Azure alone has reported a 775% increase in usage of cloud services like Teams, PowerBI, and Windows Virtual Desktop.
Relying on a proven infrastructure is good. Doing it without managing physical server hardware is even better. It is more critical now than ever before.
Businesses that use a cloud infrastructure can scale back without incurring unneeded costs. If they are in a current downswing.
Remote work, SaaS applications, and Cloud Infrastructure are in high gear. The COVID-19 crisis will cause these trends to gain more traction and use. Companies will scale their services and solutions. Those that wing themselves from on-premises infrastructure will have the advantage. They may even elect to downsize physical office buildings. Or not. Having the choice is also an advantage.
The changes to business and technology brought on by COVID-19 are here to stay. There are significant business benefits from this course adjustment. The adoption of cloud-based technologies is one of them.
· The ability to work from wherever is convenient and productive.
· The capacity to deliver a solution that is always available – regardless of business demand or outside factors.
· The freedom for a company to better align with its employees and customer needs.
4. The competitive edge and viability of companies has changed forever.
People are forced to stay home more. They don’t want to risk exposure. They become reliant on delivery services like Door Dash, PostMate, and InstaGuard to get food and supplies. Streaming services like Netflix and Amazon Prime are bigger than ever.
Who is losing out?
Restaurants by the thousands will struggle to climb out of the COVID-19 trauma. Some won’t make it. The franchise chains will. Cinema theaters across the country are currently closed, and some of them will not reopen. This will have an impact on how movies are exhibited. It will also impact what types of feature films are developed and financed. Fewer studios will be willing to take the risk of financing blockbuster movies. This is especially true of disaster movies. These are the movies that cost hundreds of millions of dollars to make and market.
One night in early April, the Governor of New York summed up the problem, “The simplicity of it is so what makes it so tragic. Because we don’t have a piece of equipment somebody is going to die? How did we get to this place? In this county. We have to buy all our supplies from China? I can’t get protective equipment because China is making it? China is making the ventilators?”
But it’s not just medical supply chains that are being reconsidered. The coronavirus pandemic will also have long term effects on the tech hardware industry.
Parts needed to assemble various hardware and electronic products come from a multitude of sources. Most of them are overseas. A factory that makes television monitors doesn’t necessarily make the screens. The processing chips are made at a different factory. The power supply might be made at yet another factory. It’s all interconnected. If one factory is shut down, it impacts all the others down the line.
The entire system can grind to a halt. Having a supply chain that involves multiple nations like the United States and China will most certainly be re-evaluated. It’s better to have all the needed components of a particular name brand product to build closer to home. This will kill some tech manufacturing firms and enrich others.
The use of AI automation is going to make it more attractive for manufacturing to come back to the USA. That will shorten the length of supply chains while ensuring their security.
Apple’s already indicated that it won’t be able to make a sufficient supply of its Smartphones for the year. That’ll be true of other smartphone makers…some won’t make it. It has already begun.
The is Irony is that a virus that originated in China is ultimately helping China’s economy to bounce back. China has the capacity to manufacture much of the equipment needed in other parts of the world, including our own. Long term, many companies are going to be looking at diversifying their supply chain. They’ll avoid putting all their eggs in one basket.
5. Everyone in the company working in and from one building – or any company-owned building – has changed forever.
In an April 20th Fast Company article, several enterprise CEOs and influencers, including Jared Spataro (corporate vice president, Microsoft 365), agree that working from home and increased video conferencing will become the new normal.
Jared Spataro is quoted as saying,“This time will go down as a turning point for the way people work and learn. We have a time machine as China navigates its return back to work—and we’re not seeing usage of Microsoft Teams dip. People are carrying what they learned and experienced from remote work back to their “new normal.” We’re learning so much about sustained remote work during this time.”
Business is not the only place where “from home” situations will continue well after COVID-19 has been conquered. Education is another sector that has changed forever. But what about all those families that don’t have basic access to the Internet at home? School shutdowns requiring students to take online courses widen the socio-education disparity in our society.
Sal Khan, founder and CEO of the educational nonprofit Khan Academy, said, “The need for online access and devices in every home is now so dire that it may finally mobilize society to treat internet connectivity as a must-have rather than a nice-to-have. We’re already seeing governments, school districts, philanthropists, and corporations step up to close the digital divide. If this continues to happen, we could get to a state of nearly universal online access at home.”
Sal Khan’s prediction is already happening in Singapore where universal Internet connectivity is nearly 100%. Universal Internet connectivity in Singapore is part of their Intelligent Nation 2015 and Smart Nation initiative. In August 2018, Ookia’s speed tests determined that Singapore’s broadband speed of 181.47 Mbit/s is the highest in the world.
6. Our view of reliance on a single revenue stream – as a business and as individuals – has changed forever.
Will Lopez, head of accountant community at HR platform Gusto put it all into perspective when he said,
“This won’t be the end of brick-and-mortar store. Just as it won’t be the end of the digital cinema theater. These are important businesses. They help form the social fabric of our communities. But retail shops and restaurants will change the way they operate. The crisis has reminded people that they need to remain agile. It has reminded us to move with the times. Don’t be stuck with the old way of doing things.”
Where many of these shops have historically relied on foot traffic. These same shops will now develop ways to create alternative streams of revenue. For example, many restaurants will link up with delivery service platforms. They’ll expand their geographic reach. More boutiques will develop an online presence that reaches beyond their local neighborhoods.”
The “new normal” will mean most companies will stall. Many will go out of business. The ones that do survive must continue to optimize the way they operate. They will have to rethink their business models moving forward. Supply chains have been disrupted. For many this experience has been a painful lesson. Companies will respond. They’ll have to. They will strengthen whatever back-up plans they have in place. If there are none. They will have to build them from scratch. This includes expanded work-at-home capabilities for more employees. They’ll have to consider options. Then they must position themselves to take advantage of those options.
New resiliency metrics will be rolled into valuations along with climate-related risks. The whole concept of resiliency will have the same importance as cost and efficiency. Resiliency is no longer a nice to have, but a necessity.
Individuals, communities, businesses, and governments are learning new ways to connect. Business leaders are finding faster, cheaper ways to operate. Conferences and meetings happen on online. Everybody that can has been working from home. These are positive changes. Better management. A more flexible staff.
Can we create a next new normal? One that will be better than what it replaced? Can we become agile enough to move even as the situation moves? Can we learn to address the challenges positively. These will be a long-term questions for us all.
What innovations will there be to leverage?
What technologies will business leaders use to thrive in the “new normal?”
The first part of this blog set the stage for what follows.The coronavirus pandemic slowed us down. At that same it has pushed us into our homes to work. The pandemic has, and continues, to accelerate technological advancements. The novel virus has physically slowed each and everyone of us. And it has slowed the economy. The Brookings Institute reported that our economy has entered a contraction.
There is much we still don’t know about the coronavirus, We also don’t know how the lock downs across the country will affect our business and our economy long term. This is all uncharted territory. While all of this true, technology has been a life-saver for many businesses.
So, how is technology going to keep the USA in business and help the economy to recover?
The supply chain for US companies is long and complex.
Goods manufactured here in the USA have multiple supply vendors. The supply chain cycles in weeks – not days or hours.
We pick up an item at a big-box store or the local hardware store. We don’t consider all the suppliers and technology it takes to get that product on the shelf.
The supply chain has slowed for some industries. Our supply chain technology is still in place and working. It’s ready to fire on all cylinders again when called upon to do so. We must monitor our supply chain.
In a Forbes article, Jaume Ribera of the IESE Business School contributor, warns of the “bullwhip effect.” This is when fluctuating consumer behavior impacts the supply chain at all levels.
2. Technology Enables Employees to Collaborate & Communicate with Clients.
Most businesses have been hard hit by COVID-19. There are others that have been flooded with new clients. They are struggling to keep up with demand.
The VoIP (Voice over Internet Protocol) video/audio communications companies are perfect examples of business sectors that have seen a spike in demand. Companies use applications like Microsoft Teams, to give telecommuters the same experience they had at the office.
Because of video and voice conferencing technology employees of companies across the USA are able to work from home, keep their jobs, and contribute to the ongoing health of their business.
3. Technology Supports Geo-Diverse Workflow.
Before the USA was impacted by the pandemic, many companies were already heavily investing in industry-optimized cloud workspaces, Microsoft 365, hosted servers, and cloud-based data backup/disaster recovery platforms.
Those who invested early in these technologies are now able to see their investment pay off exponentially. Competitors slow to adopt cloud-based technologies are having to scramble to retool their IT environment. Some have had to shut their doors. Companies already in the cloud are in a good position to push through this crisis. They can maintain workflow and business continuity.
When the post-mortem is done on the business impact of the COVID-19 crisis, cloud-based technology may very well be the hero of the day. It may be the driver that kept our economy from slipping into complete disarray.
4. Technology Undergirds the Public Health Message.
There has never been a time in history like this. Government and health officials can disseminate information. Our national telecommunications, internet, and wireless infrastructure may be at capacity. Our backbone of critical technologies is holding. It is playing a key role in the health of the workforce.
Technology giants like Amazon, FaceBook, and Google have stepped up to the plate to squelch the spread of misinformation. They’re replacing it with up-to date factual information.
Blair Levin of the Brookings Institute writes, “all of this internet use is putting more pressure on our broadband infrastructure. Just in the past few weeks, data demands have risen in nearly all categories. The previous peak has become the new average, and the surge is starting to threaten the quality and speed of content downloads. As shelter-in-place directives spread and demand increases, the question lingers of whether our broadband infrastructure can support the new normal.”
Well, the Internet system is working and handling the load. This crisis has reminded the nation it needs to keep up to ever increasing demands.
We need to continue upgrading our broadband infrastructure.
Health authorities are able to deliver critical information. This information is accurate. Distribution is by way of their websites and other trusted sources.
Employees are able to stay safe from the virus. They’re able to continue working remotely. One day this will be over. The returning workforce will be healthier than they would be without access to the disseminated health guidance.
5. Technology Enables Testing and Contact Tracing.
MIT has developed technology that enables your Smartphone to track where you’ve been. At the same time it preserves your privacy. You want to know that everyone around you is safe. At the same time, you don’t want the government tracking where everybody is going. MIT already has an AI-powered device that lets doctors monitor coronavirus patients remotely. The system is called Emerald. It is being used in some assisted living facilities. TheNextWeb reports that, Emerald aims to reduce the risks faced by healthcare professionals treating COVID-19, who are often exposed to the highly infectious disease without adequate protective gear.
Emerald could play a particularly important role in assisted living centers and retirement homes. The residents of these facilities are particularly vulnerable to the disease.
Experts are in agreement that major part of getting everyone back to work, and helping companies get back on their feet, is a healthy workforce. Providing healthcare professionals with the necessary technology to test, report, and contact trace are crucial to this effort.
On April 10th, The Economist reported that Apple and Google announced plans to work together to develop a way to track the spread of the COVID-19 virus. The unification of these two tech giants will make it easier for others to build contact-tracing apps that work without modifying either platform. Of course it raises a question. “If tracing apps are widely adopted, they must make people want to use them,” says Ciro Cattuto, an epidemiologist at the University of Turin, in Italy. “People need to feel like they’re contributing to a common good.”
6. Our New Appreciation for the Use of Digital Transformation Technologies.
Marketers for innovative technologies have traditionally had a challenging time convincing some leaders to invest in the future.convincing some business leaders that now was the time to make investments in newer, more efficient, cloud-based technologies.
Investing in technology that drove digital workflow transformation was seen as “nice to have” if “we can afford it.”
But when COVID-19 shifted the ground under the feet of U.S. business, those who had put money into cutting-edge business process technology were better positioned to ride out the storm. Some leaders, like the COO of the Clipper Corporation, Nancy Hejran, know that, one day, a disaster is going to happen. When that day comes, they want their data to be safe and secure.
These technologies will help the USA maintain a competitive edge in the global marketplace when COVID-19 has become a memory.
7. Technology Supports the Retooling of Companies for the Post-COVID-19 Economy.
There are yet many uncertainties, there is one thing with which everyone seems to be in agreement. Things aren’t going to snap back to “business as usual” once this wave of Coronavirus has passed.
Company leaders are looking at what their business will be post-COVID-19. For some, the course alteration will be minimal – hardly noticed. For other businesses, the idea of “business as usual” will need a new definition. It is sure to be shaped by the demands of our ramshackle economy and available technologies.
How will the coronavirus change the way we do business? How will it change the global business climate? After all, we are in this together.
We will explore the answers to this question in next week’s blog,
Companies, individuals, and politicians are asking the same question. What is the nexus between health and economic prosperity? We need the breathing room to heal from the crippling effects of the COVID-19 crisis. Can technology provide that? Can it also keep the U.S. in business at the same time?
Before the USA fell victim to the coronavirus, our economy was booming. Every business sector was feeling the positive impact of high consumer confidence. We enjoyed record-low unemployment, and a strong stock market.
But then, the bottom fell out of the tub.
Because of COVID-19 many things happened quickly. The stock market took a dip. Millions became unemployed overnight. And the average consumer became too afraid to spend any reserve cash they may have stored up. According to the Brookings Institute, the economy has “almost certainly entered a contraction.”
The coronavirus changed life in the U.S., in the whole world, in a few dizzying weeks. California governor Gavin Newsom put the whole state of California on lockdown. He wasn’t the first to make such a decisive and bold move. About a week earlier, CNN reported Adam Silver, the Commissioner of the National Basketball Association, announced the league would suspend the NBA season. Silver made this decision immediately after two of his players tested positive for the coronavirus.
He not only led the sports world shut down but he foreshadowed things to come. Organization
leadership has to acknowledge what is happening and respond. It may not be the perfect response, but they have to do something.
There is an old principle: divergent groups of people, even former enemies, will come together to fight a common threat. You could make the argument that nature was reminding us why we’re all here on one planet….to survive together as a species.
Telecommuting was already a trend gaining popularity and acceptance. Working from home would become the norm over the next 5 to 10 years. The coronavirus shortened that time frame. It pushed us further in a direction most businesses were already going.
COVID-19 has shaken us to our core.
The aftershocks will tremble beneath our feet for quite some time. Just in the last 2 weeks the Small Business Administration has issued more than $305 Billion in loans to more than 1.4 million small businesses nationwide.
The pandemic has provoked all companies large and small to launch their own grass-roots efforts. Okay, this is what we do as a company. How can we take what we do and help others during this crisis? In this divisive world we live in, we’ve seen companies from all over the world pitch in and help.
On March 25, 2020, Bloomberg Technology spoke with Cisco CEOChuck Robbins. Robbins said within the first 24 hours of CISCO announcing free cloud security and Webex offers, they had 240,000 new subscribers. “Before this crisis we were running 300 million users per month. We are now doing 4 and a half million meetings per day. We’re at 12 billion meeting minutes through March. I want to put this into perspective. In the United States, for any one-hour period, we will do 100 million meeting minutes. This is a platform that is now trying to support 3 to 4 to 5 times the volume it was ever built for just a few weeks ago. I’m so proud of what our team has accomplished. They’re working 7 x 24.”
When asked about his own experience working from home, Robbins said, “We all like working from home. At least periodically. I think we all miss the office tremendously.
We’ve looked at this across three vectors. What are we doing for our employees? What are doing for our customers? And what are we doing for our community?
Even from home, we’re able to execute on all of that. All our 75,900 employees are working from home.
We’ve stated we’re going to continue paying our contract and hourly workers. We’re doing a video meeting with our employees every week right now. We have medical experts on. We want to keep everyone up-to-date on what’s happening in the world. Everybody’s anxious to get back, but for now, it’s working great.
The big thing we’re worried about is our communities. We’ve been working very hard in Silicon Valley with our public counterparts to make sure we’re taking care of them as well.”
The best way to help society, business, and culture navigate a crisis is to just doing the right thing. Do what is fair for our country and for each other.
Most American companies went into the crisis in good shape. Businesses have found themselves peering over a steep ledge at a moribund economy. Like a wild animal on its last leg. Business owners scrambled to move entire work forces from the corporate office to home offices. Fast food restaurants closed their dining rooms. Kept their drive-thrus. Fine dining restaurants closed their doors. Most of them shifted their focus to call-in orders and online take-out orders. Brands that never ventured into having a digital business, now jockeyed for functioning apps. Some of kept a scaled down version of their workforce to keep the storefronts open. They offer curbside pick-up service.
Even though I am involved with the technology industry, I prefer to interact with a human while checking out at the grocery store. I’m the same way when it comes to ordering a smoothie from Nékter or a cup of coffee from Starbucks. I’d rather walk into the shop and ask an employee for my order than use an app on my Smartphone. Due to the pandemic, my local Starbucks recently re-opened, but open only for app order pick-ups. I had to finally download their app. It took a few minutes. I placed my order. paid for it via my account. A couple of minutes later, a lady wearing mask and gloves, placed it on the table blocking the front door.
In an April 11th article, The Economist told a story of an online grocer who saw its servers so overloaded that it suspected hackers. “We thought we were under a denial-of-service attack,’ says Tim Stiener, the company’s boss.” As it turned out, customers were desperately trying to get food and drink deliveries for the weeks ahead.
Later, the same article reported, “Around the world, small and medium-sized firms are particularly exposed. The US Chamber of Commerce found that 54% of non-sole-proprietor firms with fewer than 500 employees were either closed or expected to close in coming weeks.
Rich Lesser, the CEO of Boston Consulting Group, which advises big global firms, says that robotics and other new technology approaches to manufacturing make the case of moving factories closer to home more compelling. This is because they reduce the cost difference. Just as previous information technology was put to work underpinning the spread of supply chains, so today’s can be used to shorten them — potentially making companies more responsive to local tastes.”
Alphabet, Amazon, and Apple are contributing to the country’s economic resilience. For most other companies, the pandemic and lockdowns are huge disruptors.
The way companies use technology will make a difference. They will either close their doors or survive this difficult time. Few, very few, might even grow. The role of technology has changed over the past few weeks. Drones have delivered medical supplies. Artificial intelligence is at work to identify COVID-19 infections. There are plans to use AI technology to predict future hot spots.
The technical aspects of having employees work from home is easy to support. It becomes more complicated when you’re dealing with sensitive data. Remote workers may have access to corporate virtual private networks (VPNs). VPNs enable access to office networks,
More network bandwidth and expanded hardware is needed to encrypt the connections. Gartner analyst Rob Smith says that one-third of all companies are ill-equipped to send all their employees home. Another third have no remote work plan. Corporate VPN is an aging technology. It almost became obsolete as companies migrated to cloud-based services. As a result, companies were not interested in investing in VPNs simply to allow more employees to work from home. Of course, all of that has changed now.
More and more companies see employee productivity actually increase. Telecommuting is likely to remain as an option. At least part-time.
But using VPN is not optimal. What is optimal? Optimal is moving to the cloud.
More and more business leaders understand that the future of IT is based on cloud technology. Many of them will make the move once society comes up for air between the first and second waves of this pandemic. They don’t want to be stuck in this position again.
This concludes part one of HOW TECHNOLOGY WILL KEEP U.S. IN BUSINESS.
Be on the look out for part two. The concluding section will feature 7 key areas where technology works to help the USA in business.
Until then, keep learning, stay informed, and be safe.
Technology is transforming the way healthcare operates. The impact is not on one level but on many. It is certainly a game-changer for the way communication happens and the way data is stored. Most importantly, it is truly enhancing the patient experience. Technology transforms the way patients are diagnosed and treated. It’s also transforming the way the business side is handled.
The true dynamo behind the great healthcare overhaul is mobile technology. These are the smartphones and tablets carried by doctors and nurses as they move between one location an another. Cloud technology provides on-demand access to any IT resource you can imagine. It also delivers resources previously unavailable. This blog will introduce some of these new resources. Because these resources make use of cloud computing, they can be accessed from any device anywhere on the planet where there’s an Internet connection. The added benefit; again, because it is on the cloud, is the flexibility and versatility of being able to scale up or scale back capacity as needed. Bandwidth is unlimited. Store as much as you want. Gone are the days of being frustrated with your workstation because it is slow.
There are 2 drivers behind this technology. One is to reduce costs. The second is to improve the quality of patient care.
There are more mobile devices than there are people on Earth. Clinicians are connected as never before. This means that medical professionals can immediately tap into, contribute to, and benefit from, a growing pool of global medical knowledge. At the swipe of a finger, a doctor can access the latest research on a given disease, learn about the latest drug, or clinical trial outcomes. They can benefit from the collective experience of colleagues worldwide.
Things are changing from the patient side as well. Patients are becoming increasingly accountable for their own health and well-being. They’re doing their homework on diseases and illnesses. They want access to their own data. In the June 13, 2017, Forbes magazine article How The Cloud is Transforming Healthcare, Khalid Raza writes, “providers must satisfy the demand for instant, top-quality access to healthcare services. Patients – who are accustomed to the 24/7 availability and service from online retailers and financial institutions – expect and even demand such access and services from their healthcare providers. People have become more involved in managing their own healthcare needs, which only complicates matters, and gravitate to the web for diagnosis, information, and treatments.”
Software companies have had the pulse on these industry-wide healthcare trends. These companies have responded with new technologies designed to significantly contribute to the flow of knowledge and the efficiency of future healthcare. There are now multiple secure messaging technologies available to doctors who want to have a quick informal consultation with a colleague. These tools have many of the same features. For example, all communication is tracked and logged automatically.
Here are a few of the new technologies that are changing the face of medicine. And they’re all being facilitated by cloud computing in one way or another.
DIAGNOSIS, PROGNOSIS & TREATMENTS
There are still thick heavy reference books collected throughout doctor’s offices and nursing stations. These mammoth books are collecting a lot of dust now. The reference books have probably been forgotten or left where they were simply for reasons of interior design. Now if a nurse or doctor needs a quick reference, they pull out their smartphone. Mobile apps enable clinicians to quickly dial into any information needed about drug interactions or complications associated with a particular condition.
Med360 is a program that automatically collects every new publication matching your interests. It collects data from thousands of traditional open access journals and funnels it into your personal stream. A doctor has only to call up the app on his or her smartphone, do a quick scan of the screen, and know exactly what’s going on with the patient’s medication history-taking and reconciliation. Pharmacy pickups, dosage changes, and re-fills are presented in a clear interface on the clinician’s mobile device.
VAST AMOUNTS OF DATA
The February 2019 article in Nature Medicine reported on a program that used patient information such as symptoms, history, and lab results to diagnose common childhood diseases. According to the article, the system was given data on nearly 600,000 patients at a pediatric hospital in China. The results produced by the system were highly accurate.
In another February 2019 article, Cade Metz reported that Google is developing and testing systems that analyze electronic health records in an effort to flag medical conditions such as osteoporosis or diabetes. Similar technologies are being developed to detect signs of illness and disease just based on X-rays, M.R.I.s and retina scans. The main thing these innovations have in common is their reliance on neural networks. This is a breed of artificial intelligence that learns tasks largely on its own by analyzing vast amounts of data.
Computers can be programmed to recognize patterns amongst vast amounts of data. These patterns can be linked to specific conditions. These are patterns that would be difficult, if not impossible, for a person to notice. Huge amounts of data from medical imaging are fed into artificial neural networks. The program follows an algorithm. The computer then proceeds to learn on the job so to speak. The more data it receives, the better it becomes at interpreting the data.
This learning process is already being used in many applications. Computers learn to understand speech and identify objects this way. Self-driving cars can recognize stop signs. It can tell the difference between a pedestrian and a telephone pole. Google has created a program to help pathologists read microscope slides to diagnose things like cancer.
ANY DEVICE ANYWHERE
The fact that everything is accessible on any device anywhere means patients can get medical help at the hospital, at the ambulatory center, and in the comfort of their own home. In the past, if you wanted to see the doctor, you’d physically have to travel to where the doctor practiced medicine and visit the doctor’s office or go to the emergency room.
Now, much of that care can appropriately be pushed into the patient’s home.
Hospital at Home, a program at Mount Sinai, enables video visits. You can check-in, access monitoring tools, and input your vital statistics. Patients can do things like check their pulse, blood pressure, or weight. The information can then be sent to the patient’s care team for review and response.
In a May 10, 2019, Harvard Business Review article, Albert Siu and Linda V. DeCherrie report that “research has shown varying but clearly positive impacts on mortality, clinical outcomes, readmission rates, and cost. A 2012 meta-analysis of 61 randomized, controlled trials, for instance, found that the hospital-at-home patients had a 19% lower six-month mortality rate compared to hospitalized patients. Our research finds that patients who receive hospital-at-home care have fewer complications and readmissions; they also rate their health care experience more highly.”
Bruce Darrow, M.D., Ph.D., cardiologist and Chief Medical Information Officer for Mount Sinai Health Systems says, “It’s empowering for the patient and it’s good for the clinicians too. The technology allows doctors to let the patients do the jobs they would want to do themselves. Artificial Intelligence is going to be essential to healthcare. When we think about doing the work with patients at growing population levels effectively, A.I. technology is going to play an important role. If I’m a primary care doctor who is taking care of 2,500 patients, only 20 or 30 of those patients will come into my office on any given day. At the same time, there may be several at home who are at risk. Rather than combing through the entire list of 2,500 patients, if I have tools to look at the prior history of the patient along with their current vital signs, I can determine who I need to see first.”
Medical record systems are notorious for not communicating with one another.
Darrow goes on to say, “Electronic medical records have been challenging to connect to one another because of the way they were born. The original idea was not to generate a national patient identity that would allow the same patient to be identified as such from one system to another. There was no original standard for what the medical records would do and how they would interoperate with each other.
The government and the healthcare industry have recognized the problem. That’s where the work of the next few years will be. We’re making progress. At this point, I have patients who come to see me in the office. I can pull their information from a number of systems throughout the New York area as well as nationwide.”
Telemedicine is the practice of caring for patients remotely when the provider and patient are not physically present with each other. This HIPPA compliant video technology enables clinicians to consult with their patients effectively. Patients can follow-up with their doctor through a video visit instead of making the trip to the hospital or clinician’s office. Patients can get an on-demand video visit with emergency trained doctors. A doctor can have virtual communication with a specialist. Or a stroke specialist can be transported in to participate in the care of an emergency room patient. All of these things are possible today.