Category: Digital Transformation

Increased Productivity and Collaboration is the real reason why AEC firms work with IronOrbit
The Reason Why AEC Firm MSA Partnered with IronOrbit

 

If there was a silver lining to the COVID pandemic, it exposed vulnerabilities in the way companies operate their business. As lockdowns and work-from-home orders spread across the country, companies scrambled for their employees to effectively work remotely.

MSA Professional Services, a 350-employee-owned civil engineering and environmental firm located across four states, was one such company. You might see their work as you drive past a park, a reservoir, or a public activity center. Satellites orbiting Earth record the environmental and community impact of their thoughtfully designed works from outer space.

MSA’s work requires real-time collaboration with project managers or contractors in the field. Management has known that conventional application delivery and desktop management technologies wouldn’t keep up with growing demands.

Months before anyone had even heard of COVID-19, the MSA leadership was looking at the best way for them to migrate their IT environment to the cloud. Like sculptors chiseling away at a block of marble, the process began to reveal what the right cloud design should look like. Leadership knew they needed control of their information. They needed their data to be secure, and, perhaps most importantly, their engineers needed to work on heavy-duty 2D and 3D files on resource-hungry applications from home.

IronOrbit solved the problems of end-user performance with GPU-Accelerated INFINITY Workspaces. Whether it’s fifty users or a thousand, engineers enjoy an even better and more highly responsive experience than they’d get from a high-end physical workstation. Since scalability is built into the design, MSA found that adding or subtracting users was not an issue.

SUPERIOR TECHNOLOGY RESULTS IN A SUPERIOR SERVICE

An essential aspect of IronOrbit’s delivery of high performance at scale is the use of NVIDIA RTX™ Technology, powering the most demanding design, rendering, and engineering workloads from the cloud . This technology delivers rapid deployments of virtual applications and workspaces. MSA engineers can view and work with large 2D and 3D models with efficiency and increased productivity.

“WE NEED MORE CONTROL & SECURITY” – MSA Leadership

As these specific requirements came into focus, it narrowed their field of view as they considered different cloud service providers. Because of the level of control they wanted, together with the necessity for tight security, they knew they were looking for a private cloud approach.

But not just any private cloud.

The delivery of services from the end user’s perspective had to be fast and seamless with no latency or drag of any kind. There’s nothing worse for a designer or engineer than working on a modern app like AutoCAD or Revit, being in the home stretch of finalizing a project, and having to deal with jumpy, erratic responses from a mouse or a stylus pen.

…AND ONE MORE THING

To make the challenge even more interesting, many engineers live in rural areas with sub-standard internet connections.

Senior Systems Engineer Mike Albitz led a series of proof-of-concept drills with IronOrbit’s INFINITY Workspaces when the pandemic erupted. “When the pandemic broke out, it escalated the whole process,” said Albitz. “When COVID-19 started, we were able to provide latency-free desktops to our engineers with slow home Internet connections using IronOrbit. This was an invaluable option to keep our teams productive.”

CLOSE COLLABORATION WITH CLIENTS MAKES ALL THE DIFFERENCE

During the process of moving to the cloud, there will be technical challenges that pop up from time to time. The key is to address them as quickly as possible. This requires close communication and transparency. Built on a genuine commitment to customer service, IronOrbit onboarding teams maintain a high-touch with clients throughout the process and beyond.

Good luck getting an actual person to answer a question if you’re using a public cloud. Close client support isn’t part of their “do-it-yourself on our platform” business model.

This may be true of other private cloud companies as well, but not with IronOrbit.

For us, the standard is one-on-one human contact availability 24/7.

WHAT HAPPENS IF SOMETHING GOES WRONG?

It’s important to know that public cloud providers do not come standard with recovery time objectives (RTO) or recovery point objectives (RPO). It’s an add-on cost. With public cloud services, many features will fall under the category of an add-on cost.

IronOrbit offers comprehensive packages for predictable monthly fees, including standard 48-hour RTO and 24-hour RPO.

STRATEGY LEADS TECHNOLOGY (CONCLUSION)

MSA leadership was ahead of the pack going into 2020, and they’re still leading the way in the industry. They knew that they wanted to move into the cloud, and they realized that it had to be a high-impact, custom cloud and hosted desktop solution designed with AEC processes in mind.

The IronOrbit team applauds the long-term vision of the MSA leadership. They anticipated their need for better application hosting solutions and embraced the future of AEC cloud computing – INFINITY Workspaces. MSA put the focus in the right place. They explored technology based on their business operations and growth objectives.

What about you?

How well are your designers and engineers doing with off-the-shelf work-from-home solutions?

Have you gotten into a cloud environment that hasn’t been architected specifically for GPU-heavy workloads?

Let us give you a virtual tour of the INFINITY Workstation and discover what go-anywhere design efficiency combined with granular control and security can do for your business.

 

Call us at 1-888-753-5060 for your free consultation today.
Why is Digital Transformation So Important to Sustained Success? (Part 2)

 

 

BECOMING DIGITAL IS BUILT ON AN OPERATIONAL BACKBONE

Since the operational backbone is the foundation for everything else that will be developed, built, and offered to your customers, it’s important to get it right from the design stage. That’s why regrouping with your people and process is so fundamental to the process. DESIGNED FOR DIGITAL points out that although companies have been engaged, in one way or another, with digitization (remember: digitizing does not equal digital) transformation since the late 1990s, the majority of them did not have operational backbones to support their digital transformation.

The story of Intel’s dramatic digital transformation presents a good example of starting with the business needs in mind. Use the collective input of the organization to determine where exactly the business is headed. Talk to the people in the company. Talk to your customers. Strive to get an accurate big picture of your company based on facts, insight, and impressions from your customers.

Shesha Krishnapura’s, a chief technology officer at Intel, wrote an article THE ANATOMY OF INTEL’S DIGITAL TRANSFORMATION, where he explains how lines of communication between Intel’s many business units helped shape the new operating business model.

“When we look at new technologies, we investigate what it will take to transition from legacy approaches to the new ones. We look at our affordability targets and determine which one gives us the highest return on investment. One area of technology that is crucial to Intel’s digital transformation is a hybrid cloud. It is the next step in a natural evolution that started with everyone having their workstation and locally stored data. Eventually, virtual clients came along, with applications and data stored centrally (but on-premises). Now hyper-scale computing, or high-performance computing, is the trend, where a lot of computational jobs can be done in a very short amount of time using a significant amount of fungible computing capacity. But on-premises capacity can reach a saturated utilization, and enterprises need burst capacity. The ability to seamlessly move workloads between private and public clouds—i.e., a hybrid cloud—is the answer.”

 

Operational Backbone
An operational backbone is a coherent set of enterprise systems, data, and processes supporting a company’s core operations.

 

Although an operational backbone is a digital building block for becoming a digital company, it is not something that is etched in stone. Far from it. Because a business changes, an operational backbone is never complete. Technology changes, and you may discover through analyzing customer data, that their needs have changed. So your operational backbone has to be designed in such a way that it continuously evolves to meet the situation as it evolves. All the components that make up your operational backbone have to be agile and flexible as well. If any aspect of it has limitations or rigid parameters, it’s going to gum up the works. Like clogging up an artery, it could cause paralysis or worse.

Invest in an Operational Backbone and a Digital Platform to Secure Efficiency & Revenue Growth

Having done the work to assemble an operational backbone, you’ll have set in motion the ways and means to create a digital platform. Properly designed, this platform will enable quick and easy access to data, configure, and reconfigure business processes, and technology components to generate and enhance digital offerings. At the base of this platform is a repository of cloud services. Depending on the specific demands and needs of your company, this might be a public, private, or hybrid cloud environment. Whatever the architecture happens to be, make sure it is flexible enough to adapt as you need the rest of the platform to adapt.

Let’s take a moment to discuss the cloud service component. Cloud services provide the foundation. It is the basis for everything else that follows. Trevor Clohessy, Thomas Acton, and Lorraine Morgan’s 2017 paper THE IMPACT OF CLOUD-BASED DIGITAL TRANSFORMATION ON ICT SERVICE PROVIDERS’ STRATEGIES found that cloud-based digital transformation positively impacted the realization of strategic objectives such as agility and competitive positioning.

DESIGNED FOR DIGITAL (MIT Press) describes a digital platform as 3 repositories built on a base of cloud technologies. The book states that cloud services are “fairly standard across all vendors.” While that statement is true, it’s important to know that not all cloud designs are equal just as not all strategies are equal. The best ones take in the big picture of where the company is at present and where it wants to be in 5 years….in 10 years. In the context of cloud computing, a strategy can be defined as a “set of decisions required to create and deploy a network-based, information service delivery strategy that results in both cost savings and organizational agility.

The Competitive Imperative of Digital Transformation

In a 2018 Forbes article titled “Cloud Computing Comes of Age as the Foundation for Enterprise Digital Transformation” author David Bartoletti makes the following statement:

“Cloud is no longer a place to get some cheap servers or storage. It’s not even a single place. Cloud computing is now shorthand for how companies turn amazing ideas into winning software — faster. Nearly 60% of North American enterprises now rely on public cloud platforms, five times the percentage that did just five years ago.”

It has been two years since that Forbes article was written. What’s happened since then?

COVID-19

Businesses have to utilize cloud technology to keep pace with competing organizations. Some form of digital transformation has become a “must-have” for companies worldwide. But is a public cloud the right platform for your digital transformation efforts?

Today, privacy/security concerns take center stage and have businesses large and small thinking seriously about a move to private cloud.

Private cloud architecture outpaces public cloud offerings in:

  • Migration
  • Management
  • Support
  • Cost
  • RTO/RPO
  • Contracts
  • Availability
  • Monitoring
  • Performance

So why do companies still choose public cloud services for their digital transformation efforts? Perhaps it is name recognition. Everyone knows about Amazon, Microsoft, and Google.

But let’s face it. Not everyone TRUSTS Amazon, Microsoft, and Google. That’s why CEOs and CIOs lean more heavily toward private cloud companies that provide a higher level of service, customization, and privacy.

There are other considerations when looking at the quality of your cloud environment. To find the summum bonum of cloud services, take a holistic approach that involves the answering several questions. What is the quality of the connection like? How good is the security of its data centers? How responsive is its level of customer service? How much control will you have over your ICT environment, and how adaptable will it be to the shifting needs of your company? These are important questions to consider.

Once company leaders grasp the concept of digital for operational and market flexibility, they begin to envision the unlimited possibilities of digital transformation.
Leading Digital Transformation

Often lost in the digital transformation conversation is the “how” of leadership throughout the process. While this may seem rudimentary, those business leaders that choose not to see digital transformation as a completely new game are often taken by surprise as the entire effort crashes and burns like the Hindenburg.

The leadership mindset of digital transformation.

Listening to the Technology Experts – But Not Too Much

IT specialists are in the business because they love what technology can do. They see the potential within technology to help you become more competitive, efficient, and cost-effective. They will have deep, valuable insight into the “how” of the project. But sometimes, because the focus of your IT department is on IT, the process can get mired in the weeds of the technology, resulting in the people and processes being left behind. It’s the task of the leadership to ensure that the strategy embraces the input of all stakeholders and ensures that the technology solves people and process challenges – not just IT issues.

 

Holistic Approach

Many CEOs see digital transformation as “something that the CIO and the tech department does.” Nothing could be further from the truth. The IT organization within your company will play a significant role in the deployment of the strategy, but if there isn’t a comprehensive, “all-of-business” approach in the planning stages, the effort will crumble. Why? Because anything less than a holistic approach to digital transformation results in siloed data and unproductive activity. Simply dropping cloud-based applications or infrastructure into the mix without integrating everything around the digital transformation strategy is like trying to run a NASCAR without a steering rack and transmission. Sure, you’ve got lots of power, but you’re not going anywhere fast.

 

Long-Haul – Iterative Process

If your company is going to be flexible and nimble enough to stay ahead in our current global economy, you’re going to have to embrace the fact that the task of digitization and digital optimization is never complete. New technologies are coming on the market every day. Not all new technologies are good, but if you’re not careful, your competitors will leverage a technology you’ve dismissed and pull the rug out from under you. To avoid this catastrophe, it’s important to view digital transformation as an ongoing activity, just like marketing, sales, and production. As they emerge, new digital technologies will allow you to work smarter, serve your customers better, and meet market challenges head-on.

 

Communications

With the USA still feeling the “outsourcing” effects of NAFTA, there is a continuous worry in the minds of employees about losing their jobs to cheaper labor and better technology. Part of your work as a CEO has to include boosting morale by assuring your employees that the digital transformation process is about securing their jobs into the future. It’s not about replacing them or eliminating their positions.

 

Company Culture

The positive potential impact of digital transformation on company culture cannot be understated. Digitization allows for a higher level of transparency, communications, and collaboration. Digital optimization can make everyone’s workday easier.

However, organizational leadership has to communicate and model the benefits, or the new strategy will be misunderstood and may even be resented by the employees.

Digital transformations are slow because it means changing habits and culture. It takes time and a concerted effort. It should be a slow process. People need the time to adjust to new processes and adopt new technologies. The need time to learn how to think and function as a digital business. Begin the journey by creating an operational backbone. Optimize so that you’re doing the same things you’ve always done, but now only better. Then you can build a digital platform. You’ll discover along the way that you will begin to accumulate a portfolio of components. These components will feed innovation and become useful in future digital offerings.

 

Use components to create new digital value propositions.
If you want to succeed, accumulate lots of components and apply plenty of imagination in using them to create new value propositions.

As Jeanne Ross points out in her book, componentization is key to becoming a fully digital company able to offer new digital value propositions to customers.  To illustrate the point, she uses the plotline from the LEGO movie.

In the LEGO movie, a noble construction worker sets out to save the world from a tyrant who intends to glue in place all of LEGO world. Emmet, the construction worker, prevails, of course, because he teams up with bad guys who apply their combined creativity to outsmart the bad guys. The Key to their success is the ability to reconfigure LEGO components into whatever machine they need to overcome each obstacle they meet.

In the same way, digital companies build and adapt using whatever components they have. It all comes down to how creative and innovative they can be in assembling those solutions from parts that already exist. The challenge is to keep track of all the components so you can grab the one you need when you need it. That’s why you need a digital platform.

 

DIGITAL OFFERING BUILT ON A DIGITAL PLATFORM

A good example of how having a digital platform can facilitate responding to a unique situation is the Toyota Hawaii story. Toyota Motors North America responded to a particular challenge in Honolulu —a city full of condos and people but few parking spots. They came up with a digital offering called Hui—a round-trip, station-based car-sharing program that allows customers to reserve a car by the hour, or by the day, through a mobile app that also locks, unlocks, and starts the vehicle.

IN CONCLUSION

Business leaders are looking for ways to get ahead of the situation. Companies are looking at ways of improving what they already do by digitizing their processes.

The messaging around digitizing operations has to be coherent and consistent throughout all layers of the organization.

Why?

Because people don’t like change.

Digitizing, done correctly, creates a company atmosphere of constant and never-ending improvement, and that can be unsettling for some.

Securing an operational backbone this way makes sense and it should be done.

But long-term sustainable success is dependent on developing digital business capabilities where your value proposition provides a new way to solve your customer’s problem.

Make the time now to start learning how to componentize offerings, as Jeanne Ross puts it, and build a digital platform. Designing, building, and using a digital platform requires a whole new way of thinking. Even if you’re an established company, everyone must abandon old habits and, in many ways, adopt the mindset of a start-up. Companies need to get started on their digital journey now because it is going to take a while. If they wait until they have an urgent need to suddenly offer a digital solution, they won’t be able to. It will be too late.

Cloud services provide the base for a Digital Platform
Why is Digital Transformation So Important to Sustained Success? (Part 1)

True Digital Transformation is a process made from two stages, and the second stage builds on the first. The first stage enhances traditional products and services using digital technologies to become operationally excellent. Digitizing operations means a company does better than what it has always done before. This stage creates operational excellence through incorporating digital technologies and is much a cultural-way-of-thinking change as it is a change of technology. The second stage moves beyond traditional products and services and uses digital platforms to innovate and deliver brand new customer value propositions. Companies know they’ve reached this stage when they begin offering value to their customers that they’ve never offered before.

Why is digital transformation so important? And why is it so important for all companies to get started on the journey on the right foot?

These are unprecedented times and businesses need a powerful elixir to get us through the immediate disruptions and also sustain us through the years ahead. That elixir is a digital transformation. Digital technologies are raising the bar for everyone across the board. Jeanne W. Ross’ important book DESIGNED FOR DIGITAL, explains digital technologies as a game-changer because it delivers ubiquitous data, unlimited connectivity, and massive processing power.

Ubiquitous Data

Businesses no longer have to guess what customers want or how they want it. We can now collect the data and see the answer in front of us.

Unlimited Connectivity

Mobile devices give us access to anything digital and anywhere there’s an internet. Responses to inquiries come immediately, and smartphone apps offer proactive insight into customer problems.

Unlimited Processing Power

We expect massive computing power to crunch all that ubiquitous data and arrive at conclusions human beings cannot readily observe.

Jeann W. Ross, the principal research scientist at MIT Sloan Center for Information Systems Research.
Jeanne W. Ross, the Principal Research Scientist at the MIT Sloan Center for Information Systems Research, paves the way for business leaders who want to retool their organizations for digital success in her book DESIGNED FOR DIGITAL..

Why is digital transformation important? Well, imagine, there you are, with your old company infrastructure, bogged down with the antiquated silos and dysfunctional systems. These things were good enough for yesterday but not good enough for tomorrow. All around you are your competitors and customers swimming in the sea of digital technology. How long will it be before your responses, as fast as they might be, are not fast enough, and your competitors are proactively serving your clients because they have already collected massive amounts of data (compliments of digital technology) and have made sense of it (unlimited processing power in action)?

“Not all companies are digital-born, but all must offer customers new digital value propositions, or risk disruption from those that will.”

                                                                                                                                                                                                                               —   Meg McCarthy, VP, CVS

Customers and competitors aside, a successful digital transformation means that your company will learn and progress more quickly than before. Once in the digital environment, thinking begins to change, you discover new possibilities and new ways to bring value to your customers. What is more, you’ll be able to try it immediately. You can afford to experiment because the company will have greater agility. Most importantly, being digital will establish closer connections with your employees, customers, and suppliers.

Like all journeys, digital transformations begin with taking the first few steps. These first steps are a part of digitizing operations. The way a company takes these first few steps is critically important. Keep this in mind: each step forms a building block for the next, and the one after that. If one of your previously laid building blocks has a crack in it or is unstable in any way, the whole thing could collapse, or you’ll get to the half-way point and realize you can’t build any further. The structure won’t hold.

We’ll point out the key benchmarks for the digitizing process a bit later, but now let’s look closer at the current technology environment and what it means to your business.

A PERFECT STORM

Forces of disruption and upheaval have converged on businesses throughout history, but never quite like this. Many companies, with their back pressed against the wall trying to survive, are feeling the tremendous build-up of pressure. It’s like the rise of air pressure just before a tornado strikes.

The pandemic and its subsequent lockdowns have been a crisis for most companies and an opportunity for others. They have also been an added force behind a group of disrupters that began building up steam a decade earlier. This group of disruptors has been collectively referred to as SMACIT – a term that feels appropriately like a slap in the face. SMACIT refers to Social Media – Mobile Devices – Analytics – Cloud – Internet-of-Things. Like many disruptors, this collection of technologies brings both crisis and opportunity.  Margaret Rouse points out in her Techtarget Network article on SMACIT, that these phenomena form the basis for an ecosystem that enables a business to transition from e-business to a digital business. SMACIT is an enabler. It is also the catalyst paving the way for an incredible multitude of things any one of them having the ability to disrupt your business.

From a consumer perspective, we have become so enmeshed with digital technology that we don’t even think about it. It is just something we expect. Amazon Prime subscribers pay their $15 a month and don’t think about it. They enjoy the convenience of ordering online and receiving their shipment the next day. But remember, Amazon didn’t start as a digital company. They started as an online bookseller.

Gone are the days of the stereotypical socially awkward IT professional hunkered silently over his workspace and not talking to anyone outside of IT. Today’s IT professionals must interface with a variety of people across all departments of an organization because information technology and business goals have become so interwoven. Plus, the technology environment has become too complex and sophisticated that IT teams must become more conversant with business outcomes.

Having your employees work from home doesn’t make you a digital company. Digital companies deliver digital offerings — value propositions that could only exist in the digital realm. The book DESIGNED FOR DIGITAL makes the distinction between digitizing operations and becoming a fully fledged digital company. Digitizing is achieving operational excellence. Doing things that you’ve always done, but now you’re doing them better. Becoming digital means offering brand new value propositions to your customers. What problems can you solve for your customers that you never considered before.

“Business executives who think they are leading a digital transformation when they are digitizing may achieve operational excellence on an outdated value proposition. This may elevate competitiveness in the short term, but it’s not likely to lead to digital success. Consider the limitation of being the best taxi company in town when Uber and Lyft arrived on the scene.”

Siloed systems, processes, and data
Traditionally, business leaders created processes, systems, and data in silos.
These silos slow down the coordination with other parts of the business.

THE FINE ART OF DIGITIZING

What was once just a good idea is now a must-have. Properly digitizing your operations, and I stress the word “properly,” is a prerequisite to digital transformation.  It’s a difficult process. It takes time and requires intercommunication between all departments throughout the company. Consequently, business leaders tend to skip steps, look for quick fixes, and make autonomous decisions that cause problems down the road. Unfortunately, this tends to be the rule and not the exception. Without involving people and processes across the entire organization, there is inevitably a costly disconnect and the digital transformation flies off the rails.

A Harvard Business Review article by Thomas H. Davenport and Thomas C. Redman, May 21, 2020, states that digital transformation is not for the faint of heart and that many such efforts fail. Success requires bringing together and coordinating a far greater range of effort than most leaders appreciate. The article, and the book, postulate the transformational journey has to begin with the people in the company.

It’s important to have leaders with good people skills leading technology, data, and processes. For example, in the area of data, you’ll need the ability to rally people at the front lines to adopt new roles as data creators, ensuring the processes are in place to capture data correctly.

People lead the discussion of rethinking the processes from the top down. Get rid of the silos that have built up over the years and nurture horizontal communication focused on serving the customers. The traditional hierarchical thinking of corporations is a real impediment to making any kind of lasting and substantive transformation.

During this “people and process” alignment, trust is developed between teams and communication opens up more between IT, DevOps, and upper management. Not only do internal technology people need to be great communicators, but they also need a keen understanding of how to balance technology and ROI.

Designing and implementing the right operational backbone is hard to accomplish. That’s why most companies don’t have one. Frequently, they become entangled in the complexities of their old legacy systems. Simplify the business and focus on key customer satisfaction points. Another important point to remember is that the operational backbone is a constant work-in-progress because you’ll be tweaking it as you gain more insights from your collected data. Nothing is etched in stone.

IN CONCLUSION (part 1)

SMACIT (see above) contributes to optimizing processes and operations. These digital technologies are essential to becoming a digital company. The goal of becoming digital is the ability to offer digital value propositions to your customers. Organizational change — the “people” part of the transformation, is the biggest challenge. As we close part one of this blog, we want to leave you with several useful questions raised in the book DESIGNED FOR DIGITAL.

“Is your company’s organizational backbone “good enough” to support your digital transformation? If so, are you continuously adopting new digital technologies, as appropriate, to update key systems and processes? If not, what are you going to do about it?”

 

Applying technology for better business outcomes.
Apply Technology to Improve Business Outcomes for 2021

 

Mastering emerging technologies has always made the difference between companies remaining competitive or falling behind. Digital transformation applies IT and technologies to improve business outcomes. Becoming digital is the main ingredient for sustained success.

Every enterprise, including yours, faces a choice between innovation or extinction. Your customers, your channels, and probably most, if not all, of your competitors have all gone digital.

As technology continues to evolve at exponential rates, digital transformations will accelerate. Social, Mobile, Analytics, Cloud, and the Internet of Things (SMACIT) all contribute to the accumulation of data. Consumer data has become more available and more useable than ever before.

Becoming a truly digital company is a process of redefining your business strategy and even your organization’s culture. The digital strategy leverages an engaged intuitive work culture to create, experiment, and respond to data with increased agility and speed.

Digital transformation is a great democratizer of business: it levels the playing field. It provides low-cost tools and enables strategies that give small and mid-sized businesses a fighting chance to compete at the same levels as enterprise companies.

The most successful digital transformed companies have used real-time data as a roadmap to change their business processes and have developed models for improved customer experiences. Using ubiquitous data, unlimited connectivity, and massive processing power, companies no longer have to guess what their customers want. They only have to collect the data and learn the answer. Unlimited connectivity means responding immediately, even proactively to customer needs.

Data is an essential ingredient for making all of this work.

Designing for digital means collecting the data, having it protected, analyzing it properly, and applying the findings.

Businesses can no longer rely solely on offering a portfolio of products or services. They have to solve customer problems and be anticipatory.

Digital technologies can enhance the customer experience, and even provide new digital value propositions. Digital companies build, buy, configure business, data, and technology components. Working with these components, people can quickly assemble solutions from parts that already exist. A digital platform keeps track of all the components, so you have the one you need when you need it. The foundation for building such a digital platform is cloud technology.

Since not all clouds are the same, you’ll want to shop for the cloud service provider that will fit your business strategy for the long term.

IronOrbit specializes in customizing comprehensive cloud services that fit and support long term strategy. We’re here to help you begin the journey of digital transformation on the right foot.

IronOrbit’s INFINITY Workspaces offer Infinite Upgrades, Infinite Computing, Unmetered Bandwidth, Cybersecurity, Backup & Disaster Recovery, and 24/7 US-based Support, all for one predictable monthly fee.

 

Please contact one of our consultants at 1-800–753- 5060

Migrating to the cloud, moving to the right cloud, Choose the right cloud service provider
AEC Firms Should Choose the Cloud That’s Right for Them

 

There has never been a time in business computing history when companies like yours have been more dependent upon the cloud. But what cloud? What kind of cloud?

Those questions matter.

Gartner’s October 28, 2020 report entitled, “Choose the Best Cloud Operations Delivery Model for Your Organization’s Needs,” highlighted an existing problem among cloud-dependent companies.

“Through 2023, 80% of large enterprise organizations that attempt to scale up cloud operations using traditional I&O (Infrastructure & Operations) silos will fail to meet customer expectations of cloud agility.”

What is at Stake for AEC Organizations?

Gartner points to four “negative impacts” that can result from cloud operations using traditional I&O.

·         Slow addition of capabilities

·         Challenge of managing costs

·         Lower reliability

·         Lesser stability

What Course Does the Gartner Report in Addressing This Potential Business Growth Harm?

As you dig into Gartner’s report, two main concepts become clear for the business owner.

1.      Cloud operations must evolve on-pace with your organization

2.      Speedy cloud implementation must be balanced with its ability to scale with your company.

Let’s take each of these concepts and break them down.

Your Cloud Operations Must Evolve On-pace With Your Organization

One of the irreversible changes that the COVID-19 pandemic has brought to the business world is a new enthusiasm for cloud-based workflow. Although MSPs and Cloud providers had been proclaiming the cloud’s business continuity benefits for years, many had not seen it in action until they had to send their workforce to work from home.

Some had to scramble and make use of less-than-ideal cloud solutions – just to survive the past year.

Others had invested in private cloud infrastructure to handle GPU-heavy workloads and facilitate remote work situations with ease.

Although details of our data centers and cloud designs are beyond the scope of this post, it’s important to know that not all “clouds” are created equal. The IronOrbit private cloud has been built with security baked into the process, using cutting-edge models that provide optimal performance for the heaviest of AEC workloads.

You Must Balance Speedy Cloud Implementation with the Cloud’s Ability to Scale with Your Company

Lightning-fast cloud adoption was one of the business technology decisions that had to be made by many companies under duress of the pandemic.

While not all businesses wanted to – or were able to – move all their processes to a cloud environment during the first COVID wave, the forced cloud adoption required on-the-spot cloud choices that may not have been the best fit for the company’s long-term strategy.

But it’s still happening.

Businesses without high-level IT guidance or a well-defined IT roadmap are jumping into cloud-hosted applications and public cloud solutions before realizing it’s not going to work with a long- term strategy. Use a cloud design not for where your company is at today, but for where your company wants to be tomorrow.

Unfortunately, many AEC companies have made a “giant leap” into cloud environments that were not designed to support the GPU work their firms do every day. Or it’s a cloud solution that doesn’t align with the long-term strategy. As a result, those companies experience frustrations. They don’t have the control they expected, or their remote work is hobbled because their applications are too slow.

The good news is that this leap into the wrong cloud is not irreversible. AEC firms can shift gears and partner with IronOrbit. Our GPU-Accelerated INFINITY Workspaces are purpose-built for the kind of data-heavy resource-hungry apps AEC firms work with daily.

The Cloud is Here to Stay

Gartner predicts that “by 2025, 80 percent of enterprises will migrate entirely away from on-premises data centers with the current trend of moving workloads to colocation, hosting and the cloud leading them to shut down their traditional data center.”

The pandemic put their prediction on fast-forward.

Experts assert that in many areas of society the pandemic has forced us to embrace 10 years of progress (for good or bad) in just one year. The “giant leap” into the cloud by many businesses that were not considering it in January 2020, is not going to be reversed. Nobody’s going back to on-premise servers.

Now that the end of COVID is in sight, your AEC firm can turn its attention to moving to the cloud infrastructure that best supports your work-from-anywhere, graphics-heavy workflow.

 

Want to know more about IronOrbit’s GPU-Accelerated INFINITY Workspaces? We’d welcome the opportunity to demonstrate its tremendous capabilities.

Discover for yourself why more and more AEC firms are choosing IronOrbit.  

Call 1-888-753-5060 now.

 

Careers

CAREERS

Join the Cloud Company With the Human Touch

IronOrbit Voted One of Orange County’s Top Work Places 2020!

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A Few Reasons to Join the Team

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Clients & Partners

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Annual Growth Rate

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INFINITY

Workspaces

OVER

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Years

of Excellence

The Benefits of Being Part of the Team

IronOrbit Team Members are highly motivated, highly intelligent individuals who are passionate about what they do. It's only logical to provide the same in benefits.

Remote Work Positions

401(k)

Health & Dental Benefits

Paid Training & Education

Paid Time Off

Take Their Word for IT

We'll let the team members speak for themselves.

Joining the IronOrbit Team is a great move both personally & professionally.

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Tiffany Lockwood

Project Manager

“IronOrbit has empowered me to learn and grow in my career. IronOrbit has a collective innovative mentality to constantly improve not only technology, but our daily work life. I look forward to working with the IronOrbit team for many years to come.”

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Jonathan Cruz

IT Support Specialist

“I enjoy the opportunity to help our customers have a pleasant experience with technology and ease their frustration when needed.”

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Bobby Apodaca

Business Analysis & Planning

"I love working at IronOrbit because each day is unique & challenging. The technology’s fascinating and our team’s fantastic. It’s refreshing to be part of an evolving organization that enables and invests in its clients, employees, products, and services."

The Values We Live By… We ASPIRE!

Accountable We Deliver, or We Adapt

We deliver on our promises – and in the occasional times that we fall short, we admit it, take responsibility, make it right, and take all the necessary steps to prevent it from happening again.

Synergetic Greater Than the Sum of Our Parts

Our differences, rather than hold us back, make us stronger and more versatile as a whole. We collaborate effectively across groups and departments, working as one to demolish our goals and deliver consistent and ever-improving value to our clients.

Proactive Seek-And-Act, Not Wait-And-See

We always try to anticipate and resolve potential problems before they can affect our clients. We practice this in every area of our business – from development and operations to support and billing.

Innovative Always Improving & Evolving

We're always looking for ways to serve our clients better, whether it's becoming more efficient or developing new products or features altogether.

Reliable Results You Can Depend On

If you're in need of service, we are never more than a phone call or email away. We're here to help 24/7/365.

Empowering Helping Others Reach Their Full Potential

We believe in helping others to reach their full potential, whether they’re colleagues or clients. We do this through advice, training, technologies, services, or through delegation of authority – no cookie-cutter solutions here.

Become a Part of the IronOrbit Team

Apply Now!

PHONE

(888) 753-5060

Backups & DR Update

CLOUD SERVICES

Backups & Disaster Recovery

Your Business Runs Without Interruption

Why Take Your Business to the Cloud?

How about accessibility from anywhere, on any device, with 100% guaranteed uptime?

Data Backup Services

Fully-customizable

File-level, physical server/bare metal, VM,

Choose your backup type (differential/full), # of offsite backups, # of file versions, and minimum data retention period.

All the backups your business needs

File-level, physical server/bare metal, VM, & SQL database backups.

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3 Step Process for Unbeatable Continuity

Risk Analysis

& Review

The process begins with a comprehensive risk analysis that aims to identify all potential continuity risk factors. The analysis takes into account the organizational, managerial and technical environments in which the continuity plan will be implemented.

Business Impact

Analysis

Next, we identify the types of disasters most likely to occur and their potential impacts on your company’s ability to perform critical business processes.

Strategy & Implementation

Finally, we compile a list of protective measures to implement in anticipation of possible business interruptions.



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Disaster Recovery Services

For when any amount of data loss is unacceptable

File-level, physical server/bare metal, VM.

As with a PoS or e-commerce system or ERP. VM DR Replication, SAN to SAN Replication, and SQL Replication.

Data is copied to an offsite location as soon as it's created

File-level, physical server/bare metal, VM.

Letting you restore your systems to the way they were the exact moment/second they went down.

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Robust Security

Our data centers are protected with environmental, logical and operational security measures, including physical access controls, biometric scanning and around-the-clock surveillance. We comply with national, international and industry security standards, and leverage the latest security technologies to keep you safe.



Wonder What It’s Like to Work With IronOrbit? (Our Process)

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Consulting

We listen to what our clients want to do with their IT systems, taking their organizational objectives and timetables into account.

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Design

We formulate a solution that addresses our client’s concerns with their current IT environment but that also enables them to pursue their next-stage goals.

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Implementation

We bring the required IT solutions online while being careful not to interrupt the client’s daily workflow.

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Continuous, Caring Support

We pride ourselves on speedy response times and maintaining a high touch with our customers (24/7 US-based support).





Everything You Need With Predictable Pricing

& the All-in-One ICT Solution

For a Fixed-Monthly fee, IronOrbit provides a turnkey solution that leverages the power of the cloud for the assets that matter most.

Microsoft 365 support, 24/7 IT support, Cloud Workspaces for ALL of your users. Fast, secure, backed up and future-proof.

Your digital transformation.

  • Blazing-Fast, All-Flash/SSD Hosting; Launch In 1 Second
  • Email Encryption, 2FA & MDM Add-Ons Available
  • UNLIMITED CPU, RAM & Microsoft Software Upgrades
  • Avoid Data Loss And Downtime
  • 24/7/365 All-Inclusive Support (W/ Engineering)
  • Highly-Secure, HIPAA, PCI DSS, & SOC 2 Compliant
  • 99.999% Uptime Guarantee
  • Maintain Control & Visibility Over Your Backups & DR


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We Assist Your Business

CLIENT STORY

Cal Fasteners

“A lot of times I’ll be at home and think, ‘Man, I forgot to take care of this’. With IronOrbit I can walk into any room at home, open my laptop, and I’m suddenly at work. I can take care of whatever it is and not have to worry about it anymore. I can be anywhere in the world and be at my desk. I don’t have to back-up anything because it’s already backed up.”

Joe Truckey – Owner – Cal Fasteners

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CASE STUDY

Fratello Construction

When Hurricane Sandy hit the East Coast in 2012, thousands of businesses across the country were affected. Businesses up and down the Eastern seaboard with onsite infrastructures lost valuable data, files, and applications when floods destroyed not only their o­ffice, but all of the equipment within them.

Technology &

Cloud Innovations

Check out our blog for the latest in the cloud and

bleeding-edge technology and innovations.

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Contact us to get started

Schedule a consultation by filling the contact form below or call us at

(888) 753-5060

Enter your info to get started

Call us anytime with any questions you may have!

5 North America-based Data Centers

Data Centers in 20+

Regions Worldwide

Over 25,000 Cloud Workspaces

Enter your info to get started

Call us anytime with any questions you may have!

5 North America-based Data Centers

Data Centers in 20+

Regions Worldwide

Over 25,000 Cloud Workspaces

Business Owner UPDATE

CLOUD TECHNOLOGY SOLUTIONS

For Business Owners

We Help You Stay Ahead of the Competition.

Focus on Your Business, Not IT Headaches.

We Can Simplify Everything for You.

Our INFINITY Workspaces solution provide busy business owners like yourself the freedom and flexibility you need. A complete ICT solution for all of your users. Whether remote or in-house, we handle everything for you. Allowing you the freedom to focus on more important things, like running your business.



Wonder What It’s Like to Work With IronOrbit? (Our Process)

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Consulting

We listen to what our clients want to do with their IT systems, taking their organizational objectives and timetables into account.

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Design

We formulate a solution that addresses our client’s concerns with their current IT environment but that also enables them to pursue their next-stage goals.

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Implementation

We bring the required IT solutions online while being careful not to interrupt the client’s daily workflow.

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Continuous, Caring Support

We pride ourselves on speedy response times and maintaining a high touch with our customers (24/7 US-based support).





Everything You Need to Get Your Business up & Running With the All-in-One ICT Solution

For a Fixed-Monthly fee, IronOrbit provides a turnkey solution that leverages the power of the cloud for the assets that matter most.

Microsoft 365 support, 24/7 IT support, Cloud Workspaces for ALL of your users. Fast, secure, backed up and future-proof.

Your digital transformation.

  • Blazing-Fast, All-Flash/SSD Hosting; Launch In 1 Second
  • Email Encryption, 2FA & MDM Add-Ons Available
  • UNLIMITED CPU, RAM & Microsoft Software Upgrades
  • 24/7/365 All-Inclusive Support (W/ Engineering)
  • Highly-Secure, HIPAA, PCI DSS, & SOC 2 Compliant
  • 99.999% Uptime Guarantee




We Know There Are Business Dangers Out There

Being Non-Compliant Can Damage Your Reputation

Don't leave your IT infrastructure to a single person. Rely on our team who is dedicated to protecting your business from threats.

Lost Productivity Is Wasted Money

If your system goes down for 1 second, you're losing money. Being with IronOrbit enables 99.999% uptime!

Transparent

Pricing

Get away from wasting money on constant hardware upgrades. We extend the life of all your current hardware thanks to our SMX Technology!



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We Assist Business Owners

CLIENT STORY

G&C Corporation

"It was crazy! We had servers all over the place. Different applications everywhere, it was chaos. We chose IronOrbit because they could streamline the operations. They would be on call for us and be there in the event of emergencies. So it was time to move forward."

Gene Hale – President – G&C Corporation

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CLIENT STORY

K-Co Products

David Kurrasch, the CEO and founder of K-Co Products, shares the one thing he did to free up more time so that he could focus on growing his business. K-Co distributes innovative products like the popular Monkey Hook and the Little Big Shot.

CLIENT STORY

Cal Fasteners

"A lot of times I'll be at home and think, 'Man, I forgot to take care of this’. With IronOrbit I can walk into any room at home, open my laptop, and I'm suddenly at work. I can take care of whatever it is and not have to worry about it anymore. I can be anywhere in the world and be at my desk. I don't have to back-up anything because it's already backed up."

Joe Truckey – Owner – Cal Fasteners

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What Are IronOrbit

INFINITY Workspaces?

Now, more than ever, business owners need easily accessible and dynamic computing, communications, and collaboration capabilities. Put simply, IronOrbit INFINITY Workspaces (hosted desktops), are your computers in the cloud. And they are optimized for what business owners need to accomplish.

Your applications, your files, your operating system – even your personal desktop shortcuts and settings – it’s all there for you. INFINITY Workspaces are faster and more powerful than your laptop or desktop computers and can be accessed securely via any internet-connected device.

Your All-in-One ICT Solution.

Technology &

Cloud Innovations

Check out our blog for the latest in the cloud and

bleeding-edge technology and innovations.

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Contact us to get started

Schedule a consultation by filling the contact form below or call us at

(888) 753-5060

AEC Solutions UPDATE

CLOUD TECHNOLOGY SOLUTIONS

AEC Industry

GPU-Accelerated Workspaces That Leverage the Computing Power of the Cloud.

AEC GPU-Accelerated Workspaces

Many AEC firms are gravitating towards IronOrbit’s industry optimized and GPU-Accelerated INFINITY Workspaces. Powered by NVIDIA’s virtual GPU technology, they are quickly becoming an industry standard for graphic and compute-intensive applications. Slow internet speeds, bandwidth limitations, outdated hardware, and bulky, costly workstations are a thing of the past.

IronOrbit’s INFINITY Workspaces are tailored to fit your business, workflows, and requirements for a seamless experience with 3D rendering, visualization, and any BIM or CAD applications.



Wonder What It’s Like to Work With IronOrbit? (Our Process)

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Consulting

We listen to what our AEC clients want to do with their IT systems, taking their organizational objectives and timetables into account.

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Design

We formulate a solution that addresses our client’s concerns with their current IT environment but that also enables them to pursue their next-stage goals.

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Implementation

We bring the required IT solutions online while being careful not to interrupt the client’s daily workflow.

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Continuous, Caring Support

We pride ourselves on speedy response times and maintaining a high touch with our customers (24/7 US-based support).





The BIM/CAD Cloud Your Architects & Engineers Will Rave About

For a Fixed-Monthly fee, IronOrbit provides a turnkey solution that leverages the power of the cloud for the assets that matter most.

  • Computing Capacity & Speed
  • Mobility & Flexibility
  • Scalability & Agility
  • Cybersecurity
  • Business Continuity
  • Backups & Disaster Recovery
  • Cost Savings & Predictability
  • Enhanced Productivity
  • Real-Time Collaboration




Synchronize Architectural Projects From Concept to Construction

The Perfect Cloud

Built for BIM and CAD to deliver a smooth, seamless, GPU-Accelerated experience for architects, engineers and construction professionals.

Cloud Journey

Moving to the cloud is the single most powerful decision you can make to optimize your business, drive innovation and advancement, while facilitating growth and reducing costs long term.

Safe & Secure

We standardize multiple levels of security, which are unparalleled in the industry. Your entire infrastructure is protected by state-of-the-art technology at Tier 4 Data Centers and surveillance.

Continuity You Can Count On

Our Business Continuity features Enterprise-grade backups and disaster recovery with data centers strategically placed throughout the US & Canada, with reliable 24/7/365 support.



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Design & Build

Without Limitations!

NVIDIA Quadro augments our ability to deliver an agile, flexible, and scalable solution for real-time collaboration from anywhere on any device. Inherently secure mobile and remote access, combined with high-powered GPU technology, enables us to truly deliver future-proof designs without limitations.

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“The IronOrbit INFINITY Workspaces is ideal for professional graphics workstations used by engineers, architects, and designers across industries, from AEC to M&E to manufacturing. With Quadro performance from the cloud, on any connected device, professionals working from home can stay productive.”

Matt McGrigg, Global Director of Cloud Business Development, NVIDIA.

We Assist the AEC Industry

AEC POWERHOUSE

SMMA

“Even through using a hotspot on my phone, I can access everything I need. I was able to pull up a CAD drawing at a client meeting and we were able to look at it and get an answer right then and there!”

Jennifer Howe – VP, President of ACEC, Massachusetts chapter

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MANUFACTURING FIRM

Dant Clayton

Achieved new flexibility and reliability in manufacturing operations with GPU-accelerated hosted desktops (INFINITY Workspaces).

GLASS MANUFACTURER

Giroux Glass

Giroux Glass, best known for its work on the Grand Canyon Skywalk, has established itself as one of the nation's most respected glazing contractors since 1946.

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What's Up AEC?

Proudly Presented by

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Join your peers for an insightful discussion of the AEC industry, the state of the world, and the advancement of new technologies. These discussions are invite only and kept smaller to encourage healthy conversation. Nothing is scripted or sales oriented. We intend to enlighten our participants and viewers, and make navigating the AEC technology environment just a little bit simpler.

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Broaden Efficiency, Boost Productivity

& Build Profitability

As architects of business transformation, our cloud solutions are designed and optimized around the unique demands of your AEC firm. Our INFINITY Workspaces are customized to improve workflow efficiency across all departments. We strive to provide an enhanced user experience that boosts productivity and fosters collaboration. The fixed monthly fee stabilizes and reduces overall IT costs, while increasing competitive advantage and building sustainable profitability.

IronOrbit Is Your Key to Driving Development & Advancement in Architecture, Engineering, & Construction

Your teams will design and build more effectively because they can collaborate and focus on their projects. On the backend, procedures and processes will be streamlined with the peace of mind knowing your data is backed up and secure in Tier 4 data centers. On the front end, your teams of talented professionals will enjoy a seamless GPU-driven experience that is always available from anywhere on any device.

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AEC Innovations & Technologies

CAD & BIM Technology advancements. GPU-Acceleration and cloud-based workspaces. Read about all the new innovations in AEC technology.

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Contact us to get started

Schedule a consultation by filling the contact form below or call us at

(888) 753-5060

Enter your info to get started

Call us anytime with any questions you may have!

5 North America-based Data Centers

Data Centers in 20+

Regions Worldwide

Over 25,000 Cloud Workspaces

Enter your info to get started

Call us anytime with any questions you may have!

5 North America-based Data Centers

Data Centers in 20+

Regions Worldwide

Over 25,000 Cloud Workspaces

Enter your info to get started

Call us anytime with any questions you may have!

5 North America-based Data Centers

Data Centers in 20+

Regions Worldwide

Over 25,000 Cloud Workspaces

Family Furniture Store
Digital Transformation of a Family Furniture Store

 

 

There’s a family ran furniture store operated by a third-generation owner named Daniel. She’s bright, educated, and highly experienced; after all, she grew up around the business. As the story about her business unfolds, imagine what you would do in her position.

The Family Furniture Store has grown to 7 brick-and-mortar stores and most of their business comes from surrounding residents and business in the urban areas. They have built a strong foundation for the business but lately profits are declining.

THE FAMILY FURNITURE BRAND AT A GLANCE • Good Business Processes • On-Trend Purchasing • Centralized Warehousing • Good Marketing Talent • Invested Heavily in Technology • Coast of Advertising Began to Outweigh the Acquisition of Customers

The Business isn’t performing the way it once did? Why?

Sales overall have been less than previous years, but their E-Commerce stores is the greatest source of lost sales. This is at a time when you’d think online sales would increase. Daniel wonders what to do about it. What would you do about it?

At first, Daniel was overwhelmed with how to come up with solutions for this problem. The more she thought about, the more questions arose. One day she came across a structured way to diagnose her business, determine where she was, and where she wanted to go.

She assessed the situation. Retail costs are higher, and E-commerce margins are shrinking. Bigger brands are taking over. She discovered during this process of self-analysis that there were missed opportunities. Her inventory didn’t offer the wide variety that some of the other stores did. The urban areas had a combination of rental apartments and new single-family homes.

She also took a few weeks to articulate her strategic ambition and her unique competitive advantage. Many businesses trying to refine their strategic advantage by starting with technology. While technology can be a source of inspiration, everyone has access to the same technology. That’s not where most businesses create their competitive advantage. Strategy is where creating a competitive advantage happens. The people and culture of innovation will sustain it. Technology and communications deliver the strategy.

A Good Strategy Has 3 Component

Problems arise when one of these components are missing.

Daniel realized, after having gone through a detailed self-analysis and review of what customers want (including the number of customers, etc.,..),  that the role of the company had to change, and to do that, she had to change the business. Her next decision was bold and courageous. Courageous because there was no guarantee of success. She was only certain she couldn’t stay where she was. Her strategy was to innovate her services and the entire business model itself.

Daniel’s Preparation for Transformation

 

The resource requirements for Family Furniture had to change if Daniel’s plan for transforming her business stood a chance of success. She was moving from being one of many furniture sellers to a more exclusive pioneer inventing some new way of doing business. So that required a shift of resources from the time-intensive retail model to the absolute focus and attention of senior leaders. Senior leaders must dedicate the time required to innovate their business model. This is the only way a strategy can be developed.

 

STRATEGY LEADS TECHNOLOGY

As Daniel’s business picked up, her technology needs changed dramatically. She had to build specific apps to enable tenants to take pictures that was due to be returned. AI had to identify the furniture as being part of the Family Furniture inventory. More often than not, rental furniture due to returned to the warehouse, were sold off the website before it could even leave the house.

As Daniel’s business grew into a second-hand and furniture rental market. She had to gain new knowledge and make a new network of connections in order to make this transformation happen. By going through a structured process, she was able to gain enough insight to begin having the right conversations and instruct the technologist what she needed. It was not having the technologist show up at dictate to her what she needed.

Daniel took the time and energy necessary to develop a strategic plan based on evidence, educated guessing, and determination to see how to add value to her community of customers.

We’d welcome the opportunity to have a conversation with you about how technology can implement your strategy in ways you never thought possible.

Please call us at (888) 753-5060.